Experience

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  德莎胶带

  Jun 2013 - Feb 2016

   Responsible for development of new applications & products, middle/long term spec-in work in key OEM side Developed 5 new applications and 3 new products, generated 20 customer projects with 4 million sales from regular orders, 30+ projects in progress predicted to have 80 million sales potential, successes reported in company magazine To develop new applications/products, conducted 7 comprehensive market studies, including market potential and key accounts analysis, competitors analysis, target accounts’ contacts/sales channels digging, technical requirements and target prices analysis, application testing standards co-created with R&D and customized solutions for customers Offered 5 solution package trainings to sales team，including 8 sales colleagues and 14 distributors. Show less  Responsible for sales and business maintenance of Flexo Printing and Packaging businesses in East China  For flexo printing, realized 12 million sales (45% of the whole Flexo Team), explored 17 potential customers, a 7% sales growth in 2013, managed 4 main distributors, including annual sales target setting and regular business review For packaging industry, worked as project leader to develop 1 tape application, developed 59 potential customers for electronic devices packaging, such as R.R.D., TP-Link, Samsung etc. Show less

  • Market Development Engineer

    Mar 2014 - Feb 2016

  • Management Trainee/Assistant Sales Engineer

    Jun 2013 - Mar 2014
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  尼尔森

  Feb 2016 - Jun 2018

   Responsible for data analysis and macro consumer and market trend insights in FMCG food industry; provided over 10 times insight supports for leadership meetings with famous clients in FMCG beverage and impulse food industry, financial investment industry and appliance industry Responsible for nielsen China Consumer Confidence Index (CCI) report during 2016Q4 (focused on post 80’s) and 2017Q2 (focused on consumption premization); supported press conference with journalists’ questions Published 16 Master Reports and Industry Blue Papers targeted on FMCG macro consumer and market trend by leveraging cross-practice data within nielsen; all Master Report were used as BU internal training materials and the Blue Paper brought more than CNY 600K revenue to BU Prepared 7 public keynote speeches, e.g. industry forums, exhibitions and CEO round table meetings presented by nielsen VP and above leaders. Show less

  • Associate Manager

    Jul 2017 - Jun 2018

  • Senior Analyst

    Feb 2016 - Jun 2017
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  联合利华

  Jun 2018 - Aug 2019

  Assistant data & digital development manager

  · Capabilities & Tools: Work with internal IT team, 3rd-party ISV and various data teams from JD.com to design and optimize data tracking & analysis solutions to meet e-commerce demands including market analysis, category management, consumer research, consumer-to-business innovation etc.· Analyzing: As digital project leader to review & generate insights from innovative digital campaigns and solutions, cooperated with Ali & JD.com to accumulate consumer insights and digital marketing know-how to grow EC business· Business Partner: Lead data partnership programs with JD.com and develop & manage data tools/solutions to realize business needs in different scenarios for various teams.· Courses and certification processes design: Responsible for design training courses of related data solutions/tools to e-commerce sales, traffic, branding and CMI teams. Show less

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  艾克森美孚石油公司

  Aug 2019 - now

  Report to global lead, and lead a small team in North AP. Responsible for data analytics for sales management such as pricing, margin, distributor management in B2B lubs business, and also for consumer data anlysis and digital/EC campaign optimization with insights from data from eCom platforms/WeChat and 1st party CDP in North AP B2C market.

  • Global Digital Transformation Advisor

    Aug 2022 - now

  • North AP Analytics Manager

    May 2021 - Nov 2022

  • Analytics Advisor

    Aug 2019 - May 2021