Uche Marcellinus

Freelance Direct Response Copywriter

1000 followers

Nigeria

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Timeline
About me
eCommerce Email Marketer & Klaviyo Specialist
Education
- Become Ridiculously Good With Klaviyo Course - Robert Allen
  2022 - 2022
  This $400 course was expert-level training for me on crafting email marketing strategies, building responsive, eye-catching email designs that convert, developing content calendars, list segmentation for profit, personalization & customer retention, performance analysis and optimization.
- Klaviyo Academy
  2021 - 2021
  Thanks to this academic platform provided by Klaviyo, I gained a pro-level expertise on:- How to use Klaviyo- Setting up email automations- Email deliverability, SMS marketing- Form optimizations- List management and more.
- Kickass Copywriting Secrets of a Marketing Rebel
  2020 - 2020
  My email marketing skills are a mix of eCommerce copywriting, market psychology and direct response copywriting. And I have this course by John Carlton to thank for the latter. In it, I learnt a ton the art of attention grabbing copy, uncovering unique marketing angles, and writing persuasive copy for all kinds of market.
- University of Port Harcourt
  2014 - 2018
  Bachelor of Science - BS Microbiology, General Second Class - Upper Division
  Activities and Societies: Member of Nigerian Association of Microbiology Students Dissertation titled Microbiological Characteristics of a section of the New Calabar River.
Experience
- Fiverr
  May 2018 - Jan 2020
  Freelance Direct Response Copywriter
  - Help increases revenue and profit for businesses through market research and high conversion copy. - Consult and develop strategies for online marketing campaigns.
- Omicron Waste Environmental Ltd
  Apr 2019 - Jan 2020
  Marketer and Strategist
  - Headed a team of four members marketing the waste management program.- Developed marketing strategies used in campaigns for new markets. - Proactively highlighted opportunities for improvement of marketing strategies. - Maintained healthy customer relationship with clients subscribed to the waste management service.
- Upwork
  Sept 2019 - Feb 2024
  Email Marketing Specialist
  As a freelancer on Upwork, I helped brands manage their email programs — building out email automations, crafting campaigns and optimizing pre & post-purchase experiences.The goal was to attract and retain new customers, make more sales and drive higher MRR through email & SMS marketing.I'm lucky enough to work with dozens of businesses and the experience gained on automation setup, list management and marketing strategy helps me deliver better results for newer clients.
- Capital Evolution, LLC
  Apr 2020 - Feb 2021
  Direct Response Copywriter
  Capital Evolution teaches how to build simple and powerful automated trading systems and on occasion, offers ready-to-use trading systems. So I help create promotional campaigns (in the form of sales emails and sales pages) offering services and these trading systems to our market.
- Innovate Retail
  Jun 2022 - Oct 2022
  Email Marketing Manager
  At this agency, my responsibilities were:- building out and optimizing email automations- market research to dig up email topics- developing monthly marketing strategy- creating monthly content calendars- writing email assets- collaborating with design team to fuse copy with design- creating and sending campaigns inside Klaviyo- compiling performance reports and analyzing for improvements.
- Everboost
  Mar 2024 - Aug 2024
  Marketing Strategist
Licenses & Certifications
- Email Marketing
  EMarketing Institute
  Feb 2019
- Klaviyo product certificate
  Klaviyo
  Feb 2022
  View certificate
- Content Marketing
  EMarketing Institute
  Feb 2019
- SMS Strategy Certificate
  Klaviyo
  Jan 2023
  View certificate
- Deliverability Certified
  Klaviyo
  Mar 2022
  View certificate