Experience

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  Memco (miraj electrical and mechanical company private limited

  May 2009 - Jun 2010

  Marketing executive

  1. Coordinated office services, record-keeping, and budget preparation for Marketing activities.2. Attended meetings with the Marketing Manager, transcribed minutes, and maintained records.3. Actively participated in sales presentations, client negotiations, and market surveys.4. Managed sales accounts, billing cycles, and client accounts.5. Generated innovative marketing strategies and proposed client incentives.6. Reported directly to the Marketing Director.

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  Future group india

  Jun 2011 - Jul 2011

  Internship

  1. Conducted market research on UHT Milk in modern trade stores.2. Executed on-site market research, collecting over 500 customer surveys to secure a first-mover advantage in UHT Milk promotion.3. Focused on obtaining customer insights for UHT Milk.4. Recommended measures to enhance sales by understanding consumer behavior at Food Bazaar in Mumbai.5. Identified opportunities to increase monthly sales by Rs. 2.25 crores.6. Emphasized the potential for market growth and strategic positioning in the UHT Milk segment. Show less

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  Ditech process solutions

  Aug 2012 - Jul 2014

  Business development executive

  1. DiTech Process Solutions launched Studyebuddy, an educational eBook store.2. Part of the portal launch team, reporting to the Vice President.3. Created high-quality sales data for lead generation and maximizing opportunities.4. Scheduled appointments with top-level management.5. Acquired book rights, converted them into e-books, and sold packages to institutions.6. Established partnerships with over 25 global publishers and introduced e-library services to leading institutes in Mumbai. Show less

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  Indiahomes.com

  Nov 2014 - May 2015

  Residential property specialist

  1. Devise email advertising strategies targeting High Net-Worth Individuals (HNIs) for real estate residential properties.2. Implement lead generation strategies, actively sourcing opportunities to surpass targets.3. Cultivate developer partnerships, staying informed on market intelligence and industry insights to 4. ensure effective advertising strategies.4. Provide advice and services for acquiring the best luxury apartments in Mumbai.5. Real Estate property adviser specializing in new homes, affiliated with top developers like Lodha, Rustomjee, Oberoi, and more.6. Offer residential property buying services to NRIs and PIOs. Show less

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  Komli media

  May 2015 - Apr 2016

  Account manager

  1. Serve as the central point of contact for Sales, Clients/Agencies, Ad Delivery, Operations, and Finance teams for invoicing.2. Directly handle client and agency servicing, focusing on business growth and account retention.3. Negotiate rates and release orders for campaigns, ensuring all requirements for campaign launch are met.4. Proficient in setting up campaigns on platforms like CAKE and ADTECH, with technical knowledge of Hasoffers and AppNexus.5. Manage ROI and Audience campaigns for major brands and agencies across various pricing models.6. Analyze Google Analytics and internal platform reports, optimizing campaigns; delivered 250+ campaigns for over 50 businesses in India. Show less

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  Fork media group

  Apr 2016 - now

  1. Develop and execute comprehensive media plans to meet the brands objective and scale revenue. 2. Lead media buying team to secure cost-effective and impactful placements across various channels.3. Oversee end-to-end campaign management, ensuring seamless execution and performance tracking.4. Identify and capitalize on revenue streams within the realm of performance marketing.5. Take charge for maximal profit, constantly seeking ways to enhance ROI and minimize costs.6. Drive global business expansion by developing and implementing marketing strategies tailored to diverse markets - India, UAE, Singapore, Indonesia, Malaysia and Thailand. Show less 1. Deliver digital ad campaigns, managing diverse formats across desktop, mobile, and tablet.2. Handle client servicing, business development, and ensure campaign performance and account retention.3. Manage network display banners, mailers, videos, native ads, push notifications, SMS, IVR, and more.4. Plan and execute campaigns, making decisions on traffic sources, publishers, rates, and profit & loss.5. Resolve issues ranging from campaign and technical aspects to finance, payments, and creative challenges.6. Collaborate with cross-functional teams, creating reports, providing insights, and ensuring legal compliance. Show less

  • Global Head of Performance & Special Projects

    Apr 2016 - now

  • Manager Client Servicing

    Apr 2016 - Jan 2020
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  Girnarsoft

  Jan 2020 - Feb 2021

  Account manager

  1. Handle media sales for West India, fostering growth with key clients.2. Develop partnerships with agencies and clients, leveraging CarDekho, ZigWheels, PowerDrift, and more.3. Collaborate across Operations, Marketing, and Product teams to drive revenue and overall growth.4. Actively manage opportunities pipeline and monitor revenue performance and live campaigns.5. Provide expertise and support in performance marketing and affiliate channels.6. Drive strategic collaborations to enhance solutions offered through various platforms like Gaadi.com, TyreDekho, BatteryDekho, and TrucksDekho. Show less