Jiayu He

Experience

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  卓越教育

  Jul 2018 - Sept 2018

  Human Resources Intern

  · Event Coordination: Played a vital role in the coordination and execution of company team-building activities, such as the Teacher's Day event. Collaborated with cross-functional teams to develop engaging and meaningful activities, designed creative activity content, and efficiently procured necessary items to ensure the event's success.· Newsletter Editing: Contributed to the development of engaging content for the company's internal newsletters, showcasing strong writing and editing skills. · Event Promotion: Promoted company workshops and events through visually appealing and informative posters. · Document Management: Efficiently managed and organized human resources-related documents, ensuring easy access to important information when needed.· Administrative Support: Handled various administrative tasks, including processing financial reimbursements and managing miscellaneous requests. Show less

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  Guangdong Radio and Television

  Jul 2019 - Dec 2019

  Post Production Intern

  · It is the largest radio and television organization in south China.· Editorial Enhancement: Enhanced and polished content through post-editing, subtitling, and creation of visually appealing graphics for popular programs, including "The Ideal Life", "Peacemaker", and "The Voice of Canton 2019" · Project Management: Captained the Guest and Contestant Interview Group to help produce “The Voice of Canton 2019”, taking charge of drafting interview questions and conducting filming

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  Guangzhou International Award for Urban Innovation

  Jun 2020 - Dec 2020

  Social Media Intern

  · Media Activation: Managed and curated Guangzhou Award's official social media accounts (Instagram, Facebook, Twitter), implementing impactful strategies. Introduced the 'In Focus' column on the WeChat official account, driving a remarkable 20% increase in followers. Grew Weibo followers to 100,000 through strategic content and engagement efforts.;· Activities Organization: Assisted in preparing offline activities and the booth of Guangzhou Award for the 28th Guangzhou Fair;· Interview Experience: Contacted professionals and act as an interpreter, such as Emilia Saiz, the Secretary-General of UCLG. Show less

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  Black Box Film Production Co. Ltd., Guangzhou, China

  Mar 2021 - Aug 2021

  Assistant Producer

  · This is an advertising creative and shooting company. It has cooperated with Midea, Liby, Ericsson, Honda and so on.· Creative Contribution: Actively contributed to the ideation and pre-production phases of 5 advertising campaigns, demonstrating creativity in script development and storyboard creation;· Collaborative Innovation: Effectively collaborated with cross-functional teams to synthesize innovative ideas that aligned with client objectives;· Team Coordination: Demonstrated strong organizational and leadership skills by managing schedules, coordinating diverse teams, and effectively liaising with actors and crew members;· Production Oversight: Provided effective oversight of location scouting, set arrangements, and prop coordination, showcasing resourcefulness and adaptability to achieve outstanding results within limited budgets；· Took on the role of producer for a TikTok series advertisement for Ping An Insurance (Group) Company of China, Ltd., successfully executing it within a tight budget by adapting the concept specifically for TikTok platform. Led a team of over 30 professionals across two locations as the life-producer for the Foshan Scheduled Bus advertisement, ensuring seamless coordination and organization Show less

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  TONG

  Aug 2022 - now

  • Content Creation: Crafted and scheduled compelling social media content across diverse platforms, seamlessly aligning with brand strategy and marketing calendars. Played a key role in the development and delivery of brand’s content, translating scientific information for diverse audiences. Notably, orchestrated a remarkable 25% surge in brand visibility, consistently steering a noteworthy 5% monthly growth in overall engagement metrics. • Paid Ad Execution: Demonstrated expertise in executing high-impact paid advertising campaigns, leveraging a data-driven approach to optimise performance. Experience includes continuous A/B testing and ensuring campaigns align with industry best practices. Successfully improved key metrics, including a notable 15% increase in click-through rates and a 25% enhancement in return on ad spend. • Campaigns Execution: Identified and collaborated with suitable influencers and media agencies for brand collaborations, supporting the delivery of campaigns. Successfully executed 10+ marketing campaigns with a focus on fast turnaround times, cumulatively garnering over 2 million reads and 300 thousand engagements. • Email Marketing: Executed email marketing campaigns, optimising content to better align with the preferences of the target audience.• Client Relationship Management: Cultivated and nurtured strong client relationships by consistently engaging in open communication, addressing queries promptly, and proactively anticipating their needs.• Research and Analysis: Conducted market research, performed competitive analysis, and stayed up to date with industry trends and news, providing valuable insights for informed decision-making and driving brand growth, successfully supporting commercial teams in pitches and upselling efforts. Show less · Created and strategized engaging social media content for clients based on brand guidelines and marketing calendar across various social media platforms.· Implemented and managed marketing campaigns and paid media advertisements, ensuring quick turnaround times and maximizing return on investment. Key account followers increased consistently by 5% per month.· Fostered and maintained client relationships, providing regular updates, monthly reports, and coordinating client calls. Supported commercial teams in pitching and upselling efforts.· Conducted market research, performed competitive analysis, and monitored industry news to stay informed and adapt strategies accordingly.· Identified suitable influencers and media agencies for brand collaborations, offering storytelling concepts and reviewing their marketing materials. Successfully executed over 5 influencer campaigns for clients including Heathrow Airport, This Works, JW Anderson, and Pink Lady Apples, surpassing KPIs by at least 150%. Show less

  • Account Executive

    Jul 2023 - now

  • Associate Activation Executive

    Oct 2022 - Jul 2023

  • Account Executive

    Aug 2022 - Oct 2022