Kateryna Russu

Experience

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  Creatio

  May 2006 - Sept 2008

  Customer Service Support Manager

  - Advising clients on basic technical functionality of CRM-system- Development of ready-made no-code solutions at the request of CRM-system customers;- Taking part in the development Service Desk management module for CRM-system- Conducting training for new employees of the company- Providing prompt responses to CRM system users regarding functionality and tools

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  Creatio

  Sept 2009 - Oct 2011

  Functional Analyst Team Lead

  - Managed developers team (5 developers) through full project life cycle, from initiation through implementation; including user-needs understanding, Story Mapping to develop product roadmap, defining scope, User Stories development, UX design, troubleshooting and support;- Worked as a main point of contact for customers’ needs and requirements from project/product concept stage till transition to maintenance;- Developed user-stories, organized review and approval process;- Maintained and distributed updates to key documents for developers, QA, change management and end users, including business and technical requirements and training guides;- Compiled a training program for new employees of the company, and also conducted professional training on CRM tools systems for clients' employees (groups of 15 to 100 employees). Compiled a testing system for evaluating learning outcomes;- Was responsible for building long-term relationship with customers and drive cross-sell and up-sell revenue from tiered service offerings, extended product usage and project engagements. Show less

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  Creatio

  Feb 2012 - Apr 2014

  Strategic Analyst and Researcher

  Combination with maternity leave: - Researched insider information on the development of new tools that are being developed and are planned to be implemented the main developers CRM system industry (Salesforce CRM, Microsoft Dynamics CRM, Zoho CRM). - Researched and tested new developments of CRM competitors systems in business and customer management modules- Created a weekly analytics report for the head of the development department andhead of marketing

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  Amazon Dropshipping Project

  Jan 2016 - Jan 2019

  Chief Executive Officer

  Created a network of 5 own stores on Amazon.com with a secure login system via vds-servers(work strategy - Dropshipping). Categories - Home and Kitchen, Garden, Pet Supplies, Art and Craft. 2016-2017: all tasks were performed personally, thoroughly understood the marketplace, all rules, processes, analytical tools, advertising, etc. SKU quantity: up to 500 2017-2018: first team was created and all tasks were delegated successfully. Team consisted of Amazon Administrators and Researchers. SKU quantity: up to 3000. Show less

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  HRLinkup

  Jan 2018 - now

  Chief Executive Officer

  - Developed a system of effective recruitment through more than 75 types of E-commerce positions, implemented CRM-system, automated the search and selection process. I'm giving it now preference forUkrainians, but I work with other countries (depending on business tasks).- Developed an own system of conducting interviews according to the strategy of meta-programs, based onown experience and practical understanding tasks and processes of the field of E-commerce- Developed its own survey system for testing soft/hard-skills of candidates for all E-commerce positions which allow to find highly qualified candidates- Developed a training program for workers without experience jobs at Amazon in the following specialties: Amazon Researcher, Amazon Account-Administrator, Amazon SRM (Supplier Relationship manager). I regularly train remote employees groups of 8-12 candidates and hand over to E-commerce owners--business of individual trained employees (or ready trained team), who are immediately ready to start work.- Developed a system of onboarding and adaptation of E-commerce employees for office and remote work format- Developed and implemented a motivation system for 23 teams (size from 5 to 45 employees). Developed OKR and KPIs system. Providing professional consulting with developing of motivational system, bonuses.- I provide professional consulting on issues of strategic development E-commerce project and team (who exactly and when exactly needed enter into the team), structural construction of the team for onemarketplace/multiple marketplaces/multiple localizations, consulting owners on team/talent retention and building relations and corporate culture, intangible motivation in conditions of remote work, etc.- Successfully closed more than 1,500 vacancies for entrepreneurs marketplaces of the USA and Europe (all localizations of the marketplace Amazon, Ebay, Etsy, Walmart, Bonanza, Zalando, Allegro, Aliexpress,Alibaba, Taobao, etc.). Show less

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  Amazon Private Label Project

  Apr 2019 - Jan 2021

  Chief Executive Officer

  Developing a Ukrainian brand of wood products to the Amazon and Etsy markets: - Determination of the launch strategy according to the analysis of the niche and competition on the Amazon marketplace;- Preparation of a business plan for a full product launch;- Analysis of competitors' listings on the basis of which the technical specifications for designers and copywriters will be formed;- Attract feedback (buyouts, chatbot, Vine)- Preparation of technical specifications and control of the work of photographers, designers, video makers, copywriters;- Collaborative work with the designer in the development of Storefront, A+ and materials for Amazon Posts;- Preparation of advertising companies (PRC) in cooperation with the advertising manager, launch and control of CTR, CPC, AСoS, Negative Keywords;- Setting up Promotion, Coupon, Deals and working with hypotheses, A-B testing;- Control of logistics processes, negotiations with forwarders, creation of labs, coordination of prep stock;- Analysis of key profitability indicators (TACoS, NET, conversions), control of keyword positions, work with Amazon reports;- Tracking of negative Review and Feedback - removal if possible, control of Account Health, IPI, conversions;- Control of warehouse stocks, timely placement of orders for production, control of deadlines and order fulfillment, optimization of IPI metrics;- Solving technical issues through support, creating high-quality customer service. Show less

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  Amazon Wholesale Project

  Jan 2020 - now

  Chief Executive Officer

  Management of Amazon Wholesale Project in Household Supplies and Grocery categories. Suppliers - China and USA.

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  Smart Ink

  Feb 2023 - now

  Human Resources Director