Lucille Jugé

Lucille jugé

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location of Lucille JugéParis et périphérie
Followers of Lucille Jugé972 followers
  • Timeline

  • About me

    Consultant chez Oresys

  • Education

    • Lycée saint exupery

      2010 - 2012
      Classes préparatoires ecs
    • Lycée paul cézanne

      2009 - 2010
      Classes préparatoires mpsi
    • Lycée international georges duby

      2006 - 2009
      Baccalauréat scientifique
    • Edhec business school

      2012 - 2016
      Double degree: master in business management & msc in marketing management major entertainment & services

      Ranked 4th Business School in France & 18th Master in Management Worldwide (2015 Financial Times ranking) - EQUIS, AACSB and AMBA accreditationsMaster Thesis: Movie Industry: the influence of licensed products on brand attachment.

  • Experience

    • L'agora - tribune étudiante de l'edhec

      Oct 2012 - Jan 2014
      Vice president & head of visual communication department

      L'Agora is the first French student forum.Organisation of conferences with political, cultural, media and economic actors, http://www.lagora-edhec.com/

    • The lego group

      Jan 2014 - Jan 2014
      Brand manager assistant

      Intern - Involvement in the French marketing strategy related to boys and licensed lines- Operational development: TV Commercial dubbing, digital campaigns, print ads, creative brief, in connection with creative agencies and event agencies. In‐store marketing development, direct‐to-consumer marketing support, - Partnership development: magazines, newspapers and TV Channels broadcasting LEGO content- Competitive analysis (competitor monitoring and market analysis)- Sales analysis – NPD Panels (distributors and consumers) - Brand management: brand catalogue, Club Magazine, LEGO.fr, social media (Facebook, Youtube) Voir moins

    • Canal+ group

      Jan 2015 - Jan 2015
      Market research analyst

      Intern- Support to the Canalsat departments in the evaluation of their strategies and projects regarding the channels- Qualitative and quantitative marketing research (new concept tests, ads,..)- Assist marketing, operations, with several market research projects. Understand business needs, analyze data- Real time monitoring (Group e-reputation and alerts from social media) - Coordination of transversal projects further to the implementation of a new social software platform: understanding of business needs, implementation follow-up for the different departments including training programs and workshops, intermediary between partner and teams (dysfunctions, improvement needs) Voir moins

    • Mediametrie

      Sept 2016 - Jan 2017
      Research analyst

      • Sep. – Dec. 2016 : Intern – Movie Market • Jan. – Aug. 2017 : research analyst

    • Oresys

      Oct 2017 - now
      Consultant

      Oresys is an independent consultancy firm (management, organization and information systems).

  • Licenses & Certifications

    • Gmat

      Graduate management admission council™ (gmac™)
      Jan 2015
    • Yellow belt lean

      Xl groupe
      Jan 2021
  • Volunteer Experience

    • Volunteer

      Issued by AIME - Association Internationale de Mobilisation pour l'Égalité on Jan 2016
      AIME - Association Internationale de Mobilisation pour l'ÉgalitéAssociated with Lucille Jugé