
Timeline
About me
Sustainability | Strategy | Insights | Automotive
Education
大连外国语学院
1998 - 2002Bachelor of arts (b.a.) japanese language and literatureFudan university
2013 - 2016Master of business administration (mba) marketing
Experience
Ge& bearingpoint
Aug 2002 - Apr 2006Non-auto experiencesZf group
May 2006 - Aug 2015Responsibilities:- Develop and execute market & sales strategy for the responsible product line with the goals for profitable growth: 1) lead market positioning and target setting together with market planning, customer account managers, portfolio, engineering, purchasing, and operation, 2) lead key project battle planning, 3) guide customer quotation process, 4) lead marketing and pricing strategy, 5) lead new market / new customer entry strategy, 6) leadwin/loss lesson-learn and best practice sharing across-customer accounts, 7) lead top-down sales target allocation and execution when needed- Manage the sales performance of pre-launch and post-launch projects together with customer account managers and program mangers: 1) price true-up along development gates, 2) design changes (cost, timing, re-pricing), 3) recovery (inflation, volume drop, cancellation), 4) profitability improvement including “leakers & bleeders” management- Lead Customer Strategy Review (CSR), Target Setting Review (TSR) andPricing Giveback Review (GBR) for the product line Show less Responsibilities:- Lead market and competition intelligence: 1) build and maintain AP central database, 2) forecast long-term light vehicle volume growth in China, Japan, South Korea, ASEAN, and India markets; 3) conduct analysis on regulations, NCAP requirements, technology trends, price trends, growth drivers, content per vehicle, total available/accessible market, competitionlandscape, market share% changes, etc.- Lead business planning: 1) build and maintain AP central database, 2) lead new target setting & project pipeline management, 3) track project status: win/loss, technology fitment rate%, supply share% allocation, price, etc., 4) lead cross-function alignment meetings- Conduct variance analysis: plan-to-plan, roll-on / roll-off, product & volume mix, price changes, quote-win rate%, target completion rate%, etc.- Manage pricing giveback and VAVE share-back processes- Support top management reviews: Customer Strategy Review (CSR), Product Strategy Review (PSR), Target Setting Review (TSR), Pricing Giveback Review (GBR) and SP/OP Show less
OSS Sales Lead Asia Pacific
Nov 2014 - Aug 2015Market Planning Manager Asia Pacific
May 2006 - Oct 2014
Flex
May 2016 - Mar 2018Asia market analysis and strategic planning directorResponsibilities: - Support Asia BD VP of Flex Automotive Solutions to sketch, formulate and implement regional business strategies in terms of market focus, customer & product target setting, pipeline management, revenue projection, BD headcount planning, cross-regional / functional reviews and workshops to get consensus and supports- Build up market intelligence and strategic planning capabilities in Flex (the 1st team for this purpose worldwide within Flex)- Lead regional marketing and communication: 1) customer on-site tech shows / seminars; 2) media communication; 3) demos / show rooms, etc.- Lead new technology screening and planning together with global product planning team- Support business development: customer visit, business case analysis, etc. Show less
Zf group
Apr 2018 - nowResponsibilities- Set up ZF AP regional sustainability strategy: 1) define general objectives / Role of Region, 2) define long-term vision, 3) define regional work framework, 4) define short-& mid-term focus, 5) resource planning, 6) establish regional sustainability team- Decarbonize ZF sites for sustainable operation: together with cross-function teams 1) lead renewable electricity adoption, 2) lead the continuous improvements of energy efficiency- Decarbonize ZF products and purchased goods & services for sustainable supply chain: together with cross-function teams: 1) optimize suppliers’ PCF, 2) optimize logistics carbon footprint, 3) optimize ZF products’ PCF- Explore opportunities to improve circularity and biodiversity: 1) reduce water use, 2) reduce waste, 3) increase recycled material use, 4) reduce single-used plastics, 5) support reman business growth- Lead internal & external communication for sustainability: 1) mindset change of leadership teams; 2) employee awareness improvement & engagement level up; 3) external communication with customers, suppliers, local governments, NGOs and local communities- Support ZF Group Sustainability / ESG rating improvement Show less Responsibilities | Relevant Topics & My Role◼ Business strategy ➢ Strategic analysis: market mega trends, structural changes, warning signs, game changers, etc.➢ Support EVP presentations in SP/OP and strategy meeting with BoM➢ Coordinate strategy execution across divisions and functions, follow up progress status and gap closure actions➢ Per request, participate in feasibility studies of new investments➢ Per request, participate in building up relationship with local business ecosystem◼ Daily Management ➢ Coordinate regular AP Leadership Meeting for general mgmt. topics➢ Coordinate regular performance review with divisions & domain functions (financials, market & sales, quality, operation, purchasing, engineering & launches, HR)◼ Government Relationship➢ Support the management of relationship with local governments◼ Others ➢ Under the guidelines of AP leadership team, lead AP task force to deal with coronavirus crisis (Spot Awards in 2020 and 2021) Show less Responsibilities: - Develop and execute the Strategic and Operational Plans for the responsible product line with the goals for profitable growth- Continuously improve product competitiveness and profitability by working with cross-functional teams including sales, engineering, purchasing, PM, quality, AME and factories- Act as the “gateway” of business case process: 1) go/no-go for further detailed business case analysis; 2) go/no-go for upper management review and approval; 3) the key influencer in Customer Quotation Authorization meeting- Actively participate in monthly status review (MSR) of key projects, lead/or support the improvements of project timing and cost together with cross-function teams- Ensure necessary/sufficient resource allocation and supports by closely working together with related global and regional teams- Lead SAPs (Strategic Action Plan) and SIPs (Strategic Investment Plan): 1) ASEAN localization, 2) in-house EPB actuator production, 3) EPB caliper cost optimization, etc Show less
Sustainability Lead Asia Pacific
Feb 2022 - nowStrategy & Liaison Executive Officer Asia Pacific
Nov 2018 - nowPortfolio Management Foundation Brakes Asia Pacific
Apr 2018 - Oct 2018
Licenses & Certifications
碳资产管理专业人员
中国环境科学学会Jul 2023- View certificate
Optimal product marketing management
The 280 groupApr 2017 Competitive intelligence
Sept 2010Hands-on demand forecasting and planning
EurasiaJul 2008联合国可持续发展esg高级研修班
United nations institute for training and research (unitar)Dec 2023
Languages
- maMandarin
- enEnglish
- jaJapanese
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