Maria Petrescu

Experience

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  Alfa Laval

  May 2007 - Jun 2007

  Intern

  Data entry activities and normalization of a client database.

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  Andrew T. Miller Music Studios

  Apr 2009 - Apr 2009

  Production assistant

  "The Birth of Christ" was a complex, international musical production involving the coordination and organization of all things logistics for:- 250 English-speaking choir members- 60 Italian-speaking orchestra members- 7 celebrity opera singers (Elin Manahan Thomas, Vivica Genaux, etc.)- 3 Hollywood stars (Jim Caviezel, Michael York, Louis Gossett Jr.)

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  Social-commerce.it

  May 2011 - Jan 2013

  Co-Founder & Content Creator

  The blog was an experiment at a time when Italian companies were timidly starting to approach the digital world: it provided insights regarding social commerce, social media strategies, and 2.0 marketing, along with scientific studies that can be used in an HR environment to increase productivity, motivation, and revenue.

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  Intervistato.com

  Jul 2011 - Jan 2013

  Co-Founder & Content Creator

  While working on this extraordinary project I interviewed more than 200 experts in a variety of fields ranging from technology to psychology to politics. Some notable interviewees are Laura Olin, social media manager to former USA President Barack Obama, #1 New York Times bestselling author Daniel Pink, Evernote co-founder Phil Libin, and Grammy Award-winning composer and conductor Eric Whitacre.

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  Ogilvy & Mather

  Mar 2012 - Aug 2012

  Social Media Manager

  Ogilvy is an award-winning communication agency that is considered a "school of excellence" for those who work there: Nutella, BVLGARI, La Biennale di Venezia, Hogan, and Carrera Eyewear are just a few of the brands I have worked for in a strikingly competitive and highly demanding environment which required absolute precision and top quality finished products. About 90% of my Keynote skills were gained during this internship.

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  International Journalism Festival

  Apr 2012 - Apr 2012

  Media partner

  Along with the Intervistato.com team, I interviewed VIP speakers at the IJF 2012 edition. Notable interviewees are, among others, Evgeny Morozov, an expert on the social and political implications of technology, and Wadah Khanfar, director of Al Jazeera, explaining the role of social media in the Arab Spring uprisings and armed rebellions.I had more than 25 guests among my interviewees, ranging from inspiring speakers such as Evgeny Morozov or Andy Carvin, to journalists who have changed the editorial world as we know it, such as Wadah Khanfar of Al Jazeera. Show less

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  Connexia

  Oct 2012 - Dec 2012

  Social Media Manager

  The client PIRELLI wanted to reposition the brand and present a more traditional image online. I created and executed an editorial calendar that tapped into the historical archive of the Pirelli Foundation, an experience that taught me how to navigate the delicate balance of corporate brand image and how to create successful strategies when presented with limited source materials.

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  BlogMeter

  Jun 2013 - Nov 2013

  Social Media Analyst

  One of the leading companies in Italy in the field of social media sentiment analysis, working here has taught me state-of-the-art, structured data analysis for crisis management along with how to package it in order to make it understandable and actionable by executive decision-makers. Notable clients were multinational tuna company Rio Mare and Italian supermarket chain Esselunga.

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  Firmiamo.it

  Apr 2014 - Jun 2018

  Digital Strategist

  Firmiamo.it was the leading Italian online petition platform with 4 million users and a focus on social activism and humanitarian issues in collaboration with a variety of Nobel Peace Prize-winning organizations such as Save The Children, UNHCR, and Doctors Without Borders. This experience has challenged me to obtain great results in lead generation, email marketing, and paid ads while operating with a limited budget and prompting me to think out of the box and create custom tools and metrics for data analysis in order to optimize Return On Investment. Show less

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  Dot Academy

  Jul 2019 - Nov 2019

  Digital Strategy Professor

  .dot Academy provides free training courses in the digital and IT fields to young adults who want to find a new job and need to hone their digital skills. I was selected as an expert to teach the following courses:- Web Marketing Specialist - Web Content- Web Design- Digital Manager

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  P.A.B. România

  Jan 2020 - Mar 2021

  Digital Transformation Manager

  PAB Romania is one of the largest multinational construction companies in Romania, with an annual turnover of nearly 1 billion SEK: I took charge of company digitalisation and all marketing assets, both physical and digital. It was very rewarding to tackle a traditional company and bring its communication strategies into the 21st century while operating with a high level of adaptability to meet demanding deadlines and handle intense pressure. I learned how to package extremely technical information in a digestible, visually appealing way and build high-budget portfolios. Show less

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  We are Hiring Sweden

  Sept 2023 - Jan 2024

  Digital Strategist & Growth Hacker

  We Are Hiring is a Gothenburg-based boutique recruitment agency where I implemented several digital marketing strategies that focused on growth hacking and business expansion.

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  The Newbie Guide to Sweden

  Oct 2024 - now

  Digital Project Manager

  Currently working my magic!