Experience

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  Adams telephone co-operative

  Oct 2001 - Apr 2005

  Creative marketing coordinator, research analyst

  Coordinated corporate marketing department for five divisions Reduced department costs by developing in-house marketing and promotional materials and coordinated outsourced projects for all five divisionsCreated new branding strategy for cellular division, which included logo design, branding philosophy, marketing collateral pieces, point-of-purchase, and websiteImplemented an aggressive 4th quarter creative marketing strategy for cellular division, which resulted in a 30% increase in new subscribers over a six-month periodCoordinated media advertising with external agencyCoordinated all PR/marketing functions for fundraising campaign which raised $10,000 for the Red Cross 9/11 Emergency Fund Show less

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  Quincy medical group

  Apr 2005 - Jun 2006

  (layoff due to insufficient federal funding)Responsible for training and developing operational support staff throughout nine departmentsPrepared training programs, including outline, text, handouts, interactive exercises, and monitoring and evaluation tools to measure programs’ effectivenessTraining effectiveness scored 4.5 out of 5 in post-training peer evaluationsProvided Microsoft Outlook training to clinic nurses, resulting in a 25% increase in e-mail knowledgeCreated e-mail organization training program for doctors and staff, which significantly increased space on clinic e-mail serversCoordinated monthly speaker series program Show less Reduced department costs by developing in-house clinic marketing and promotional materials and coordinated outsourced projectsDeveloped strategy to market new services to independent providers within a 75-mile radius of QuincyResearched, designed, and rolled out new internal newsletterStreamlined doctor-to-patient communication tools, such as forms and instructional handoutsCoordinated a one-day mini-health fairDesigned PowerPoint designs for doctors’ speaking arrangements Show less

  • Operations Trainer (Training & Development/HR)

    Aug 2005 - Jun 2006

  • Business Development Assistant

    Apr 2005 - Aug 2005
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  Quincy mall-cullinan properties, llc

  Aug 2006 - Feb 2009

  Marketing director

  (layoff due to economy and corporate restructure)Created, implemented, and managed public relations and community relations campaigns establishing Quincy Mall as a community centerPositioned Quincy Mall as a resource tool for local media regarding retails trends and business climate Developed new branding strategy which included logo design, branding philosophy, marketing collateral pieces, visual merchandising, website, and e-based communicationsIncreased mall traffic by 10% over two-year period (August 06 – August 08) through strategic branding initiatives, programs, community partnerships, and refreshed eventsEstablished business partnerships and sponsorships, including kids’ play area and in-mall adsRevived mall’s community presence through community-based activities and eventsNegotiated and managed media placement with outside agencyManaged guest service center staff Show less

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  Quincy university

  May 2009 - Sept 2011

  Director of communications

  Direct marketing communication plans for small, Catholic, liberal arts university that support the mission and values of the institution through media and community relations, advertising, and brandingConceptualize and develop in-house creative marketing materials: academic publications, university magazine, direct mail pieces, brochures, posters, electronic mediaNegotiated and managed media buys with local and regional advertisersProvide final approval for alumni magazine; played a key role alongside volunteer editor in re-branding alumni newsletter to a 25,000-circulation magazine Drafted framework and design for redeveloped website; utilized Joomla 1.6 for content management systemIncreased press release production by 25% over two-year period targeting students' hometown mediaDirected strategic communications on multiple crisis management issues Organized press conferences for major university news and guest visits, notably Illinois Governor Pat Quinn and Sen. Dick Durbin, D-Ill.Initiated use of a university-wide brand identity manual with focus on approved color and logo usageServed as co-chair of the 150th Anniversary Committee; coordinated commemorative activities and promotional materials that included a dedication ceremony, a 30-foot timeline display and history book Show less

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  United way of rock river valley

  Sept 2011 - Jul 2019

  Communication and marketing director

  Champion of community-wide change. Direct communication and marketing projects for nonprofit organization that focuses on improving the health, education and financial stability of children and families through a collective impact model. Position organization among the local media as subject matter expert in multiple social issues. Highlights:- Increased engagement on existing Facebook channel by 650% over four-year period- Achieved a 11% retention rate on lapsed donors during 2015 year through segmented mailing- Increased donor awareness of United Way's impact work by 15% over a four-year period, and reported a 90% brand recognition rate- Led redevelopment of website, including mobile version, focusing on cleaner look and impact content; achieved year-over-year increases in page views by 33% and sessions by 73% Scope of work:- Philanthropic Marketing- Messaging- Layout & Design - Media Relations- Social Media and Digital Marketing- Photography- And all other tasks deemed necessary to run a successful nonprofit Show less

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  Boy scouts of america

  Jan 2017 - now

  Blackhawk Area Council, Wanchangi District - Pack 391, Troop 1, Crew 10Positions:Assistant ScoutmasterCrew Associate AdvisorWanchanagi District TrainerTroop Committee MemberPack Committee ChairWood Badge: C7-660-17 Troop Guide;; C7-660-19 ScribeNational Youth Leadership Training: Assistant Admin (June 2017); Assistant Scoutmaster Admin (June 2018); Assistant Scoutmaster Program (July 2019) - Guide a patrol comprised of adult leaders through the stages of team development and apply appropriate leadership styles.- Prepare and present on leadership skills including Listening to Learn, Communication, and Managing Conflict.- Monitor the progress and assist members of the patrol members through the creation of 5 key project goals (Wood Badge Ticket)

  • Volunteer

    Aug 2011 - now

  • Assistant Course Director (Troop Guide) - Wood Badge C7-660-17 Advanced Leadership Training

    Jan 2017 - Oct 2017
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  Blackhawk area council, boy scouts of america

  Jul 2019 - Jun 2022

  District executive

  Provides direct service to Scouting operations in Wanchanagi District (Boone and Winnebago counties in Northern Illinois), which serves over 700 youth in Cub Scouts, Scouts BSA, Venturing Crew, Sea Scouts, and Exploring programs.Responsible for the achievement of district objectives and goals in fundraising, membership and volunteer recruitment, program support, training and development of over 400 adult volunteers, special events, and sales and marketing.Provides professional coaching to the chairman and commissioner of the district committee and commissioner staff to fulfill their functions and facilitate the optimum collaboration between the district and the board.Support civic, educational, fraternal, religious, and other community-based organizations in their service goals through Scouting youth and adult volunteers. Show less

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  Blackhawk area council boy scouts of america

  Jun 2022 - now

  Council program director