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Michael Farris

Michael Farris

Research and Innovation Coordinator

Followers of Michael Farris1000 followers
location of Michael FarrisNashville, Tennessee, United States

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  • Timeline

  • About me

    Sr. Director of Business Strategy and Insights at Country Music Association (CMA)

  • Education

    • Northern Kentucky University

      2007 - 2011
      B.S.

    • University of Central Florida - College of Business Administration

      2011 - 2013
      MSBM/MBA

  • Experience

    • Game Day Communications

      Jan 2011 - Dec 2012
      Research and Innovation Coordinator

    • University of Central Florida

      Aug 2011 - Dec 2012
      Graduate Assistant, University Analysis and Planning Support

    • The Aspire Group Inc

      Jan 2013 - May 2018

      • Director, Strategic Consulting and Research

        Jul 2014 - May 2018

      • Manager, Strategic Consulting and Market Research

        Jan 2013 - Jun 2014

    • Country Music Association (CMA)

      May 2018 - now

      Leading CMA’s Insights, Data Architecture, and Ticketing functions

      • Sr. Director of Business Strategy and Insights

        Dec 2022 - now

      • Business Intelligence Lead

        Mar 2020 - Dec 2022

      • Sr. Manager, Consumer Research

        May 2018 - Mar 2020

  • Licenses & Certifications

    • Professional Researcher Certification (PRC)

      Marketing Research Association

  • Honors & Awards

    • Awarded to Michael Farris
      Sales and Marketing Award - "International Cricket Sales Strategy Stadium Business Awards Jun 2016 Awarded in partnership with Lancashire County Cricket Club for the ticket pricing and marketing strategy developed and executed for their international cricket fixtures. Utilizing research conducted with over 1,500 fans, the strategy involved re-structuring LCCC's pricing and marketing strategy to fit 7 fan clusters by leveraging personalized messaging and unique experiences throughout their 5 grandstands. More details:… Show more Awarded in partnership with Lancashire County Cricket Club for the ticket pricing and marketing strategy developed and executed for their international cricket fixtures. Utilizing research conducted with over 1,500 fans, the strategy involved re-structuring LCCC's pricing and marketing strategy to fit 7 fan clusters by leveraging personalized messaging and unique experiences throughout their 5 grandstands. More details: http://www.theaspiregroupinc.com/lancashire-county-cricket-club-uses-personalization-drive-sell-outs/ Show less