Rick Yamauchi

Experience

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  Nike, Inc.

  Jan 1994 - Jun 1995

  Art Director

  Evolved sports brand experience and alignment at consumer retail brand touch points. • Re-imagined retail brand alignment at all tiered levels. NikeTown, NikeShop, big box, and campus stores generate 30% growth in North America after NikeShop implementation.• Designed corporate ID heritage storytelling: Swoosh.• Experiential designer on the four original NIKETOWN locations. Portland, Chicago, Atlanta, Costa Mesa.

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  Oakley, Inc

  Jun 1995 - Jun 2000

  Art Director

  Assembled and led of a full service in-house creative team of 15+ of a multi-category sport performance luxury brand. Delivered successful brand foundation and marketing results. • Established visual brand positioning ,mystique signature styling, product storytelling and impactful marketing imagery in all categories: visual storytelling: corporate collateral, packaging, go-to-market tools, ads, retail POP, web design, identity, catalogs, special events and photography.• Designed a modular packaging system to hold and protect all sized eyewear/accessories, saving company packaging costs. • Brand imaging for a company growing from $350M to $1B in sales of sunglass and RX eyewear, goggles, footwear, watches, apparel and accessories.• Achieved web design awards recognized by GRAPHIS, HOW and Communication Arts.• Created work flow processes, team building and group leadership practices. Show less

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  ThinkTank

  Jun 2000 - Jan 2003

  Creative Director

  Creative leader for 12 start-up companies in tech based .com incubator.• Assembled a creative team to design identities, develop digital media, marketing strategies and ad campaigns resulting in three companies being purchased.• The creative group also landed external new major accounts including Mazda, BenQ / Acer, Linksys, Hewlett Packard.

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  Alcone Marketing Group

  Jan 2003 - Jan 2006

  Creative Director

  Leveraged client brand platforms generating value-added marketing initiatives, relevant promotions and custom online merchandising programs - eBay, KIA, Jeep, Dodge, Chrysler, IHOP.• Creative driver for global user conference, eBay Live!, including custom event identity, marketing and merchandising for event store and online store. Event attendance increases +30% YOY.• Elevated eBay as a brand, not just a service. Merchandise and tools are leveraged to position eBay as a lifestyle for the powerseller community and drive growth year over year.• Directed and launched first eBay corporate campus store: Store design and identity, visual merchandising, marketing and custom product development.• Led UIUX web online store development for eBay, Jeep, Dodge and Chrysler. Show less

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  Saleen, Inc.

  Mar 2006 - Mar 2007

  Creative Director

  Repositioned company brand image as the ultimate retail sports automotive experience.• Designed all-new brand style guide, ad campaign and sales tools.• Launched all new custom merchandise program for retail and online store.• Led UIUX web design and brand activation events.

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  Oakley

  Mar 2007 - Mar 2020

  Global Creative Director

  Leader of brand foundation and surface graphics team. Key creative community driver translating consumer perceptions and behaviors into brand essence and seasonal on-brand themes resulting in meaningful brand aesthetics and experiences.• Key Connector with product team, brand culture and market trends focused to elevate brand storytelling and determine future brand direction. Developed, managed and led the original in-house design team of 12+ for all brand foundation, CMF management and surface graphics initiatives.• Creative launch leader for product brand collaborations: NFL, MLB, Disney.• Lead director with retail and brand foundation to grow Oakley community through retail experience, experimental design, special events and brand activations. Oakley Retail Stores: London, NYC: Times Square, 5th Ave., Olympics, NYC Marathon.• Digital asset curator for brand tools, brand optimization, alignment and visual marketing aesthetics empowering all brand initiatives: Seasonal roadmaps, style guides, design manifestos, brand books and product playbooks.• Director of all product packaging design, retail store and pop-up experience, corporate branding, product launch initiatives, product surface graphics.• Synergize brand vision into future product creative roadmap driving brand experience and category alignment. Influenced design strategy to stimulate product platforms and experimental themes. • Point-of-inspiration creative manager for product storytelling and seasonal collections cross-category. Driven to fuel brand strategy and achieve business goals with clear, actionable creative direction.• Drive brand towards trend relevant market opportunities and delivered concepts elevating future vision of the brand. • Received numerous accolades from the design industry for retail, identity, web and packaging design. Show less

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  ToughBuilt

  Sept 2021 - Mar 2022

  Creative Director of Packaging

  Leader of global brand design for product packaging, retail merchandising and ToughBuilt shop-in-shop design experience.• As creative leader, building an in-house creative team of 8+ to achieve product packaging design, retail store and pop-up experience, corporate branding, product launch initiatives.• Key Connector with product team, brand culture and market trends focused to elevate brand Director of all product packaging design, retail store and pop-up experience, new product launch initiatives. Show less

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  GENTLE MONSTER USA

  Mar 2022 - Dec 2022

  Director, Brand Experience

  Leader of USA brand experience team identifying and engaging opportunities to amplify brand awareness, growth and disruption. As brand leader, drive in-house team in strategic media placement, lead talent search initiatives, amplify brand momentum, create new synergies for USA market, deploy product launch initiatives and strategic product placement program.• Key brand connector for USA market, research brand culture and market trends focused to elevate brand and remain future focused. • Drive brand experiences at retail store launch, special events, pop-ups, new product launch, product collaborations and digital media initiatives. Show less

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  Igloo Products Corp.

  Jun 2023 - now

  Creative Art Director