Samantha J.

Experience

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  Nike San Francisco

  Sept 2014 - Mar 2017

  Full Time Athlete

  - Created and managed visual playbooks, promotions, and visuals for yammer.com and Twitter that was shared with Nike Corporate teams- Managed the social media platform Twitter for Nike Bay Area stores while utilizing Sprinklr- Lead and facilitated weekly Nike+ services, weekly product launch events, and product clinics- Designed and managed onsite and offsite marketing events with external partners, Nike customers, and Nike Corporate teams- Ran and coordinated in-house and off-site special events with investors and external partners and acting as point of contact- Upkept swag and distribution for internal employees and outside partners- Created and lead training and onboarding processes for all new employees - i.e. creating new decks and training materials, partner with cross-functional teams while identifying goals and objectives- Organized and maintained inventory and stockroom planning while leading the process of accepting and processing all incoming shipments Show less

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  The Balm

  Dec 2016 - Jan 2017

  Marketing Intern

  - Fulfill daily tasks of Operations department- Assist with administrative duties- Track and compile data- Provide admin support to all areas of headquarters- Go to shows and events to brand marketing- Assist the design department

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  Madewell

  Mar 2017 - Jun 2017

  Marketing and Events Manager

  - Facilitated the opening and management of a new store in a new market- Facilitated the growth of the client base by creating in-store events and partnerships- Coordinated and acted as POC for vendors, influencers, small business, and HQ while maintaining relationships with such stakeholders- Identified marketing opportunities with local influencers to leverage existing clients- Created and maintained a marketing and events calendar for the Bay Area stores- Developed event trackers and tracked metrics and delivered event recaps- Managed and lead the highest volume store in the country- Designed and managed onsite and offsite marketing events - managed social media invites for such events on Facebook and Twitter Show less

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  Earnest Inc.

  May 2017 - May 2018

  Client Happiness Representative

  - Implemented and oversaw the process management of the Instant AI messaging platform that communicates with all perspective, pending, and active clients- Managed the project framework creation, pilot, and testing phase then presented ROI to Executives- Collaborated with cross-functional teams to create and implement the project - Designed messaging that was sent to all clients- Worked cross functionally with Marketing, Credit Finance, and Engineering to resolve customer issues- Sourced customer stories and experiences to improve processes- Built strong rapport and relationships with clients and external partners- Manage different stages of client loan cycles and accounts- Trained cross-functional teams on the functions of Instant AI- Track and analyze emails and text messages to see how they impact our processes Show less

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  Uber

  Sept 2018 - Apr 2019

  Enterprise Operations Specialist

  - Streamlined, oversaw, and execute the on boarding process for Enterprise and Strategic Partners across the United States and Canada- Onboard 700+ accounts and generated $4 million in sales- Coordinated and acted as POC with restaurant partners, external stakeholders, and third party vendors to facilitate the onboarding process, i.e. schedule photoshoots, facilitate tablet shipments, send marketing and communication emails- Create and design comms that are sent out to all external partners- Revamped and streamlined new Uber Eats employee onboarding process: Created a new training playbook, deck, and training materials- Identified a lack of retention with restaurant partners: Wrote scripts and performed live webinar trainings with restaurant partners, corporate partners, and external stakeholders Show less

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  Twitter

  Dec 2019 - Jun 2021

  - Manage all logistics and operations to execute all major campaigns and activations for Twitter, Twitter Sports, Twitter TV, Twitter Japan, Twitter UK, and Product- Develop and lead the execution of process for the Twitter Social Team in partnership with internal creative teams, communications, outside agencies, and cross-functional partners- Redefined and drove new processes of sourcing and vetting Tweets and individuals that have been adapted across the Global Consumer Marketing Organization- Host trainings across the entire Global Consumer Marketing organization to cover new processes and act as POC for such processes- Established new processes to roll out Product Education Tweets across the globe – working with global cross-function teams and outside agencies to put promoted Tweets on the platform- Act as POC for social tools such as Sprinklr – created dashboards and pulling weekly and monthly metrics for the main brand handles, onboard new users, set permissions, and lead trainings- Lead and manage communication between 150 global Twitter handle account owners, relaying daily communications, and acting as point of contact- Influence Twitter’s Social Strategy across teams to streamline processes and owning the development of the process, while ideate social strategies, ideas, and campaigns, leading the campaign from start to finish- Execute and support consumer and in-house campaigns from start to finish – leading in process, communication between teams, ensuring deliverables from other teams. Key Campaigns I managed: Super Bowl 2020 Campaign, Black Joy Campaign, Masks Campaign, End of Year Campaign- Manage and execute Twitter product launches such as Fleets and Conversation Controls, from ideation to US and Global execution across main handles and global handles- Identify key moments to activate the Twitter brand across the global cultural calendar to bring relevant content, partnerships, and campaigns to our main handles Show less

  • Social Operations Lead - Global Consumer Marketing

    Jan 2020 - Jun 2021

  • Project Manager - Social Operations

    Dec 2019 - Jan 2020
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  WhatsApp

  Jun 2021 - Sept 2023

  Lead Social Program Manager

  - Manage and lead all strategy and logistics for WhatsApp Social and WhatsApp Business campaigns, activations, sticker packs, and editorial content, making detailed plans to accomplish goals and directing the integration of activities to a monthly Social Calendar- Lead the creation and development of the first WhatsApp and WhatsApp Business Editorial Calendar, while partnering with other XFN teams to create a cohesive calendar with marketing initiatives and campaigns- Ideate and implement the Social Strategy to define the tone, voice, and strategy of the WhatsApp Social and WhatsApp Business Accounts- Lead reporting in collaboration with XFN stakeholders for all Social Insights (owned/earned insights) evergreen & campaign performance reporting across Brand MarketingCreate monthly insights reports that get distributed amongst executive leadership- Facilitate and lead all Product Launches for WhatsApp: Briefing in our agency, managing timelines and go to market dates, while working XFN to ensure the launches are successful- Act as point of contact for all vendor relationships while being responsible for project timelines, briefings, budget allocations, and day-to-day communication- Manage Influencer and Creator Partnerships, while fostering the relationship, being point of contact, and manage day-to-day communication- Partner with a team of creative producers and brand marketers to bring global market activations and campaigns live, while defining timelines, facilitate check-ins, and manage assets, overall budgets, and campaign beats - Manage the WhatsApp Social budget, acting as point of contact to review, recommend, and approve contracts and estimates, while managing the POs and SOWs Show less

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  Meta

  Sept 2023 - now

  Lead Social Production Manager, WhatsApp & Messenger