Lukas O'Neill

Experience

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  Eagle Star

  Jun 1997 - Aug 2000

  Marketing Coordinator
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  The Cotswold Company

  Sept 2000 - Dec 2007

  Marketing Manager

  • Led offline marketing campaigns, managing an annual 25M+ catalogue distribution• Managed end-to-end production of print materials, from concept to delivery, overseeing creative agencies, print suppliers, and media planning.• Improved campaign performance through data analysis, refining marketing strategies based on customer insights and ROI metrics.• Implemented a results dashboard to track performance, forecast sales, and guide data-driven decision-making.

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  DSG International

  Jan 2008 - May 2009

  Campaign Manager

  • Developed and optimized customer retention campaigns to increase lifetime value.• Managed creative and production processes for marketing campaigns.• Analyzed campaign data to refine direct marketing strategies.

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  Scotts and Co.

  Jan 2008 - Jun 2008

  Head of Customer Acquisition

  • Managed group-wide customer acquisition efforts across nine mail-order brands, including Scotts of Stow and The Original Gift Company.• Planned and executed large-scale direct mail campaigns, optimizing third-party data usage to improve conversion rates.• Analyzed data pool performance, providing actionable insights to refine targeting strategies and enhance campaign ROI.

• 

  Dignity Pre Arrangement Limited

  Jun 2009 - Sept 2013

  Campaign Manager and Data Planning Manager

  • Managed marketing campaigns targeting strategic partners’ customers.• Led production of partner-branded marketing materials and direct mail campaigns.• Developed and implemented a Single Customer View (SCV) database for optimized data usage.• Provided data insights and reporting to improve marketing performance.

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  Care in Bathing

  Sept 2013 - Jul 2014

  Customer Communications Manager

  • Worked with creative agencies to develop and test new advertising campaigns.• Managed print production, product photography, and marketing collateral.• Coordinated marketing support for call centers and sales teams.• Led development of direct response TV (DRTV) campaigns.

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  Expense Reduction Analysts UK & Ireland

  Jan 2015 - Mar 2018

  Associate

  • Managed cost reduction and procurement projects for clients.• Prospected and secured new clients through strategic outreach.

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  Silverfox Search

  Apr 2018 - Nov 2021

  Sales, Marketing and Account Management

  • Led local marketing and SEO strategies for clients.• Managed client website optimization to improve visibility and conversions.• Developed proposal templates and streamlined the sales pitch process.• Helped hotels increase direct bookings, boosting revenue while reducing OTA commission costs.

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  Informed Agency

  Nov 2020 - Dec 2021

  Marketing Consultant

  • Provided SEO, content marketing, and digital strategy consulting for clients.• Managed website platform transfers without significant traffic loss.• Increased organic traffic by 20% for a SaaS client through content and technical SEO improvements.

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  Imperial Hearing

  Jan 2022 - Oct 2022

  Marketing Manager

  • Developed and executed the marketing for Imperial Hearing and Earwax.co.uk• Managed external agencies for direct mail, email campaigns, and door drops• Improved online presence through technical SEO, content planning, and local SEO optimizations • Created marketing dashboards to track online and offline campaign performance

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  Spirax Sarco

  Nov 2022 - Dec 2023

  Reward Analyst

  • Supported key reward processes, including the annual pay review cycle, senior leader bonus process, and regulatory reporting.• Developed a global grading database to streamline internal compensation structures.• Managed flexible benefits portals, ensuring smooth reconciliation with payroll.• Served as the first point of contact for employee reward queries.• Launched benefit windows with internal communications, webinars, and supplier roadshows.