Mohamed Sadek

Experience

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  IT Vision (ITV Agency)

  Aug 2011 - Dec 2013

  ITV Agency is a group consists of 3 companies working on marketing and advertising industry, as a senior marketing communications executive at IT Vision (advertising agency of ITV Group) I was responsible for creating the media plan and media buying for Telecom Egypt (WE), Amer Group, Assets Developments (Swani), Nahdet Misr Publishing, Concrete & Digital Marketing Arts Academy marketing campaigns.At IT Vision we were a passionate team who defines the marketing objective for our clients after sitting with them, creating the marketing communications plan, define our key performance indicators for the campaign (KPI's), define the planned budget to achieve our marketing objective, define our marketing tools & activities.Not only we do the necessary media plan for our clients, we also do the media buying and the implementation of the media plan through all marketing communications tools.At this stage, I have accomplished some facts that I would love to talk about:1) Overachieving Telecom Egypt KPI's on 2013 & 2014 with $30K savings from the planned budget, dealing with Google Ireland & Google Egypt team in these marketing campaigns.2) Generating +350 lead from GCC countries in less than 10 days for Amer Group penthouse apartment marketing campaign with a limited budget with 77% sales.3) Generating 100 lead for Assets Developments (Swani) in less than 5 days with a limited budget with 60% sales. Show less ITV Agency is a group consists of 3 companies working on marketing and advertising industry, as a marketing research analyst at SM Radar (a marketing research agency of ITV Agency) I was responsible for creating quantitative & qualitative marketing research reports for Vodafone Egypt & Mobinil Egypt (Orange) on daily, weekly, monthly & annually basis.Also, I was responsible for creating crisis management reports to help Vodafone Egypt & Mobinil Egypt (Orange) decision makers to take a correct decision using a manual and automated marketing research tools such as manual sentiment analysis, Social Bakers, Sysomos Heartbeat & Radian6.Our reports guide large multinational companies to identify opportunities at the marketplace , the way of communication with current & potential customers, minimize risks, measures reputation, uncover & identify current & expected problems & how to overcome it through recommendations and establishing marketing trends.These reports helped companies decision makers to take the right decisions through important indexes, key performance indicators (KPIs) & necessarily recommendations. Show less

  • Senior Marketing Communications Executive

    Dec 2012 - Dec 2013

  • Marketing Research Analyst

    Aug 2011 - Dec 2012
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  Digital Marketing Arts

  Dec 2013 - Dec 2014

  Marketing Team Lead

  Digital Marketing Arts (member of ITV Agency) is considered to be the first digital marketing academy in Egypt & MENA delivering digital marketing courses, seminars & events.As a marketing team lead at Digital Marketing Arts Academy I was responsible for:1) Events: Participating on event operations, event marketing campaign, dealing with sponsors, dealing with event speakers, registration & event activity.I was participating in more than 16 events in Egypt & MENA especially in Cairo, Sharm El Shiekh, Amman & Doha.2) MSc of digital marketing: I was responsible for Digital Marketing Arts Academy partnership with Dublin Institute Of Technology in Ireland (DIT) & Marketing Institute Of Ireland (MII) to implement the first digital marketing master of science degree (MSc) in Egypt & Middle East.At this stage, it was a pleasure for me to deal with great marketing & business figures such as:A) Paul O'Sullivan (Dean and Director College of Business at DITB) PR Smith (keynote speaker - SOSTAC Planning Framework)C) David Meerman Scott (keynote speaker - best seller) Show less

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  Integrated Marketing Foundation

  Dec 2014 - Nov 2016

  Co-founder & Marketing Manager

  Integrated Marketing Foundation (imfnd) is considered to be the first integrated marketing service provider in Egypt that give 360 degrees of marketing services through training (corporate training - individuals training), Advertising (digital - offline) & marketing consultation.As a co-founder & marketing manager for Integrated Marketing Foundation (imfnd) I was responsible for creating the business, marketing & sales plan for imfnd, teaching imfnd team, creating proposals for clients from public or private sector, a trainer for individuals & corporate, media planning & media buying for our clients.At imfnd we have more than 18 clients in advertising pillar, we have trained more than 5,000 across MENA, our big clients were Miro Milk Powder (the main competitor for Nido's Nestle), Sanofi, Dar Al Sharq, El Araby & Namshi.It was a great time with a passionate team members who are seeking to develop a startup company with values & ethics.Currently I am a former board member at Integrated Marketing Foundation (imfnd). Show less

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  IHome

  Dec 2016 - now

  Co-founder & Marketing Manager

  iHome is a real estate developer arm for AM Group holding (FMCG company) established in 2016 after several projects, as a co-founder & marketing manager for iHome I was responsible for business plan & marketing plan creation.Our marketing objective was brand awareness & lead generation through offline marketing activities such as exhibitions in Egypt & MENA, outdoor campaigns, cold calls & newspaper campaigns..Digital marketing activities through company's website, SEM (SEO - PPC), display advertising & social media advertising. Show less