Lara De Graaf

Experience

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  Theater de Veste

  Feb 2015 - Mar 2017

  Hospitality
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  Studievereniging I.D.

  Mar 2015 - Aug 2015

  External Affairs of the Introduction Committee

  Organizing a full weekend of activities for first year students to get acquainted with Industrial Design Engineering and Delft.

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  TOPdesk

  Nov 2015 - Feb 2016

  Office Manager
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  Stichting BlueDot

  Sept 2016 - Sept 2017

  Treasurer

  The BlueDot foundation helps students from the Technical University Delft to bring their product to the market. BlueDot links conceptual work from students with the market. For and by students, the foundation functions as platform and as design label.The aim of platform BlueDot is to provide students with a valuable learning experience. By bringing together the knowledge of the TU Delft and the business world BlueDot gives students the opportunity commercialize their own products. BlueDot therefore gives the opportunity to talented students to gain important practical skills.The label BlueDot produces products with a license and sells them under the BlueDot label. By promoting the student as well as the product a direct connection is created between consumers, companies and students. Show less

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  TOPdesk

  Feb 2017 - Feb 2020

  Lead Generation & Marketing

  Working on sales and marketing projects. Responsible for the first contact with potential customers through calling, organizing campaigns and visual marketing activities such as creating illustrations and videos

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  Dept Agency

  Feb 2018 - Jul 2018

  Strategy & Design Intern

  As a strategy and design intern I assist digital strategists and digital designers. Creating user flows, conducting interviews, user testing and market research, assisting in co-creation sessions etc.

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  Dept Agency

  Nov 2018 - Apr 2019

  Masther Thesis - Vitesse

  This project was for Vitesse and focused on the changed relationship between younger supporters and the football club. The project aimed to introduce a meaningful activity for younger supporters that allows them to connect with Vitesse and fellow peers and supporters through digital and physical features. Through a Emotion Driven Design approach, a game platform based on football battles is developed that allow the younger supporters to play football against and with each other at different places throughout Arnhem. The concept lifts playing football outside to a higher level, providing battles that are guided and demonstrated by the team of Vitesse and linked to specific places in Arnhem. Aiming to achieve a positive social impact in Arnhem. The game exists of different elements that form a connection between the users, Arnhem and Vitesse to create a sense of belonging and relatedness. Show less

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  Unplugged Amsterdam

  Mar 2020 - Feb 2022

  Service Designer & Behavioural Research

  Unplugged is een van de 13 bedrijven in het Makerstreet netwerk. Wij zijn een service design bureau met een focus op diepgaand gedragsonderzoek. Als Service Designer bij Unplugged adviseer en help ik onze klanten op het gebied van:- Service (re)design- Business design- Design thinking- User research- Propositie ontwikkeling

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  Zorggenoot

  Jul 2020 - Apr 2021

  Co-founder | Venture Builder

  Zorggenoot is er voor mantelzorgers en mantelzorgmakelaars. En voor iedereen die zichzelf zo niet ziet, maar wel zorg biedt voor een naaste. Wij weten uit persoonlijke en professionele ervaring hoe ingrijpend, tijdrovend en soms zelfs frusterend die zorg kan zijn, bijvoorbeeld door ingewikkelde wet- en regelgeving. Aan de andere kant kennen we de expertise en ervaring van mantelzorgmakelaars, die de weg weten naar vergoedingen, hulp en ondersteuning. We brengen die twee werelden bij elkaar. We koppelen om tot de beste zorg te komen, zoals de verzorgde die iedere dag verdient. Show less

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  Nationale-Nederlanden

  Feb 2022 - Nov 2023

  User Researcher & Innovation Expert

  User & design research, concept & proposition development in the Exploration Team of the Strategic Transformation Office of NN Group, focussing on exploring new business and platform opportunities. Conducting qualitative, quantitative, and market research and translating insights into concrete products, platforms or services.

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  Vi

  Mar 2022 - Nov 2023

  Product Lead - Corporate backed venture NN Group

  Vi is thé platform for women in the menopause life phase. With a personal and data-driven approach we support every woman in understanding and relief of their own menopause symptoms. As we work together with the VVOC (Vereniging van Overgangsconsulenten), medical menopause therapists are ready to help, when necessary, to overcome the physical, mental and social challenges of menopause. Vi is a corporate backed venture by NN Group.🚀 App Development and LaunchSuccessfully developed an app from scratch and oversaw its launch.📈 Proposition DevelopmentContributed to the development of compelling propositions for the app.🎨 Design & User ExperienceLed discovery, customer, and user research to inform the app's design and features.Guided ideation and development, ensuring all features achieved optimal design and user experience.👥 Collaboration & Project ManagementCollaborated with cross-functional teams; UX designers, UI designers, and developers, to deliver features on time.Implemented agile methodologies, ensuring user testing and iteration were integral parts of the development process.🗺️ Product Vision & RoadmapDeveloped and shaped the product vision and roadmap to align with business goals and user needs.🤝 Stakeholder Management & Platform DevelopmentBuilt and nurtured relationships with menopause consultants, conducting research on their needs and ways of working.Ensured the design and creation of the platform's side focused on menopause consultants.🚀 Pilot PhaseDefined OKR's to assess user engagement, satisfaction, and platform performance.🏆 AchievementsSuccessfully brought the app through to launch with positive feedback, attracting clients & usersEstablished a strong relationship with menopause consultants, enhancing the platform's value.Contributed to the overall success of the app, meeting design and user experience goals. Show less

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  Amsterdam Product Club

  Jul 2023 - Oct 2023

  Community Manager
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  Emma – The Sleep Company

  Nov 2023 - now

  Senior UX Research Manager