Harshal Bhusare

Experience

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  Swiggy

  Mar 2019 - Mar 2019

  FSSAI Verification Intern

  At Swiggy, I was responsible for overseeing the approval of FSSAI licenses for 600-700 restaurants, ensuring regulatory compliance and efficient coordination with the data management team.

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  Timios - Firmroots Private Limited

  Aug 2019 - Aug 2019

  Market Research Intern

  ▪ Performed on-field Market Research, Sales volume forecasting by both Quantitative and Qualitative methods, Primary and secondary market research, and generating reports for the same. ▪ Worked on Shelf share, shelf visibility, Store optimization, Assortment, Higher return on investment▪ Field Survey:Area Demographics, Area Geographic, Shelf Share, Product availability, In-store assortment, Shelf availability & Visibility, local demand, store optimization, Footfalls, Stock Rotation (Mfg. & Expiry Date), Competitor’s shelf size and positioning, Promotional Activities, Show less

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  Sankalpsoft

  May 2020 - Jun 2020

  Research Analyst

  ▪ Created business opportunities by studying and identifying potential markets and derived insights by collecting and analyzing data▪ Collected & analyzed data, market trends and create business opportunities through Secondary Research.▪ I analyzed around 300 businesses' websites & their Social media accounts and collect data that help the company generate leads by providing them suggestions about the status of the work done by that particular organization.

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  Edggi

  May 2020 - Jul 2020

  Digital Marketing Intern

  ▪ Increased Social Media reach by 48% through creating & Implementing Social media Strategy on Instagram, LinkedIn, Twitter, etc▪ Increased Target Audience, Brand Awareness by 42% over the 2-months period through developing a highly targeted Social Media Plan▪ Prepared 3 years marketing plan, Strategy for Social Media & Improved ranking in organic search result by implementing SEO work▪ Created & Ran Campaign on Instagram to increase Brand Awareness by 20% through (21,228 impressions) & maintain various Social Media Handles Show less

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  Metvy

  Jun 2020 - Jun 2020

  Brand Management Intern

  ▪ Best performer for generating reports on brand positioning, market research, and strategy, user retention & business development▪ Generate reports on competitor analysis, brand positioning, market research & strategy, user retention & business development strategy.

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  Playback

  Jul 2020 - Aug 2020

  Business Development Intern

  Helped to substitute human touch with much interactive experience and sell the product and services which company offers.

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  Playback.ai

  Aug 2020 - Sept 2020

  Business Development Intern

  At Playback.ai, I identified market needs in the furniture industry and successfully secured four significant clients, including Pepperfry and Urban Ladder, through targeted B2B sales efforts.

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  Budgett

  Aug 2020 - Nov 2020

  E-commerce vertical Head

  Developed a SEO friendly E-commerce website having 80% FMCG products and implemented different marketing strategiesAs the E-commerce Vertical Head at Budgett, I designed and implemented an SEO-friendly e-commerce website, integrating 80% of FMCG products and achieving a 25% increase in online sales.

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  NielsenIQ

  May 2021 - now

  In my present capacity, I lead comprehensive research initiatives to capture critical insights into target demographics. I analyze extensive datasets, uncovering actionable trends that influence strategic decisions, and manage real-time data monitoring systems. As the primary contact and subject matter expert for our FMCG clients in India, I ensure process adherence and enhance value propositions.I define and refine audience segments to optimize our marketing strategies and collaborate with cross-functional teams to integrate these insights into our strategic planning, boosting product strategies. I also guide both clients and internal teams on advanced data analysis methodologies, including our proprietary Name, Identify, Qualify (NIQ) process.My responsibilities include delivering customized presentations aligned with client goals, extracting and interpreting consumer data to understand market trends, and driving strategies that harness consumer-centric insights. Through close collaboration, I ensure these insights profoundly influence our strategic decisions, enhancing product positioning and messaging for impactful results using Nielsen RMS data. Show less ▪ Consulted Reckitt Benckiser for different categories like All Pesticides, Floor Cleaners, Pre-Post Was, Toilet Cleaners, Glass Cleaners, etc. at All India level funnelling down to zones, states, cities, etc. to provide complete analysis using RMS data to help the client with their business problem▪ Conducted business analysis using retail data to provide actionable insight and recommendations. Deep-dived into each segment and analyzed the data at different cuts such as pop strata, zonal analysis, market share, value/volume growth, price, distribution, packaging, promotion analysis, etc.▪ Initiated and led automation in the BAU reporting to automate manual and repetitive tasks, thus improving productivity and efficiency (reduced approx. 60%-80% time spent on manual tasks) of the team ▪ Worked on Nielsen proprietary tool (NAD- Nielsen Answers & CX- Connect Express), Microsoft Excel, and Microsoft PowerPoint, Nielsen RMS Show less

  • Senior Research Executive

    May 2023 - now

  • Research Executive

    Jun 2022 - May 2023

  • Research Executive

    May 2021 - Jun 2022