Satu Ruohonen

Experience

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  Planmeca Oy

  Jun 1999 - Jun 2000

  Production and Logistics Assistant ⏩ Internal Processes, Knowledge Management and Operations

  In this role I reported to the Production Director. Worked with internal knowledge management and developed the cooperation between supply chain, logistics, and production units, to smoothen the supply chain management process and make it more transparent. The aim was to improve security of service delivery and supply.Company Info: Planmeca Oy is a global leader in many fields of healthcare technology, with products distributed in over 120 countries worldwide. Product range covers digital dental units, CAD/CAM solutions, world-class 2D and 3D imaging devices and comprehensive software solutions. Headquartered in Helsinki, Finland. Show less

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  Valio

  Jul 2000 - Oct 2017

  As Sales Manager I was responsible for industrial and food service sales to key accounts, later also HORECA sector. I had Industrial Sales Representative of Southern Finland as direct report and I reported to the Commercial Director. I led a development idea group of Valioʼs jams and fillings.I was responsible for industrial and food service (HORECA) sales to key accounts incl. new customer acquisition, and responsible for my key accounts’ B2B sales management in Finland. - Combined my extensive knowledge from the export sector to take over major key accounts in Finland.- Improved sales results by customer-centric solution sales.- Managed annually several high-quality R&D product development projects both internally and externally with the key accounts’ R&D professionals. - Initiated, cooperated, and collaborated with one strategic site as project manager for strategic solution sales and business development projects, regarding product development. Show less As Export Manager for France and Benelux, I reported to the Commercial Director. I was responsible for a significant budget and had Export Assistant and Assistant Export Manager as direct reports.Managed sales of dairy ingredients (mainly butter and powders) to large-scale key accounts in France and Benelux. Responsible for budgeting and sales forecasting. Possessed an independent role in sales and management of customer relationships. - Had accountability for the country and product group, dairy fats category. - Brought value to this role with my professionalism regarding production, R&D and deep knowledge of the market. Show less As Project Manager for International Business Development, managed a significant budget and reported to the Export Director and had an Export Assistant as direct report. Planned and implemented Valioʼs strategy to create direct customer relationships and to develop sales to French customers. Office located in Walloon, Belgium. Developed butter-based products in cooperation with Seinäjoki factory to meet customer requirements of demanding bakery production lines (for French croissants!). Led Sales management of named key accounts.- Mapped international customer needs and quality requirements for a large-scale investment project for Valio in Seinäjoki. - Conducted strategic market research with competitor analysis and market potential. - Gained an in-depth understanding of the manufacturing process at the Seinäjoki factory so that I could have credible discussions with customers’ food industry experts.- Took over the sales from a local agent to direct sales, improved and increased profitability with high-quality dairy products, especially butter for French bakeries. - Gave my input to quality of production to strengthen the quality leader position of Valio in France. Show less As Export Manager for Global Key Accounts, I had a significant budget responsibility, reported to the Export Director, and acted as supervisor for an Export Assistant taking care of the order-to-delivery process. I took care of sales of dairy ingredients to international large-scale key accounts. I was responsible for budgeting and sales forecasting. Independent role in sales and management of customer relationships. With my proactive and customer-centric approach, I led one important key customer's development to a truly well-liked and rewarded supplier, receiving an award from the customer as the most valuable supplier of 2003.- Achieved and/or exceeded the set targets yearly. - Represented Export function within a large-scale ERP development project to SAP by bringing export and sales inputs and later, by testing and training other Export Managers. Show less As Export Assistant I Reported to the Export Director (and to Export Manager & External Export Manager, France), and worked with international B2B sales to succeed in export sales to e.g. Middle East and Southeast Asian customers.I made sure that everything went according to the process: took care of the correctness of the documentation and reimbursed trade’s demands with e.g. corrected certificates of analysis and quality certificates, and answered customers’ questions regarding the delivery of orders and schedules.Ordered transports and shipping containers, managed and coordinated any questions or complaints regarding transport or quality, and delivered any further clarifications required.Company Info: Valio Ltd is a Finnish manufacturer of dairy products and one of the largest companies in Finland. Valio's products include cheese, powdered ingredients, butter, yogurt, and milk. It is Finland's largest milk processor, producing 85% of the country's milk. Valio Group net sales was 1,708 M€ in 2017. Show less

  • Sales Manager, Industrial and Food Service ⏩ Key Accounts and HoReCa, B2B Sales Development, R&D

    Feb 2012 - Oct 2017

  • Export Manager, France & Benelux ⏩ Customer Relationship Development, International Business Growth

    Nov 2007 - Jan 2012

  • Project Manager, International Business Development, Belgium & France ⏩ Profitability, Growth, CX

