Experience

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  Innuevo

  Jan 2014 - May 2014

  Marketing & public relations intern

  •Conducted comprehensive market research through interviews, focus groups, and surveys, providing valuable insights into product performance and customer preferences.•Collaborated with cross-functional departments to effectively respond to customer needs, requests, and issues, enhancing overall client satisfaction.•Assisted in building a project database with local, regional, and national connections, facilitating effective outreach and partnership opportunities.•Organized strategic marketing plans by tracking data from online campaigns, analyzing performance to inform future strategies.•Supported the execution of special events, contributing to enhanced brand visibility and audience engagement. Show less

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  Alchimie forever

  Feb 2015 - Aug 2015

  Public relations & social media intern

  •Identified brand awareness opportunities through comprehensive market research, contributing to strategic marketing initiatives.•Administered various research projects to enhance consumer knowledge and understanding of the brand’s products and values.•Assisted in the planning and execution of company events, ensuring alignment with brand goals and audience engagement.•Oversaw the brand's online presence on Twitter and Instagram, curating and developing content to boost engagement.

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  Anchor media llc

  Sept 2015 - Dec 2015

  Social media engagement intern

  •Composed engaging content for clients on Facebook and Twitter, enhancing their online presence and audience engagement.•Monitored and compiled monthly social media reports, providing insights into performance metrics and client engagement.•Assisted in conducting research to support clients in achieving their brand goals and refining their social media strategies.

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  Axiom communications group

  Feb 2016 - Aug 2016

  Public relations intern

  •Curated daily press articles relevant to client interests, enhancing media coverage and brand visibility.•Composed engaging social media posts and press content, supporting clients' public relations strategies and outreach efforts.

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  Wagstaff worldwide

  Aug 2016 - Dec 2016

  Public relations intern

  •Created strategic media content to enhance brand awareness and visibility for clients across various platforms.•Identified and established relationships with local and national media outlets, facilitating effective communication between brands and target audiences.

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  Chicago magazine

  Feb 2017 - Jul 2018

  Marketing specalist

  •Supervised and conceptualized new sections for Special Advertising Features, aligning content with brand objectives and audience interests to enhance reader engagement.•Facilitated effective communication between production, sales, and clients, ensuring timely approval and execution of advertisements to meet deadlines.•Oversaw all aspects of Chicago Giveaways, including social media promotion, execution, and prize delivery, while coordinating client donations for prizes.•Coordinated photoshoots and freelance writing opportunities as requested to support advertising initiatives.•Provided accurate financial reports and projections to the Advertising Director, ensuring transparent budget management and accuracy.•Collaborated closely with the Marketing Director on strategies to differentiate Chicago Magazine from local competitors. Show less

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  Chicago magazine

  Oct 2018 - Jun 2020

  Research assistant

  •Directed and executed Special Advertising Features, generating over $200,000 in revenue and contributing to brand visibility and market growth.•Negotiated and implemented over 50 media sponsorship contracts, fostering strong relationships with partners to enhance brand reach.•Collaborated with CRMA titles to identify and apply best practices, driving print and digital subscriber engagement and retention strategies.•Conducted in-depth subscriber studies, using insights to assess market needs and develop innovative Special Advertising Features that strengthened the brand’s positioning and generated additional revenue. Show less

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  The marketing store, north america

  Oct 2021 - Apr 2023

  Associate manager, brand partnerships

  •Spearheaded the development and presentation of insights reports, leveraging strategic storytelling to guide the global Happy Meal team’s key decisions based on industry trends and performance data.•Coordinated with cross-functional teams to create and present annual calendar pipelines, outlining partnership and licensing concepts for McDonald’s Happy Meal toy promotions.•Managed the execution of all Happy Meal promotions across the U.S. and Canada, ensuring seamless operations and timeline adherence through an internal database.•Acted as the primary liaison between external partners, licensors, and the global Happy Meal team, driving successful multi-segment promotional strategies and resolving calendar changes.•Monitored licensing and royalty fees, ensuring compliance and accuracy in reporting and tracking. Show less