Sachin Thorat

Experience

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  On Target Marketing Pvt ltd

  Jan 2006 - Apr 2007

  SEO Executive

  • Optimizing the websites to increase the traffic.• Analysis of client’s Website, Competitor Analysis and Top Keywords Analysis.• Keyword Researching.• On- Page and Off- Page Optimization.• Image and Video Optimization.• PDF and MS word file Optimization.• Dynamic Optimization and Promotion of E-Commerce Websites• PPC Campaign Management (PPC and PPM).• Configuring Google Webmaster Central Tool.• Monitoring the Website Traffic with Google Analytics and AWStats Tools.• Email Marketing: - Tracking of E-mail Campaign.• Social Bookmarking, Article Submission, Blogs Posting, Classifieds, RSS Feed etc.• Social Media Optimization:- Digg, Stumbleupon, Facebook, Myspace etc..• Controlling Robots using robot.txt file, Meta tag and rel attribute.• Creating Sitemap.xml and ROR.xml for website.• Forum and Blog integration with websites.• Link Building: - One way link, Reciprocal links & Three way Linking.• Search Engine / Directory Submission and Paid Inclusion. Show less

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  EFS Consultants (India) Pvt. Ltd

  May 2007 - Feb 2010

  Assistant Manager

  Developed company website to establish SEO as an in-house discipline with Digital Marketing & Sales. Collaborated with Web teams to ensure that site architecture, copy, code, and other factors were optimized for conversion and usability.• Work with the Digital Marketing Manager to implement the SEO strategy• Assist in producing weekly and monthly Analytics reports• Created SEO-friendly content for the Job Board, Blog and Digital Career Portal• Work to build long-lasting, meaningful relationships with other site owners• Research and identify other potential partnership opportunities across the industry and wider web• Assist with all aspects of SEO, from on-site technical SEO to link building outreach• Social Media Optimization by social Networking through Facebook, Twitter, YouTube• Co-ordination with Web-design, Web-Development and Content Development• Weekly Keyword and Traffic Performance Reports Show less

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  Rikhav Infotech

  Mar 2010 - Nov 2010

  Senior SEO

  With my 3+ years Experienced, lead a team of six - with the goal of increasing the websites organic visibility. This included working directly with the web development team to create a custom content management system. Headed up SEO department with multiple client accounts in charge of increasing rankings of websites in the search engines.• Acquired 1st page rankings across all three major search engines while driving quality traffic and leads• Was responsible for monitoring & generating traffic, conversions, keyword rankings and reports.• Created content to publish on client websites to increase the chance of visitor performing the desired call-to-action.• Develop SEO strategies for clients based on keyword research, keyword strategy, competitive analysis, domain authority, current rankings, and other factors that contribute to developing a successful SEO campaign.• Evaluated websites based on technical factors, on-page analysis, and backlink profiles to summarize the current SEO strength the site. Show less

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  Netscribes Inc

  Jan 2011 - Oct 2014

  Assistant Manager

  Recruited to revitalize a lagging web presence for business unit experiencing a downward traffic trend. Reported to Operation Head and worked closely with business leaders to plan and execute digital marketing strategy.Overview: Drove extensive traffic, engagement and conversions through integrated digital marketing strategy that includes SEO, SMO,SEM, ORM remarketing, email marketing, social advertising and more.• Developed and executed major Facebook, Twitter, Google Search and Display campaigns within budget and scope of online objectives.• Tracked and analysed social and web data to choreograph and optimize targeted social campaigns, as well as assign ROI-driven metrics to each campaign.• Provided continuous feedback to the development team and created projects to increase in website, campaign landing page engagement.• Organized and maintained all digital multimedia content using Google Drive, and Dropbox• Performed analysis on 20 websites utilizing Google Analytics to improve traffic• Manages digital budgets and improves performance of Paid Search advertising and organic search traffic.• Utilizes A/B testing and multivariate analysis to improve conversion rate of website visitors.• Managed a team of interns and other Digital Marketing Specialists to implement digital campaigns using best practices.• Generated reports on social media and digital campaigns to demonstrate ROI and provide insights for strategies to utilize in the future.• Calculated best practices to obtain the maximum return on investment through clicks, opens, and overall customer engagement Show less

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  MarketsandMarkets™

  Nov 2014 - now

  Working on Paid Marketing campaigns with spends being allocated on PAID platforms for world's biggest market research company.

  • Associate Director

    Apr 2023 - now

  • Senior Manager

    Oct 2019 - Apr 2023

  • MANAGER - Web Marketing

    Nov 2014 - Oct 2019
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  MarketsandMarkets™

  -

  Associate Vice President Marketing