Experience

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  The adecco group

  Jan 1997 - Nov 1998

  Delegation manager

  At an exciting time, with the merger of ECCO and ADIA, I arrive in Barcelona and take charge of a branch of the ADECCO Group in the upper area of Barcelona. I managed to👉Finding premises and selecting a new team from scratch👉The profitability of the delegation👉Increased market share in the area with B2B industrial, pharmaceutical, logistics and distribution customers

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  Sabico group

  Nov 1998 - Aug 2000

  Area manager

  I join Grupo Sabico in Barcelona to take responsibility for the group's ETT office, Bicolan, which covers Barcelona and Province with a TEAM of four people. I bring achievements such as:👉The monetisation and coordination of the office with B2B industrial, pharmaceutical, nuclear and logistics clients.👉Establishing new partners in different segments for outsourcing such as cosmetics and perfumery.👉New accounts and maintenance of existing ones.After a few months I was transferred to the Bilbao office to coordinate the three offices in Vizcaya, expanding the teams, managing large accounts and implementation projects in industrial companies. Show less

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  Versa home, guerra san martín group

  Sept 2000 - Dec 2019

  Commercial management

  It covers a range of B2B customers from retail, hardware cooperatives, distributors, department stores, impulse, promotional and e-commerce. I am a successful contributor:👉The DESIGN and MANAGEMENT of the COMMERCIAL TEAM with more than 45 people, agents and employees, carrying out the selection, training, motivation, support in the area, control and setting of KPIs, objectives and incentives with achievements in sales and margins thanks to the commercial model implemented.👉Management of the Commercial ADMINISTRATIVE Team and improvement in traceability by drawing the CUSTOMER JOURNEY, leading QUALITY and INNOVATION projects, empowering people in INSIDE SALES and carrying out 360º competence evaluations.👉Drawing up the STRATEGIC MAP of the business unit (Kaplan) and the COMMERCIAL STRATEGY.👉Negotiation with BIG ACCOUNTS, search for niches, acquisition and loyalty.👉Establishing and controlling P&L and BUDGETS for income, expenses and margins. 👉INTERNATIONALISATION, its legislative and service implications.👉Coordination with LOGISTICS and PURCHASING, improving the effectiveness of the service to manage stock-outs and creating service KPIs.👉The analysis of customer financial RISKS, reducing defaults with a mix of insured and internal risks in a national and international portfolio of more than 4,000 active customers.👉Implementing inbound and outbound, off and online MARKETING plans and strategies by defining the buyer person, classifying customers for service and campaigns, SWOT, surveys, communication strategy and corporate image change.👉Organising National and International FAIRS and SHOWROOMS with achievement of sales targets and new customers.👉Collaboration with IT in the change of ERP from AS/400 to NAVISION, the DIGITAL transformation of the sales network with inaCatalogue, CRM, Web and WMS. Show less

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  Set play

  Jan 2020 - now

  Consulting and training in strategic planning, team and sales design and management

  By combining people and tools, sequential moves can be made to achieve a joint objective. These are moves that, after many games, become excellence in processes and action if there is strategy and planning. Contribution,👉Business analysis in B2B environments in industrial, FMCG and retail sectors.👉Incorporation of precise technologies, AI, IH, IE.👉Global strategic and commercial planning in face-to-face, hybrid and social selling with a Smarketing vision.👉Team development at each stage,- Design: objective, strategy, structure, size and remuneration.- Management: selection, training, processes, motivation and evaluation.- Training: effectiveness in the sale itself (prospecting, approach, demonstration, objections, closing), negotiation and creating sustainable relationships.👉 Strategy and Personal Branding in Hybrid Selling- Definition of targeting, keywords and channels.- Choice of values, message and tone of communication.- Creation of a content calendar for social networks. Show less

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  Zentralcom

  Jan 2022 - Aug 2023

  Commercial management

  With a great team of procurement professionals and a clear shared purpose of optimising supplier management and indirect purchasing, we seek solutions that allow our clients to dedicate their resources to their business. I contribute to👉The development of the COMMERCIAL STRATEGY, processes and sales cycles at national level in a B2B environment.👉Design and management of the MARKETING TEAM, control and setting of KPIs, seeking the generation of leads and their conversion into customers through consultative selling.👉Definition of the BUYER PERSON and the contribution of value to it.👉Classification of customers, mainly industrial, and their segmentation.👉Creation of the SALES FUNNEL, calendar of MARKETING actions and control of results. Show less

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  Cecobi

  Jun 2024 - now

  Senior project technician

  With the clear objective of contributing to the improvement of the commercial fabric of Bizkaia and defending its interests in all areas, CECOBI is made up of 45 trade and area associations in Bizkaia, which makes us a benchmark for associations in the territory. As a result, we have achieved greater representativeness, which gives us the impetus to achieve our goals.I collaborate and contribute with the whole team in improving the competitiveness of local commerce in the territory of Bizkaia in the areas of action,👉 To be a loudspeaker for new companies to join the association and seek to face new challenges with a model that improves competitiveness, supporting and giving support to each business.👉Hazinnova Project: a free consultancy and support service to facilitate the implementation of new ways of organising work or new methods for marketing the products and services of companies. We seek to help in a simple way and with results to product innovation and innovation in business process: manufacturing, logistics, marketing and administration and finance. Show less

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  Ekinbarri

  Jun 2024 - now

  Sales manager

  Seeking the consolidation of a new style of company in Bizkaia, I join CEBEK, FVEM - Biscayan Federation of Metal Companies, AVEQ-KIMIKA, ASCOBI BIEBA and CECOBI - Bizkaia Business Confederation of Commerce, together with the Provincial Council of Bizkaia, in the first transformation accelerator in Bizkaia, ekinBarri, to achieve the competitiveness and sustainability that are necessary today.Based on people, their relationship, commitment, trust, innovation and sustainability, it has a methodology and ekinBarriTech technology that results in a 30% increase in the indicators of the project itself and the freeing up of 25% of the teams' time to prepare for the future. I contribute to,👉 Development of the commercial strategy.👉 Implementation of the commercial plan to bring together more companies willing to take on the challenges we face today based on a diagnosis and joint work in the reality of their day-to-day work to obtain tangible results.👉 Participation in work teams with all the Associations to reach all those organisations concerned about leadership, talent, culture, productivity, change, emotional and conflict management, teams,... and who want to see results. Show less