Judit F.

Experience

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  Jobrapido

  Mar 2011 - Mar 2012

  Website Assistant (Latam, HU)
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  IdeaPM

  Apr 2012 - Nov 2012

  PA to CEO
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  Careerjet

  Nov 2012 - Mar 2014

  Country developer (IT, HU)
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  OMD International

  Jun 2014 - Sept 2015

  Programmatic Executive (Levi's, Dockers, Lilly)
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  Digitalbox Group

  Jan 2016 - Sept 2016

  Publisher Account Manager (Entertainment Daily)
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  Beamly (part of Coty, Inc.)

  Sept 2016 - Jan 2020

  Programmatic Manager (Rimmel, Max Factor, Gucci, Tiffany etc.)

  Hands on campaign management through the major DSP’s across a variety of channels; Youtube, OLV, Display with branding KPI’s.

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  GroupM

  Feb 2020 - Jul 2021

  Programmatic Manager (Unilever, Facebook)

  Responsible for brief response, campaign setup, optimization, reporting and insights across branding campaigns for Unilever & ecommerce through AAP. Lead on Facebook account.

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  Publicis Imagine

  Aug 2021 - Jun 2022

  Programmatic Account Manager (Disney)

  OutlineLead on the DACH and ES region, management of traders offshore, point of escalation, media planning. Key Responsibilities• Overseeing campaign activation in DV360 and Amazon, making sure benchmarks are hit consistently.• Improve QA process according to different campaign types and DSP necessity. • Team resource management & task delegation• Creation of audience strategy for branding campaigns in DV360 & Amazon• Preparation of QBR’s and campaign analysis enabling greater outcomesKey Achievement/ProjectsDefined new processes across ES region through resource training and upskilling enabling campaigns to go live on time and making sure latest status was tracked on project management tool Trello. Show less

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  KINESSO

  Jul 2022 - Oct 2023

  Associate Director Addressable Strategy (Natwest)

  Key agency contact for the addressable strategy team for the Natwest account; leading internal team management (both campaign managers and addressable strategist), media planning and revenue generation, client escalations. Key Responsibilities• Oversee the execution of programmatic campaigns for IPG clients to ensure the highest standards, in line with objectives and budgets using leading DSPs (DV360, TTD, Amazon)• Definition of new processes with INI and campaign management team offshore which enable ongoing campaign status check-ins and project updates. • Media planning with audit and maximizing internal commercial benchmarks to be hit.• Ongoing delivery of campaign insights, reporting, QBR’s to client.• Key point of contact with Google, regular check-ins on Digital maturity framework, ongoing challenges such as AOOH which enable continuous improvement of the account. • Creation of playbooks and pre-brief strategy suggestions • Evaluation of new opportunities in the programmatic landscape for the account• Creation of media plans according to client brief, including emerging channels and market nuances such as CTV, Addressable strategy, Brand Studies, Sustainable and D&I partners.• Build the first test and learn roadmap driving constant innovation.• Provide extensive rationale on brief responses, case studies updates.Key Achievement/Projects- Total media budget planned for 2023: £8.6 million, client approved £7.8 million. - Line management of an executive who got promoted to senior executive within 9 months. - Lead the transition of all campaigns to DV360 -as per client DSP consolidation request- project managing impact and expected results in particular on YouTube. (transition from AdWords to DV360) - Launch of first AOOH campaign for NatWest in Q4 2022. Show less

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  Tambo

  Nov 2023 - now

  Senior DSP Manager