Experience

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  Ajune llc

  Oct 2007 - Jan 2010

  Sales/customer service

  The role helped me gain more experience within marketing promotion by participating in the development of product knowledge through the use of presentations and effective communication. Duties included the promotion of the spa products and services by, meeting clients, compiling and sending promotional kits to target client and to coordinate activities for event planning, like product launches or new spa services promotion.

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  Soho grand hotel

  Dec 2010 - May 2012

  Client services

  The role at Soho Grand Hotel allowed me to learn about the operations within a hotel. My main role was to develop and maintain client relationships with high priority guests, book reservations and promote hotel’s services through in-house sales calls and tours. I gained proficiency in event planning that included coordination of meetings and assembling presentations with supporting materials about the hotel’s services (promotional kits, Power Point presentations). I also had the opportunity to participate in the execution of events that hotel organized during Fashion Week, such as catwalk events.Other duties included general office activities such as posting and processing charges, creating the guest profile log, data entry of client details into our processing system for billing and service requests. Show less

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  Tbg digital

  Jan 2014 - Jun 2014

  Social media analyst

  Managed paid media mobile app install, engagement and re-targeting campaigns on Facebook, Twitter, RevMob and Media Math ad platforms for Fortune 500 companies with a focus on insights into the performance, targeting and segmentation for effective optimization.*Managed account budgets within range of $500 – $5K to leverage clients’ objectives on the lowest CPI and CPC for a range of clients in online gaming, finance, retail and travel industries. Generated conversions for mobile app install campaigns for online games up to 5% net value of campaign budget, increased conversions and brand awareness to engagement campaigns.*Performed social media research on segmentation and targeting via tools (e.g. Social Bakers, Topsy), designed and presented campaigns proposal to clients.*Collected data from different sources (e.g. Facebook Insights, Media Math) and manipulated large data set in Excel (e.g. pivot tables, V Lookups, IF functions).*Delivered data analysis reports on key performance indicators showing immediate increase in US and European markets through improved SEO in social media reach, interaction rate and engagement rate. This resulted in developing new strategies of targeting in new markets like Asia and Middle East by setting up A/B test conversions Show less

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  Fullbeauty brands

  Jan 2015 - Apr 2015

  Online marketing analyst

  Managed the operational aspect of direct response email marketing and paid search campaigns including campaign setup, customer segmentation, deployment using Adobe Neolane platform and web analytics.*Managed e-mail marketing campaigns scheduling content email with Adobe Neolane publishing tool. Managed landing pages to support e-mail and amended email text assets using HTML template. *Participated in content and email marketing brainstorming sessions and presented new campaigns proposals. Ran A/B and multivariate tests to optimize performance and provided result reports on test performance.*Collected data from different sources (e.g. SAS, Omniture and Tableau) and collated large data set into Excel template. Manipulated data with Excel functions (e.g. pivot tables, V Lookups, IF functions). Analysed and reported cross -platform metrics (e.g. engagement rate, open rate, click rate, revenue) across various online campaigns and website performance to improve customer experiences. *Managed paid media campaign through Amazon Sponsored Ads platform for all brands including Brylane Home, Jessica London, Roamans, Woman Within, King Size. Optimized ad performance to lowest Effective Revenue Share (ERS) metric and maintained the ERS up to 10%. *Assisted with the weekly/ adhoc reporting and invoice process across marketing programs (e.g. Affiliate, Display, SEO, Comparison Shopping Engines, Google PLA). Updated monthly budgets and participated in designing monthly budget projections in Excel. Show less

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  Transfergo

  May 2015 - Jun 2015

  Online marketing consultant

  I collaborated with the marketing team to promote the TransferGo service by reaching online Romanian communities. I participated in content marketing by writing articles that were published in Romanian press:Ziarul Evenimentul ~ http://bit.ly/1IwCbD0Realitatea.net ~ http://bit.ly/1HT8ThiRomani-online.co.uk ~ http://bit.ly/1I7nsEiVisit TransferGo for fast and cheap money transfers: https://www.transfergo.com/‎

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  Latimer

  Jan 2016 - Mar 2016

  Creative talent (freelance)

  Participate in the Playground, a project run by Latimer Group, working on behalf of BBC Three.

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  Experian

  May 2016 - Jun 2017

  Account executive, digital marketing and media services

  Assist the Account Manager to identify growth opportunity through regular updates and insights on paid social campaigns’ performance .Execute, optimise and compile reports on the performance delivery of social media and display advertising campaigns towards clients’ objectives.Collect and interpret data on campaign trends.

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  Phd

  Jun 2017 - Oct 2021

  Senior media planner

  • Develop search and social media plans for Fortune 500 clients in the automotive, retail industries and banking industries from brief sign off to campaign implementation and post-campaign analysis reports and ensure that all plans deliver against brand strategy, KPI goals and budget allocation. • Develop internal and external relationships to support the account steakholders with strategic marketing solutions; improve digital campaigns performance through frequent optimizations.• Create and manage audience database and campaign benchmark data. Support Account Manager with billing and budget reconciliation.• Support on training and development of junior team members. Show less

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  Warner bros. discovery

  Nov 2021 - now

  Digital media strategist, global subscriber acquisition

  • Lead digital marketing strategies on full funnel paid and owned and operated media campaigns for Discovery+ and HBO Max streaming services in EMEA. Improve digital performance through ad-hoc reports and recommendations towards conversions optimizations across multiple channels (Programmatic, Search, Social, CTV). Develop test and learn plans.• Build and maintain the relations and the communications with key stakeholders (regional marketing, creative and ad operations teams) across EMEA. Lead and handle the finance administration by raising and reconciling purchase requests and monthly accruals.• Culture + Events Team Representative – participate in building team culture throughout EMEA Streaming Services via social events and initiatives. Show less