Zoe Liu

Experience

• 

  University of Illinois at Urbana-Champaign

  Sept 2013 - May 2014

  • Studied the relationship between teenagers’ social network activities and identity development• Designed surveys on self identity description and collected data• Conducted field studies at local high schools • Coded survey results and social network webpage information • Facilitated data analysis and methodology discussion • Participated in course design including class materials, activities, and exam questions• Composed PowerPoint slides and prepared discussion topics • Presented course materials and lead class discussions • Held tutoring sessions to provide Communication students with studying and writing advices

  • Research Intern, Coder

    Sept 2013 - May 2014

  • Teaching Intern

    Sept 2013 - Dec 2013
• 

  RBC

  Dec 2014 - Aug 2015

  Client Advisor

  • Deliver superior client experience by providing professional banking services• Complete everyday banking transactions for personal and business clients• Identify additional customer needs by conducting financial reviews • Promote new products and services to clients• Maintain a top 10% individual sales and solutions result (GTA)

• 

  RBC Dominion Securities

  Sept 2015 - Aug 2016

  Marketing Assistant

  • Planned wealth management seminars for prospective clients• Designed questionnaires and analyzed data results with Excel • Maintained client relationship by producing newsletters and investment reports• Summarized and translated internal reports and analyses to communicate with international clients • Helped create marketing strategies targeted at existent and prospective clients

• 

  Have Dreams

  Feb 2017 - Jun 2017

  Project Lead

  - Developed a Digital and Social Marketing Strategy featured different channels and media- Composed an editorial calendar for HD’s social postings- Designed and templated business fundraising campaigns- Successfully acquired new business partners, expanded social media follower base, enhanced user engagement

• 

  Northwestern University

  Feb 2017 - Jun 2017

  Reseach Intern

  - Created the IMC Automation Model – a customer centric and financially driven marketing model designed for marketing in the digital age - Incorporated latest technological advancements in marketing- Revamped the course curriculum for the IMC program - Presented findings to international scholars and IMC faculties

• 

  Mike's Hard Lemonade

  Jun 2017 - Sept 2017

  Data Analyst Intern

  - Conducted pricing analyses using IRI sales data for core SKUs- Built a multivariate regression model for price elasticities- Completed cannibalization analyses among various sub-brands- Analyzed effectiveness of trade promotions with distributors - Optimized regional promotions and couponing strategies

• 

  Kingdom Development Inc.

  Oct 2018 - now

  Project Development Manager