Lilli Perkin

Lilli perkin

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location of Lilli PerkinSydney, New South Wales, Australia
Followers of Lilli Perkin778 followers
  • Timeline

  • About me

    Commercial Innovation | Client Engagement | Leveraging Technology for Success

  • Education

    • Mentone girls secondary college

      1997 - 2003
      Vce
    • Monash university

      2004 - 2007
      Bachelor commerce

      Majoring in Marketing and Business Law and Taxation

  • Experience

    • Relax day spa

      Jun 2008 - Jul 2009
      Head concierge

      The diary and general management of up to 20 therapists daily (the business employed about 70 therapists in total).Greeting clients, making bookings and general office administration.Assisting with the planning and implementation of marketing programs.Events planning and coordinating in-house promotions and entertainment.Managing the reception staff, staff training, and creating and implementing administrative procedures.Product management and visual merchandising.

    • The age

      Sept 2008 - Sept 2009
      Freelance journalist

      Contributed articles on a freelance basis to The Age and The Sunday Age.

    • My bookshop

      Jan 2009 - Jan 2010
      Development manager
    • Fairfax media

      Mar 2010 - Dec 2018

      • Responsible for the Entertainment & Food portfolio in Victoria, and for all advertising and commercial partnerships, across Fairfax’s online and print platforms.• Development of deep commercial relationships with senior client and agency decision-makers and influencers across the portfolio.• Identifing opportunities for growth across the category, and working with internal stakeholders to deliver on client objectives.• Team management, including recruitment, weekly WIPs, employee development and training, and budget management and forecasting.• Providing commercial input to strategic planning processes across categories and develop proactive new business and growth strategies. Show less • Management of a portfolio that covers all Melbourne-based entertainment agencies. Key clients include the Australian Ballet, Melbourne Theatre Company, Frontier Touring (Mushroom Group), Palace Cinemas and Village Cinemas.• Strong agency and direct relationships, and understanding of the entertainment industry.• Selling of Fairfax products across press, NIMs, online, tablet and mobile.• Achieving targets for my client portfolio.• Revenue tracking through quarterly business plans.• Developing pro-active initiatives and seeking new business opportunities.• Employee coaching and development. • Acting as an internal advisor for entertainment-based briefs. Show less • Management of all national live entertainment clients for the Age, across press and online, working with both agencies and direct-based clients. • Management of the section Shortlist (formally known as EG).• Revenue tracking and growth for my portfolio.• Actively researching and pursuing new business opportunities.• Responsible for management of special entertainment features, including the Melbourne International Film Festival Guide, the School Holiday Guides, and the Melbourne Festival Feature. Show less

      • Business Director - Food and Entertainment

        Jan 2018 - Dec 2018
      • Agency Group Manager

        Apr 2016 - Dec 2017
      • Senior Brand Specialist - Entertainment

        Jun 2015 - Mar 2016
      • Senior Account Manager - Agency

        Sept 2013 - Jun 2015
      • Senior Account Manager - Entertainment

        Sept 2012 - Aug 2013
      • Account Manager - Entertainment

        Sept 2011 - Aug 2012
      • Account Executive - Entertainment

        Mar 2010 - Sept 2011
    • Nine

      Jan 2019 - Apr 2019
      Business director - food & entertainment
    • News corp

      Apr 2019 - Aug 2019
      Product and partnerships manager

      • Led Education and Health Care product portfolio for the Victorian Product & Trade Marketing team, and brand manager of the Leader publications.• Creation of a partnership approach for the Leader publications.• Worked closely with sales, production and editorial to bring features and special projects to life, both proactively and re-actively.

    • Compare club

      Jan 2020 - Oct 2021

      Responsibilities - Creation and implementation of a new commercial sales structure - including ratecard and media kit, forecasting analysis and ‘go to market’ initiatives that ensure continuous engagement with clients, onboarding a CRM system, and creation of a target industry plan, to increase business revenue and presence of brand in market.Management of the commercial partner portfolio (predominantly finance-based) for strategic approach and campaign execution to build brand awareness and favourability, working closely with internal stakeholders to protect and grow existing revenue, and develop and maintain strong client relationships.Creation of new business opportunities that look beyond standard advertising solutions, that grow revenue and improve the GTM strategy. Identifying and prospecting new business to increase revenue base. Show less

      • YourLifeChoices National Manager - Commercial Partnerships & Business Development

        May 2020 - Oct 2021
      • YourLifeChoices Business Development Manager

        Jan 2020 - May 2020
    • Tables by jake

      Mar 2020 - Mar 2021
      Co-director

      Tables by Jake is a catering and home food delivery business. As co-director, I manage the social and marketing channels, process and ordering management, and day-to-day client services.

    • Concentrix catalyst

      Oct 2021 - May 2024
      Client services & strategy manager - concentrix catalyst

      Concentrix Catalyst is the experience design and engineering business within Concentrix.Responsibilities:- Day-to-day management of strategic client and partner relationships for the NSW & Victorian portfolio, including key government, agri-tech and FMCG clients.- Identifying and executing new sales opportunities within the existing portfolio.- Management of existing projects including digital transformation strategy initiatives, application development and support and maintenance of digital assets.- Gathering client and internal team requirements in support of the creation of contracts.- Contract writing and commercial negotiations Show less

    • Xam consulting

      May 2024 - Aug 2024
      Client director

      Responsibilities:- Leveraging software development and delivery experience to drive new business opportunities.- Management of the full sales cycle using a consultative, relationship-driven approach.- Proactive outreach to prospective client departments and companies.- Development of relationships with key client stakeholders, and the project team.

    • 4mation technologies

      Nov 2024 - now
      Senior account manager
  • Licenses & Certifications