
Ida M.
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About me
Corporate Director of Revenue - Online Distribution
Education

Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta (STIPRAM)
2007 - 2011Bachelor degree Front office concentration
Experience

The Phoenix Yogyakarta Hotel (Accor Management)
Jan 2009 - Jan 2010Telephone operatorHandling incoming and outgoing calls, set up wake up call, operating telephone billing machine, multi task ( as GRO who is escorting the guest and business center attendant), taking reservation based on "Accor resavision standard"

Gowongan Inn (Smile hotel management)
Jan 2011 - Nov 2011Reception (Pre Opening Team)Handling check in, check out process,posting any additional guest bill,handling any payment, handling complaint, provides great information both hotel product knowledge and attractive city happening to guest and so on

Grand Aston Yogyakarta (Archipelago International Indonesia)
Nov 2011 - May 2013Reservation Agent (Pre opening Team)do a yield management, create room production and forecast reporting, taking reservation, operate b2b online booking, manage OTA reservation and handling case by case happened

Grand Aston Yogyakarta Hotel *****
Jun 2013 - Oct 2014Reservation Supervisor (Pre Opening Team)Monitoring daily reservation created per date, analyze OTA room production and forecast, keep an eye for OTA competitor rate, do yield management and market strategy, analyze forecast and revenue, do marketing segmentation

Grand Zuri Malioboro Yogyakarta Hotel
Oct 2014 - Feb 2015Front Office ManagerResponsible for whole Front office operational section and make it running smoothly, do an analysis for room production and room forecast, lead the team, reporting directly to GM for weekly report and monthly report, responsible for case by case happened at FO section

GoIndonesia.com
Feb 2015 - Oct 2015Product Manager (Yogyakarta and Central Java area)Monitoring parity rate among hotel accountFind out hotel acquisitionarrange strategy to increase production conversionKeep relationship with hotel partner and maintain the hotel account websiteDo OTA Yielding managementKeep an eye for hotel partner content Check availability and rate parityDo evaluation for room production performance, analyze and propose OTA promotionWin best deal for hotel product

Booking.com
Oct 2015 - Aug 2025Country Pricing Expert (commercial excellence expert) for Jakarta Office and Bali Office, be acknowledge with pricing product and as center of information for the team as a problem solving and give answered about pricing narrative question, communicate closely with Pricing product managerCountry Payment Expert : well knowledge various information about payment product, up to date with the current payment information, get knowing the payment issue and understand how to escalate it, give support to Indonesia hotel support department related with any kind of payment matter.Currently is managing Hotels main account in Jakarta and Bandung City areaPreviously managed Kalimantan, Maluku, Papua, West Java and Bandung, Tangerang, Serpong, East JavaAll about marketing strategy and yield management to maximize revenue and growthKnowing the market trend, demand vs supply, the newest update information about traveling demandMaintain pricing for hotel partnerObtain AcquisitionOffering opportunity and possibility for hotel partner to increase conversion, revenue, number of bookingBe able to read market demand and trend, also traveling seasonKeep up the hotel room availability and pricing score on high demand seasonDo business plan and strategy analyzeengagement with hotel partnerKnowing about online booking strategy and yield managementAdvice hotels in digital marketing strategy to improve their performance Show less
Senior Account Manager
Jan 2023 - Aug 2025Hotels Account Manager
Oct 2015 - Dec 2022

Ini Vie Hospitality
Sept 2025 - nowCorporate Director of Revenue - Online Distribution
Licenses & Certifications

Forecasting and Availability Controls in Hotel Revenue Management
Cornell UniversityAug 2024
Honors & Awards
- Awarded to Ida M.BEST GRADUATE STIPRAM YOGYAKARTA Apr 2011
Languages
- enEnglish
- jaJapanese
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