Goizane Serrano

Experience

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  Oracle

  Jun 2007 - Aug 2007

  Administrator, at Oracle Financial Department, (Dublin).

  During three summers (years: 2007; 2006; 2005)I have been supporting different administrative tasks within the finance controller department. My tasks did include; Fix assets ledger management; variance analysis, Ad-hoc requests…

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  Manpower

  Nov 2007 - Mar 2008

  Junior recruiter

  Within the recruitment department my task did involve; CV screening, job-offers management in different Internet webs, (infojobs, infoempleo, monster), test assessments and personal interviews.

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  Arvato Services

  Nov 2008 - Feb 2009

  Billing Administrator for Google CheckOut & Google Adwords

  Arvato Finance Services (Subsidiary of Bertelsmann Group)Accurate completion of daily payment application in accordance with client demands. Processing and booking payments (electronic and cheques) into systems (FIAS and Oracle). Ensuring zero differences in all bookings for month end (Reconciliation). Running reports on a daily basis. Query Handling - Financial Institutions and other AFS departments.

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  Oracle Corporation

  Feb 2009 - Aug 2011

  Marketing Intelligence Representative

  Gathering Customer information through outbound campaignsConsulting with potential customers to identify their key business issues;Capturing essential IT infrastructures and potential business opportunitiesMeeting required targetsBuilding and developing relationships with key stakeholdersDelivering quality data, key account information and customer intelligence to the Sales & Marketing Teams.

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  Google

  Aug 2011 - Sept 2016

  Trainer for multiple Google products; including AdWords small/medium business Support Team, Adwords Sales Team, Enhanced campaigns transition project, AdWords Express Keyword Specialists, Google My Business and predominantly Google AdWords Large Client Global Expansion Team.Designing, modifying and delivering learning material to large groups across a range of subject areas Planing and organizing training activitiesConducting continuous Training Needs & AnalysisMeasuring the impact of learning interventions on key business metricsParticipating in and leading meetings to determine training requirements.Managing training calendar and updating notice boardsConducting feedback sessions on training progressions Show less Analysing written and verbal interactions between agents and customers to ensure adherence to quality and customer service policies and procedures of the ClientWorking onsite with the client and operations teamsFollowing strict criteria of analysis and templates to evaluate quality performanceProviding effective, accurate and constructive feedback to agents and create action plans to ensure continuous improvement while driving for positive employee satisfactionConsolidating quality metrics from all areas and prepare reports for management and the client, tracking trends and ensuring the realisation of action plans Show less AdWords Account Manager English / Spanish for SMB agencies.Acquired in-depth knowledge of Google products, providing high quality consultancy to clients offering the best solution for their business goalsSearch, Display, Shopping Remarketing and Video campaign analyst and optimizer.Pro-actively identifying, investigating and solving performance, billing, policy and risk problemsAdvising clients on improvement and optimization plans for online marketing to increase and/or achieve their ROI.Assisting agencies / customers creating / implementing their PPC campaigns. Providing consultancy to clients in order to offer them the best solution for their business goals.Developing accounts and growing strategic relationships. Show less

  • Training Specialist- Google Adwords & Google My Business

    Jan 2013 - Sept 2016

  • Quality Analyst - Google

    Aug 2012 - Jan 2013

  • PPC Online Specialist, Google Adwords

    Aug 2011 - Aug 2012
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  CDM Barcelona

  Oct 2016 - Feb 2018

  Digital Analytics Manager
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  Self-employed

  Jan 2019 - Apr 2020

  Online Advertising Manager - Digital Analytics
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  Food Stories

  Apr 2020 - Nov 2021

  Marketing Director
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  VFC

  Nov 2021 - May 2022

  Growth Marketing Manager
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  Petra Mora

  May 2022 - now

  Sales & MK Director