    Feb 2006 - Nov 2007

  • Export Manager, Global Key Accounts ⏩ International B2B Sales, Customer-Centric Development, Growth

    May 2001 - Oct 2007

  • Export Assistant ⏩ International B2B Sales, Documentation, Delivery and Customer Service

    Jul 2000 - Apr 2001
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  Leipurin Oyj

  Nov 2017 - Feb 2019

  Sales Director ⏩ Business Process Improvement & Development, eCommerce, International Relations

  As Sales Director I had responsibility for Leipurin's ingredient sales in Finland. Led a sales team of sales managers and sales negotiators. Served as Leipurin's Finnish Management team member and reported to the Vice President and Vice Chief Executive Officer CEO.Had responsibility for Leipurin's ingredient sales in Finland. Managed several projects to improve Leipurin's processes and started e.g. an e-sales development project. Worked incooperation with both domestic and international suppliers.- Managed the development of eCommerce function for country organization, launching and onboarding the B2B customers in the sales operations.- Cooperated internationally with other sales directors from Baltics and Russia. - Launched a new customer relationship management model for segmented pricing and service models. - Developed and streamlined business and sales processes.Company Info: Leipurin, with over a hundred years of experience, serves food industry in six countries: Finland, Sweden, Estonia, Latvia, Lithuania and Ukraine. Leipurin is a unique provider of solutions for bakery and confectionery products, the food industry and the food service market. Solutions range from product development, recipes, ingredients, training, equipment and all the way to the design of sales outlets. Show less

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  Valio

  Mar 2019 - Jan 2022

  As Head of Chain Customers, I held a significant profit responsibility of sales and led a team of 12 experienced sales managers in charge of Valio Food. I reported to the Commercial Director and was Food Solutions Management team member. - Managed Solutions sales to HoReCa chains and industrial key account customers. - Developed B2B sales processes and customer service model, and coordinated the collaboration between category managers and sales function for better success in product launches.- Implemented a CRM system (SAP) for chain operations’ sales teams. - Closely cooperated with product groups and R&D.- Improved sales results by solution sales and by creating a very good team spirit. Show less

  • Vice President VP Trading Food Solution Sales Finland ⏩ Business Development, Processes, Operations

    Sept 2021 - Jan 2022

  • Business Manager, Head of Chain Customers, Food Solutions Sales Finland ⏩ B2B Growth & Development

    Mar 2019 - Sept 2021
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  Valio Aimo

  Jan 2022 - Jan 2023

  Vice President VP, Trading and Food Solution Sales Finland ⏩ Development, Change, M&A Integration

  As Vice President VP, Trading and Food Solution Sales Finland, I was responsible for Valio Aimo’s HoReCa and industrial sales. As direct reports I had 4 team leaders, and the total sales organization consisted of 40 people. I was Valio Aimo Management team member and reported to the Business Unit Director.I was accountable for leading the sales of trading and food solutions, and for post-merger integration of sales function. - Implemented a new sales strategy for a new sales organization, built the customer team organization, and created a model for solution sales.- Led a large integration process of sales organization of Valio and Heinon Tukku, including evaluating logistic solutions, integration of sales processes. - Managed a massive organizational change process. Company Info: Valio Aimo, Helsinki. Valio acquisitioned Heinon Tukku (summer 2021), and the business unit became Valio Aimo. Valio Aimo® is a new age foodservice operator. A wide-ranging partner for food professionals. Quality, in-depth understanding of customer needs and reliable delivery are the cornerstones. Show less

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  Leipurin Oyj

  Mar 2023 - now

  Country Manager, Head of Business unit Finland

  As Country Manager, I’m having P&L responsibility of Leipurins’ operations in Finland. I’m Leipurin Group Management team member and Chairman of the Country Management team. At Leipurin I’m leading a team of 8 direct reports, and the whole organization is 37 wholesale professionals. Reporting to the Group CEO. My main mission is to enable the success of the team and to implement the new Leipurin strategy in Finland together with the local management team. I oversee and manage the strategic and operational development of the organization. - Achieved very good sales results in 2023.- Developed leadership best practices and management systems with right-scale actions, resulting in motivated professionals and improved overall satisfaction. Company Info: Leipurin Finland, Vantaa. Leipurin, with over a hundred years of experience, serves food industry in six countries: Finland, Sweden, Estonia, Latvia, Lithuania and Ukraine. Leipurin is a unique provider of solutions for bakery and confectionery products, the food industry and the food service market. Solutions range from product development, recipes, ingredients, training, equipment and all the way to the design of sales outlets. Annual turnover approx. 47,3 M€ and the team consists of 38 wholesale professionals (2022). Show less