Julie Jacobsen

Experience

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  Intersport

  Jan 1992 - Jan 1992

  Marketing Intern
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  Scott Paper

  Jan 1992 - Jan 1994

  Sales

  Full-service solutions that combine innovative products with insights and expertise to create environments that ... while away from home.Managed distributor network including Edward Don, Cisco, Reinhart.Graduated first in class for Scott Sales Excellence And Leadership School.

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  Efficient market services (ems)

  Jan 1994 - Jan 1997

  Client Service Director

  Started by former Nielsen and IRI executives and created first system to reside on grocery point of purchase registers providing data to CPG companies and back to retailers including item, day, store detail for the first time. This detail allows retailers and CPG companies to evaluate price, promotion, product mix and aid in ordering.

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  Euro RSCG

  Jan 1997 - Jan 2001

  Senior Account Director

  Innovative promotion tactic firm specializing in lifestyle marketing, product sampling, guerilla marketing and direct to consumer advertising. Created programs reaching parents, college students, office personnel and many more.

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  Dsd communications

  Jan 2001 - Jan 2002

  Vice President, Sales

  dsd communications was a start up company with many top executives from Catalina Marketing. We introduced a new innovative in-store marketing vehicle that utilized major retailers (i.e. Safeway, Vons, Pavilions, Albertson’s, ShopRite and Jewel retailers).

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  Co-Options

  Jan 2002 - Jan 2003

  Director of Sales

  Founded in 1994, Co-Options: a partnership-focused shopper marketing firm that brings brands together to create collaborative promotions that drive incremental display, traffic, sales and usage.

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  Union Beverage Company

  Jan 2004 - Jan 2006

  Wine Consultant

  Working for the Chicago Wine Merchants Division, I sold fine wine to restaurants, hotels and fine wine retailers in downtown Chicago. Prior to my time with Wine Merchants, I worked for Gallo within the distributorship and also worked with Kendall Jackson, Pacific Wine Partners and other brands. On my own conducted wine education seminars and food/ wine pairing dinners. Received Certified Wine Specialist training.

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  Brand Connections

  Jan 2006 - Jan 2010

  Account Director

  One of the largest venue-based marketing and media companies in the US. We have worked with over 400 of the top global brands in the past two years alone. We connect brands and consumers in venues that engage at captive moments for extended periods of time. We integrate superior tools (place based media, product sampling, one-to-one marketing, events and social media) and generate superior results for our clients. BC distributes about a quarter-billion samples per year generating billions of conversations for our brands.Drove revenue generation through out-of-home media, consumer promotions, social media and experiential marketing.Delivered objectives for Procter & Gamble, Clorox, Nestle, Neutrogena, Oracle, Kellogg, General Mills, Bose, SC Johnson, Nintendo. Show less

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  Tenzing Wine and Spirits

  Mar 2011 - Jul 2016

  Wine & Spirits Guide

  TENZING is a new Chicago-based wine and spirits company, inspired by the Nepalese term for balance and equilibrium. This service-minded company works to be a guide in today’s complex wine and spirits environment for restaurants, retailers and consumers. Founded by Ken Fredrickson, Master Sommelier, TENZING is a contemporary model for the wholesale wine and spirits industry. Bringing years of experience with both boutique and large companies, Fredrickson has held a wide range of positions within the wine and spirits industry.Assembling a team of passionate experts, including Fernando Beteta, Master Sommelier (formerly of NoMI), and Doug Marello, Master Sommelier (formerly of L20), TENZING strives to be a leading source of education and information.Showcasing a commercial kitchen and full service bar, the TENZING West Loop offices, or “base camp,” houses an education and training center for clients and colleagues, including: Sommeliers, bartenders and service staff. In addition to a portfolio that includes classic and craft spirits to supply the re-emerging mixologist era, TENZING offers a broad spectrum of value products, as well as some of the world’s most acclaimed wines available in limited quantities.Key contributions to tasting menus for Michelin-starred restaurants in Chicago.Cultivated relationships with top Sommeliers, bartenders, restauranteurs, club and hotel management in Chicago market.Won numerous sales incentive trips to France, California, Oregon, Argentina. Show less

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  Breakthru Beverage Group

  Jul 2016 - now

  Fostered team growth with 25% increase in overall revenue leading with Core Suppliers: Gallo up 6% and 11 new A/S; Kobrand up 19% and 5 new A/S; TWE up 517% and 5 new A/S; Folio up 64% and 9 new A/S; Foley with 16 new A/S; Rodney Strong up 8% and 13 new A/S.Promoted three Sales Consultants to Specialist; Key Account Manager and On-Premise Hotel Sales Consultant.Recruited, interviewed and selected three Sales Consultants to backfill promoted team members.Lead Cooper Fine Wine Division in revenue growth 31% vs 11% in 2018.Won trip to Italy for team performance. Show less Grew Summit Fine Wine by over 98%, 84% over goal, case volume by 60% and increased average case sale from $44 to $82.Met and exceeded annual revenue goals for top ten suppliers doubling fine wine revenue over 2016: Gallo, Kobrand, Folio, Santa Margherita, Rodney Strong, Kendall Jackson, Banfi/Excelsior, Foley Family, Terlato.Grew Avant territory by 10% with Breakthru Beverage within established territory including 15% in second half.Led Summit and Avant Wine trainings on varietals, sparkling wine, Burgundy, Port, Rose, Sake, WSET trainings. Show less

  • Account Development Specialist

    Feb 2021 - now

  • District Manager, Certified Sommelier, WSET 3

    Mar 2018 - now

  • Fine Wine Specialist

    Jul 2016 - Feb 2018