Adrien Icardi

Experience

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  Sodexo Benefits and Rewards Services

  Jan 2007 - Jul 2007

  Junior salesman in BtoB

  • Sales manager of the east of Paris (prospecting new partners, managing partners, creation of promotion events). • Marketing meeting (creation of new promotion gifts, of leaflet, and on-line strategies) • Assisting the management of the Firm development

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  EUROMED GUANXI, the Euromed-Marseille alumni association in Shanghai (China)

  Sept 2007 - Jul 2009

  Project Manager (Web)

  • Data-base management (Microsoft access) • On-line communication strategies (Website creation and update, e-mailing, Social Network)• Organization of meeting for the Alumni • Coordination with the school and the alumni

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  Saint-Gobain UK & Ireland

  Sept 2008 - Jan 2009

  Installation auditor assistant

  • Business analysis and development• Quality control (Development of the CRM with the I.T)• Customer relationship • Management of the Online communication in collaboration with the I.T (Emailing template, website)

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  Room69

  Sept 2009 - Mar 2010

  Web Project Manager (Junior)

  • Business development • Website specifications ( User Path, User Interface ...) • Planning management & website content• Technical team and Design team management (4 co-workers)

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  WNP - Anomaly Alliance

  Jun 2010 - Jan 2013

  Digital Project Manager ( Web & Mobile)

  I was in charge of innovating project for International brand accounts : • Samsung : Galaxy Notes 2 retail demo android Apps• General Electrics Healthcare : iPad apps for Key Account Manager to define customers needs and show GEHC portfolio offers, Newsletter CMS available on multi-devices. • Merck Bioscience : iPad apps for global workforce. • Merck Millipore Lab Water: iPad apps for global workforce. • Afnor : SEO audit for 8 websites, Project management for the remake of the leading e-business website http://www.boutique.afnor.org/normes-produits-edition• Taxi G7 : Website to manage second hand sale for taxis • MobiFid : a white brand loyalty solution to dematerialize loyalty card on smartphone : https://www.youtube.com/watch?v=ChpoEQiFDl4• GlobalPPL : E-learning iPad for PPL (Helicopter and Plance driver license) : https://itunes.apple.com/fr/app/globalppl/id466780966• Efis: Interactive E-learning website : http://www.efis.org/Account Management : • Taking brief (business requirement analysis, target marketing, etc.)• Digital Marketing BenchMark and recommendations• Business Developpement ( Budget, customer presentation, Workshop animation etc .)• Functional specifications ( Mock-Up, Requirement )• Coordination and monitoring of internal teams (Artistic Director, Development, Community Manager SEO, SEM team etc)• Identification, selection and coordination of service providers OffShore (Russia, Morocco, China, India)• UX Design working closely with UI • Quality Assurance( Appstore compliance, browser compatibility, accessibility, ...)Test plan sites (writing test plan, coordination tests and debugs)• Balance sheet statistics (Report and Analysis)E-marketing :• E-marketing recommendation • Mobile Marketing management• Reporting & Analysis of traffic• SEO Audit and recommendation• Implementation of netlinking strategy• keywords definition (Core, Brand, and Longtail)• Google Analytics Report Show less

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  Vestiaire Collective

  Jan 2013 - Jun 2013

  Digital Project Manager Core Business

  As a digital project manager with a business vision, I was in charge of the optimisation of both the plateform and general process for 3 aspects of the business core : • Logistic channel• Quality control• Customer care Core business : • General Process optimisation • Brainstorming animation• Diagram process realisationProject Management in Agile Methodology : • Taking brief (business requirement analysis, etc.)• Customer Relationship Management • Functional specifications ( Mock-Up )• Coordination and monitoring of internal teams (Artistic Director, Development, etc)• Backlog stories • Design / control ergonomics and user paths• Quality Assurance (test plan and bugs fixing coordination) Show less

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  Backelite

  Jun 2013 - Sept 2015

  As a mobile expert, I was in charge of project framing for RFP or strategic customer ( Societe general, Ministry of Defense, Windows Surface PRO 3, Yves Rocher, Luxair, Emmaus , Cap Gemini, KPMG etc). I worked on all mobile platform : Mobile Website, RWD website, or Mobile apps, and my scope also included CMS or back-office framingIn charge of Mobile Marketing recommendation and Strategic partners definition to combine UX and Mobile Marketing aspects and ensure a sustainable technical product ( that will be able to evolve at the same speed as our Lean Start-up methodology ). Show less I was in charge of innovating mobile project for International brand accounts :• BNP Paribas : A iPad apps with a CMS, for Key Account Manager to show "Trading Data" and to send personnalized analysis to final customer. Get news and document analysis (PDF/word/Excel etc). Offline management. • Credit du Nord : iPad / windows apps with a CMS administration, in order to offer marketing and contractual content to global worforce during customers meetings. Offline management. • Société général : B2C iPad Apps. Project Management : • Taking brief ( Business requirement analysis, Marketing KPI definition, etc.)• BenchMark Digital and Mobile Marketing recommendations• Mobile Marketing management ( Strategy recommendation, Partners management, Report etc). • Customer Relationship Management (specifications requierement, customer presentation etc .)• Functional specifications ( Mock-Up )• Coordination and monitoring of internal teams (Artistic Director, Development, Community Manager etc)• Design / control ergonomics and user paths• Quality assurance of Mobile Apps, Mobile Website, Backoffice, webservices ( Appstore compliance, browser compatibility, accessibility, ...) (test plan, Bug Fixing coordination)• Reporting and analysis Show less

  • Presale Mobile Consultant

    Jan 2014 - Sept 2015

  • Mobile Project Manager

    Jun 2013 - Jan 2014
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  Self Employed

  Sept 2014 - now

  Digit'all Nomad Ninja

  I have been helping Worldwide organizations boost their growths at every stages. From Tech Start-Up, SAAS platforms, Retail & e-commerce platform, Tourism, Fitness to Consulting firm and governmental projects, I contributed to a wide variety of projects and love new challenges. My background in tech & product helps me fill the gap between marketing/business teams and the tech world. I love to get involved in the early stages of an organization in order to build the right framework to create fun and innovative marketing strategies leveraging quality content such as videos and mobile formats! Let's get in touch if you have a new project you would like some advice on. Show less

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  LeoVegas Group

  Nov 2015 - May 2016

  App Marketing Manager

  In charge of improving all Mobile Marketing metrics for our Apps at LeoVegas Multi Awards winning casino.

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  Betsson Group

  Jun 2016 - Dec 2017

  Head Of Programmatic & Head Of Mobile Acquisition at Betsson Group

  Responsible for the development and activation of programmatic products in the central marketing department. Leading programmatic strategy, and responsible of the team managing programmatic campaigns for more than 23 international brands.Supporting Betsson group, mobile acquisition strategy . Responsible of Mobile App Acquisition through Videos advertising, Social Media Advertising, App Store optimization, and much more ... Lead the AdOps department to support data driven marketing optimization across all brands. Biggest i-Gaming company in Malta, Betsson group leverages local and global opportunities, with its multi-brands strategy, in more than 40 markets. Through our award winning brands, we are offering innovative mobile products for Casino, sport Betting, Poker, Blackjack and much more. Show less

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  Kindred Group plc

  Feb 2018 - Nov 2019

  Head of Programmatic

  In charge of leading Programmatic activities within Kindred Group, I oversea the media buying for more than 10 brands in 20 markets across the world.