Shelly Sun

Experience

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  Advantech

  Sept 2016 - Jun 2017

  Digital Marketing Specialist

  -Supported worldwide marketing teams in Google Adwords management and optimization. Closely managed and improved CPC, bounce rate, conversion rate, and landing page performance.-Facebook advertising and optimization for Taiwan and global-based campaigns.-B2B leads generation of the IPC industry, using and evaluating online tools like eGrabber, InsideView, Data.com. -Graphic optimization for ads and marketing materials.

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  First Commercial Bank (FCB)

  Aug 2017 - Feb 2018

  Management Associate

  -Branch job rotation for 6 months with fintech projects assigned by HQ office.-Served as contact window of branch key accounts.-Acquainted with bank transaction system, served VIP clients with bank-related issues.

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  MSI - Micro-Star International Co., Ltd.

  Mar 2018 - Oct 2021

  Key Account Manager

  ACS Business Unit (Automotive and Commercial Solutions)-Developed and fostered key relationships with client engineering and procurement teams to generate opportunity funnel through virtual approaches, exhibitions, and field visits.-Represented fulfillment, material, manufacture and buyer teams to lead business and logistics reviews with ODM customers. Consolidated supply chain request, including QBRs, Scorecards, business contingency plan, compliance surveys, etc.-Conducted market intelligence in multiple vertical markets(automotive, industrial, commercial). Partnered with project manager, EE, procurement and suppliers to demo POC to potential customers.-Organized and visited 6 exhibitions (Germany Embedded World & SPS, Spain Taxi Fair, Taiwan Computex). Conducted marketing resource for Fleet Management, Taxi, Agriculture, Maritime, Smart Home, IoT, and more applications. Show less

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  Advantest

  Nov 2021 - now

  Solution Marketing Specialist

  -Field Service Solution Marketing - service solution portfolio, product roadmap, seminar & forum promotion, customer penetration plan-Marketing Communication - digital collateral, external and internal branding-Sales Operation - Quote to Cash process, ROI review and forecast