Gianluca Ciliento

Experience

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  Kiton

  May 2018 - Sept 2018

  Marketing Assistant

  -->Implemented social media strategies and monitored PR activities to increase the brand awareness of sub-brand: KNT-->Supported with the organization of POP UP Store at Pitti Fashion fair-->Contributed in redesigning the overall online customer journey-->Conducted market research to identify upcoming industry trends and created managerial reports to enhance customer experience

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  Consline AG

  Oct 2019 - Apr 2020

  Market Analyst

  Volkswagen Group Market Analyst: -->Searched and analysed data to take better business decisions for the Volkswagen Group-->Supported with Social Listening by categorizing and evaluating the relevancy of comments in online sources -->Understood customers pain points with the current vehicles and discussed with the team the most possible outcomes-->Interpreted data for the creation of reports for different ranges of brand models (Volkswagen, Porsche, Lamborghini)

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  Labs64 GmbH

  May 2020 - Oct 2020

  Business Development Representative

  --> 86% quota attainment in Q3, 2021 & 94% in Q4, 2021--> Prospected for potential new clients by leveraging BI tools such as Lusha & Linkedin Sales Navigator and contacted them through cold outreach--> Increased the number of monthly demos by 60% and organized meetings between Prospects and Account Executives--> Presented 1 monthly seminar, connecting with 50+ prospects and turning them into opportunities

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  Henkel

  Jun 2021 - Dec 2021

  International Marketing Assistant - Laundry & Home Care

  -->Supported with the creation of Global digital strategy focused on social media, content marketing, eCommerce, and SEO in collaboration with eCom and digital team-->Contributed to the repositioning of leading brand in Italy by conducting market analysis, creating concepts & adapting packaging designs--> Coordinated with internal (LBUs) and external (Design & Creative agencies) stakeholders to brief and de-brief-->Analyzed Market Research to better understand consumer needs and identified new category trends-->Conducted sales and market trend analysis (based on Nielsen database) Show less

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  Danone

  Jan 2022 - now

  • Global Brand Manager - Plant Based

    Feb 2024 - now

  • Junior Global Brand Manager - Plant Based

    May 2022 - Jan 2024

  • Global Brand Marketing - Plant Based

    Jan 2022 - Apr 2022