
Timeline
About me
Commercial Innovation | Client Engagement | Leveraging Technology for Success
Education

Mentone girls secondary college
1997 - 2003Vce
Monash university
2004 - 2007Bachelor commerceMajoring in Marketing and Business Law and Taxation
Experience

Relax day spa
Jun 2008 - Jul 2009Head conciergeThe diary and general management of up to 20 therapists daily (the business employed about 70 therapists in total).Greeting clients, making bookings and general office administration.Assisting with the planning and implementation of marketing programs.Events planning and coordinating in-house promotions and entertainment.Managing the reception staff, staff training, and creating and implementing administrative procedures.Product management and visual merchandising.

The age
Sept 2008 - Sept 2009Freelance journalistContributed articles on a freelance basis to The Age and The Sunday Age.

My bookshop
Jan 2009 - Jan 2010Development manager
Fairfax media
Mar 2010 - Dec 2018• Responsible for the Entertainment & Food portfolio in Victoria, and for all advertising and commercial partnerships, across Fairfax’s online and print platforms.• Development of deep commercial relationships with senior client and agency decision-makers and influencers across the portfolio.• Identifing opportunities for growth across the category, and working with internal stakeholders to deliver on client objectives.• Team management, including recruitment, weekly WIPs, employee development and training, and budget management and forecasting.• Providing commercial input to strategic planning processes across categories and develop proactive new business and growth strategies. Show less • Management of a portfolio that covers all Melbourne-based entertainment agencies. Key clients include the Australian Ballet, Melbourne Theatre Company, Frontier Touring (Mushroom Group), Palace Cinemas and Village Cinemas.• Strong agency and direct relationships, and understanding of the entertainment industry.• Selling of Fairfax products across press, NIMs, online, tablet and mobile.• Achieving targets for my client portfolio.• Revenue tracking through quarterly business plans.• Developing pro-active initiatives and seeking new business opportunities.• Employee coaching and development. • Acting as an internal advisor for entertainment-based briefs. Show less • Management of all national live entertainment clients for the Age, across press and online, working with both agencies and direct-based clients. • Management of the section Shortlist (formally known as EG).• Revenue tracking and growth for my portfolio.• Actively researching and pursuing new business opportunities.• Responsible for management of special entertainment features, including the Melbourne International Film Festival Guide, the School Holiday Guides, and the Melbourne Festival Feature. Show less
Business Director - Food and Entertainment
Jan 2018 - Dec 2018Agency Group Manager
Apr 2016 - Dec 2017Senior Brand Specialist - Entertainment
Jun 2015 - Mar 2016Senior Account Manager - Agency
Sept 2013 - Jun 2015Senior Account Manager - Entertainment
Sept 2012 - Aug 2013Account Manager - Entertainment
Sept 2011 - Aug 2012Account Executive - Entertainment
Mar 2010 - Sept 2011

Nine
Jan 2019 - Apr 2019Business director - food & entertainment
News corp
Apr 2019 - Aug 2019Product and partnerships manager• Led Education and Health Care product portfolio for the Victorian Product & Trade Marketing team, and brand manager of the Leader publications.• Creation of a partnership approach for the Leader publications.• Worked closely with sales, production and editorial to bring features and special projects to life, both proactively and re-actively.

Compare club
Jan 2020 - Oct 2021Responsibilities - Creation and implementation of a new commercial sales structure - including ratecard and media kit, forecasting analysis and ‘go to market’ initiatives that ensure continuous engagement with clients, onboarding a CRM system, and creation of a target industry plan, to increase business revenue and presence of brand in market.Management of the commercial partner portfolio (predominantly finance-based) for strategic approach and campaign execution to build brand awareness and favourability, working closely with internal stakeholders to protect and grow existing revenue, and develop and maintain strong client relationships.Creation of new business opportunities that look beyond standard advertising solutions, that grow revenue and improve the GTM strategy. Identifying and prospecting new business to increase revenue base. Show less
YourLifeChoices National Manager - Commercial Partnerships & Business Development
May 2020 - Oct 2021YourLifeChoices Business Development Manager
Jan 2020 - May 2020

Tables by jake
Mar 2020 - Mar 2021Co-directorTables by Jake is a catering and home food delivery business. As co-director, I manage the social and marketing channels, process and ordering management, and day-to-day client services.

Concentrix catalyst
Oct 2021 - May 2024Client services & strategy manager - concentrix catalystConcentrix Catalyst is the experience design and engineering business within Concentrix.Responsibilities:- Day-to-day management of strategic client and partner relationships for the NSW & Victorian portfolio, including key government, agri-tech and FMCG clients.- Identifying and executing new sales opportunities within the existing portfolio.- Management of existing projects including digital transformation strategy initiatives, application development and support and maintenance of digital assets.- Gathering client and internal team requirements in support of the creation of contracts.- Contract writing and commercial negotiations Show less

Xam consulting
May 2024 - Aug 2024Client directorResponsibilities:- Leveraging software development and delivery experience to drive new business opportunities.- Management of the full sales cycle using a consultative, relationship-driven approach.- Proactive outreach to prospective client departments and companies.- Development of relationships with key client stakeholders, and the project team.

4mation technologies
Nov 2024 - nowSenior account manager
Licenses & Certifications
- View certificate

Programming foundations: fundamentals
LinkedinNov 2021 - View certificate

Optimizely one sales accredited
OptimizelyOct 2025 - View certificate

Digital marketing foundations
LinkedinAug 2021 - View certificate

Agile foundations
LinkedinOct 2021
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