Eden Da Silva

Experience

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  Unilever

  Jan 2015 - Apr 2017

  Developing and implementing strategies for how products/services will reach customers efficiently and effectivelyManaging relationships with distributors, wholesalers, retailers, or other intermediaries involved in the distribution process.Conducting market research and analysis to understand customer needs, preferences, and behaviors. This information helps in designing appropriate distribution strategies and identifying new market opportunities.Collaborating with sales teams to develop sales plans aligned with distribution strategies. Monitoring sales performance and adjusting strategies as needed to meet targets.Coordinating with logistics teams to ensure timely delivery of products/services. Optimizing supply chain processes to minimize costs and improve efficiency. Show less Building and maintaining strong relationships with key customers. This involves understanding their business needs, challenges, and goals.Developing and implementing strategic plans for each key account to maximize customer satisfaction, retention, and profitability.Collaborating with sales teams to identify growth opportunities within key accounts. This includes cross-selling, upselling, and introducing new products/services.Acting as the primary point of contact and advocate for key accounts within the company. Ensuring that customer issues are addressed promptly and effectively.Working closely with internal stakeholders (e.g., marketing, product development) to align strategies and initiatives with key account objectives. Show less Leading the implementation of new sales systems, such as Customer Relationship Management (CRM) software, sales automation tools, or other technology platforms aimed at enhancing sales efficiency and effectiveness.Collaborating with sales leadership and cross-functional teams to design and document sales processes that align with organizational goals and objectives.Customizing and configuring sales systems to meet the specific needs and workflows of the organization. This may involve integrating different systems or modules to ensure seamless operations.Conducting training sessions for sales teams on new systems and processes. Providing ongoing support and troubleshooting assistance to ensure adoption and proficiency among users.Monitoring and analyzing sales system performance metrics to identify areas for improvement. Generating reports and insights to optimize system usage and enhance sales productivity. Show less

  • Route to Market Assistent

    Sept 2015 - Apr 2017

  • Key Account Assistente

    Jun 2015 - Apr 2017

  • SALES SYSTEM IMPLAMENTER.

    Jan 2015 - Jun 2015
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  Vodacom Mozambique

  Jan 2017 - Mar 2020

  Segmented Offers Coordinator

  Developing and implementing strategies to acquire new customers and retain existing ones.Analyzing customer data to identify trends and opportunities for improving customer satisfaction and loyalty.Creating personalized marketing campaigns and promotions to target specific customer segments.Collaborating with cross-functional teams, such as marketing, sales, and product development, to ensure a seamless customer experience.Monitoring key performance indicators (KPIs) related to customer satisfaction, retention, and lifetime value. Show less

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  Vodacom Mozambique

  Aug 2020 - Jul 2023

  Customer Value Management : Segmented Offers Specialist na Vodacom Mozambique

  Manage implementation of Loyalty Program. Drive customer retention and customer loyalty through managing engagement metrics.Drive quality of new customers (acquisitions), nursery program and improve survival rate of gross adds.Manage and scale up customer retention programs to enhance brand loyalty and customer longevity.Builds and maintains a customer's needs at specific promotions to create and sustain opportunities for building lasting relationship with customers.Responsible for churn management and improvement of customer reconnection.Accurately forecasts retention and churn probabilities based on data and trends.Conduct churn analysis and provide insights identifying opportunities for improvements of current and future campaigns to address churn. Show less

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  Vodacom

  Aug 2023 - Feb 2024

  Geo-Marketing

  Analyzing geographic data to segment markets based on location-specific factors such as demographics, consumer behavior, and socioeconomic status.Developing targeted marketing campaigns that resonate with specific geographic segments.Conducting geographic analysis to identify prime locations for retail stores, distribution centers, or promotional events based on market potential and consumer proximity.Monitoring competitor activities and market trends within specific geographic areas. Identifying opportunities and threats to inform strategic decision-making.Optimizing marketing campaigns through A/B testing and performance analysis across different geographic segments. Adjusting strategies based on campaign results to maximize ROI. Show less