
Precious Muogbo

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About me
Development Communications & Programs Specialist | Product-Centric | Data-Backed Growth
Education

International institute for Global Leadership
2018 - 2019Graduate program
RED For Africa
2021 - 2021Digital Strategy & Communications Digital Communication and Media/Multimedia Certification
Federal University of Technology Owerri
2014 - 2019Bachelor of Science - BS Prosthetics & Orthotics.
Experience

Valour Max
May 2016 - Mar 2019Content Creator
Jan 2017 - Mar 2019Content Writer
May 2016 - Sept 2018

Women Unite to Live Initiative
Jan 2017 - Sept 2019Freelance Writer
Young African Leaders Initiative Regional Leadership Center West Africa- Accra
Sept 2018 - Jan 2019Learning Facilitator
Students for Sensible Drug Policy
Sept 2018 - Mar 2020Ass. South Eastern Regional Director
Students For Liberty
Sept 2018 - Mar 2020State Coordinator
Foundation for Economic Education
Nov 2018 - Nov 2020Campus Ambassador
Quill Professional Writing Services
Aug 2019 - Feb 2022Ass.Chief Editor/ PR Manager
Students For Liberty
Aug 2020 - Apr 2021EndFGM Campaign Lead Administrator, ASFL
GeneralKopho Leadership Program
Sept 2020 - Feb 2021GLP 2020 fellow
SPUR PLAY MEDIA
Feb 2021 - Jun 2021Opinion Editorials & Films Writer
United Nations Population Fund (UNFPA) Youth Participatory Platform
Apr 2021 - May 2022Communications Specialist
The Assembly Hub
Aug 2021 - Dec 2021Digital Content & Community Associate Intern
Suacasa NG
Jan 2022 - Jan 2023• Manage internal and external communications between stakeholders, contractors, suppliers and leads.• Ideate and implement content marketing strategy across relevant digital channels• Drafted and implemented marketing strategies for brand awareness, lead generation and client acquisition for premium, residential real estate properties.• Write press releases, website contents & maps, editorials, performed media buying, managed website content and implemented PR strategies for company growth and brand positioning.• Content research, creation, editing in desirable, aesthetic and on-brand formats.• Spear head on-page and off-page search engine optimization for official website to improve organic search and rankings, and quality score. Show less
Communications Manager
Jan 2022 - Jan 2023Communications Manager
Jan 2022 - Jan 2023

SME100Africa
Jan 2022 - Jun 2022Media Communications Specialist• Perform social media audits, content management and quality assurance of brand elements of the 100 Women arm of SME 100 Africa.• Social media content calendar strategy and management, content marketing strategies and community management for SME 100 Women• Writing press releases, reports, website contents, and sponsorship letters to stakeholders, sponsors and partners.• Writing weekly radio scripts, interfacing with guests/speakers, and hosting ‘Business Connect’ radio show at LawFM. • Event marketing, event hosting and stakeholder management for in-person and virtual events.• #PadUpAGirl Campaign management from inception, fundraising, social media marketing, email marketing, pre-event and post-event press releases and impact evaluation.• Drafting marketing strategies for impact-driven projects, and supervising the implementation of objective & key results (OKRs) by team members. Show less

Bilateral Communications
Jan 2022 - Jun 2022Public Relations Associate
PaveHQ
Sept 2022 - May 2024Digital Marketing Manager• Oversee the ideation and implementation of all marketing-related deliverables, as well as project timelines,key results and metrics.• Manage holistic email marketing process, and employ strategies such as buyer persona segmentation, customer lifecycle segmentation, behavioral marketing, cart abandonment re-marketing, A/B testing, database cleansing, and data-driven analytics to grow email database, maximize conversions, ROI and increase brand equity. • Managed the marketing section of Hubspot CMS, and implemented deliverables like: lead generation forms, landing page creation, social media analytics and personalized marketing based on where leads are in the sales funnel. • Ensure that marketing visuals and copies are coherent with brand persona and product positioning at all times, and across all digital channels.• Draft quarterly and annual marketing strategies for service offerings, product offerings and ensure implementation with team members.• Content Management using tools like Wordpress, Trello, airtable, spreadsheets, and Hubspot.• Drafting monthly and quarterly marketing budgets for product priorities, and tracking web analytics.• Managing and optimizing social media marketing and search engine marketing campaigns and processes. • Collaborating with teams to ensure that product positioning, brand equity, user experience and conversion rates are consistently optimized. Show less

School of Politics Policy and Governance
Apr 2023 - May 2024Communications Officer
Liberty International
Mar 2024 - nowAssociate, Trainings & Outreach
Licenses & Certifications

Email Marketing
HubSpot AcademyMar 2023
Inbound marketing
HubSpot Academy- View certificate

Scaling Content Marketing
CXLMay 2024 - View certificate

Positioning & Company Storytelling
CXLMay 2024 
Search Engine Optimization
HubSpot AcademyAug 2022
Volunteer Experience
Community Volunteer
Issued by Women At Risk International Foundation (WARIF)
Associated with Precious Muogbo
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