Zach Gelfand

Experience

• 

  Clean Heart Inc.

  Jun 2010 - Jun 2012

  Marketing Manager
• 

  Kellogg Company

  Jul 2012 - Feb 2013

  Customer Marketing Intern

  Analyzed sales to present actionable opportunities, gaining expert level expertise in ExcelForecasted demand for promotional tools and equipment

• 

  Brunswick Boat Group

  Feb 2013 - Jul 2016

  Marketing and Sales Analyst

  Managed marketing activities across six boat brands including budget managementLed Lead Response Program with dotted line management of seven employees, and gaining Lean Six Sigma certificationCreated market development plans to better communicate sales activities to leadershipLed Market Intelligence department including establishing a base for strategic planning, and creating and presenting business cases to C-Level

• 

  Kellogg Company

  Jul 2016 - Oct 2020

  End-to-end ownership of innovation pipeline for multiple brands from long-term strategic planning through product launchExperience leading cross-functional teams with conflicting objectives to drive toward a common goal Led full division “Hackathon” session, driving an entrepreneurial mindsetConsistently recognized for best-in-class project management skills and processes Led cross-functional teams to develop channel-focused three-year strategic plans Recognized white space opportunities with key customers and drove delivery of incremental business

  • Sr. Innovation Marketing Manager

    May 2018 - Oct 2020

  • Channel Marketing Manager

    Jul 2016 - May 2018
• 

  TruGreen

  Oct 2020 - now

  • Director of Growth Finance

    Mar 2023 - now

  • Sr. Product Manager

    Oct 2020 - Mar 2023