
Arianna S.
Marketing and Communication Assistant

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About me
LATAM Alliance Manager
Education

Royed Training
2022 - 2023Certification in Pharmaceutical Business Development and Licensing Business Development
SAE Institute México
2015 - 2015Diplomado Diseño Gráfico de Infografías
Universidad Nacional Autónoma de México
2023 - 2026Maestría Finanzas
Tecnológico de Monterrey
2019 - 2020Diplomado Mercadotecnia Farmacéutica
Instituto Politécnico Nacional
2010 - 2015Licenciatura Relaciones Comerciales
Experience

Cordón Vital
Oct 2015 - Mar 2017Marketing and Communication AssistantRESPONSIBILITIES- Implemented a 360 Digital Marketing Plan.- Coordinated the participation in National Expos and Congresses.ACHIEVEMENTS- Led the digital transformation through inbound marketing strategies.- Special assignment as community manager.

Esteripharma
Apr 2017 - Sept 2018Product Marketing AssociateRESPONSIBILITIES- Led creative MKT campaigns for Animal Health Business Unit.- Trained sales force on MKT strategy and promotional grid.- Collaborated in holistic plan for launching new brands.ACHIEVEMENTS- Created the Annual Digital Marketing Plan for VeteriBac® and SoluVet®.- Managed and maximized the A&P Budget.

MSD
Oct 2018 - Jan 2021Marketing/Alliance AssociateRESPONSIBILITIES- Analyzed market and brand's performance in order to establish sales forecast.- Defined samples strategy along with Alliance Manager.- Contributed in S&OP processes and tracked KPI's (fill rate, IQV, MOQ, DOI).- Managed A&P Budget for established brands.- Coordinated medical education events.ACHIEVEMENTS- Led the ground-breaking Teledetailing Project for Arcoxia®.- Special assignment as Alliance Management Associate to experience the roleand complete my profile in terms of business knowledge, negotiation andleadership.- Developed and implemented invoicing process for partners.- Coordinated effectively multi-disciplinary teams involved in the invoicingprocess for Third Parties (licensed brands), achieving sales goals. Show less

Organon
Feb 2021 - Aug 2021Marketing/Alliance AssociateACHIEVEMENTS:- Coordinated the expiration of partnerships during the MSD spinoff.

BD
Sept 2021 - Apr 2022LATAM Marketing SpecialistRESPONSIBILITIES- Developed and implemented regional marketing plan. - Planned, organized and managed marketing campaigns and projects with important focus on omnichannel strategies. ACHIEVEMENTS- Led B2B sales segment in order to achieve healthy Gross Profit. - Implemented A&P budget process for LATAM.

Luye Pharma USA Ltd.
Apr 2022 - nowLATAM Alliance ManagerRESPONSIBILITIES- Full third parties commercial relations management across LATAM.- Distribution and promotion negotiation with possible partners.- Commercial plans development to achieve goals. ACHIEVEMENTS- Project management to include brands in third parties portafolios. - Special assignment as LATAM Business Development Manager.
Licenses & Certifications
- View certificate

Mercadotecnia Farmacéutica
Tecnológico de MonterreySept 2020 
B2 FCE
Cambridge University Press & AssessmentJan 2023
Licenciatura en Relaciones Comerciales
Instituto Politécnico NacionalJun 2017
B1 Portugués
Casa do Brasil en MéxicoOct 2022
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