Peter Nguyen

Experience

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  MobiVi

  Oct 2013 - Nov 2015

  Regional Business Development Manager

  1. Mentoring an Account Team at Binh Duong Province (Thuan An & Thu Dau Mot Area).2. Responsible for increasing new users, and revenue, deploying brand activation & displaying POSM at key accounts.3. Client Relationship Management: Build and maintain strong relationships with key clients, understanding their needs and ensuring exceptional service delivery to drive customer satisfaction and retention.4. Sales Planning and Forecasting: Develop and implement sales plans and forecasts, setting clear targets and KPIs to drive revenue growth and market penetration.5. Achievements and skills gained: - Ranked #2 among the top 3 good performance teams of the quarterly 2015- Achieved The Best Account Manager in May 2014 Show less

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  AIM Academy Vietnam

  Dec 2015 - Jul 2016

  Marketing Executive

  1. Building, negotiating, and working closely with the media and production suppliers;2. In charge of building long-term relationships with Student Organizations from Universities to increase AIM Academy’s awareness through external collaborations;3. Leading Consumer Data Tracking, including collecting Segmentation Data, Path-To-Purchase of consumer data,4. Supporting Event Manager to deploy events

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  Admicro

  Aug 2016 - May 2017

  Digital Account Executive

  1. Cooperating with client brand teams to gather briefs and debrief the internal team.2. Analyzing online target audience behaviors & discovering media insight for building media plans.3. Brainstorming ideas & making proposals. 4. Addressing issues in digital campaigns.

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  Topcake Joint Venture Corporation

  Jun 2017 - Jun 2018

  Senior Marketing Executive

  1. Analyzing sales figures and reports to develop strategies for marketing plans & the brand portfolio,2. Working with agency/supplier to execute communication plans (event/activation, digital marketing,...),3. Being responsible for producing POSMs that are aligned with brand guidelines for Topshop-standard stores,4. Proposing sponsorship partners & following up to evaluate the effectiveness of sponsorship activities,5. Implementing market research to test new brand names and new product concepts,6. Researching & analyzing competitor's activities, consumer/shopper behavior in MT & GT channels,7. In charge of creating content on FB posts, internal PR articles, and POSM. Show less

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  Pathway School (Career)

  Jul 2018 - Oct 2019

  Senior Marketing Executive

  1. Deploying, supervising, and analyzing all marketing activities following strategy and company regulations,2. Studying & Researching, analyzing & judging the market, and competitors. Define demand, and behavior from all targeted customers,3. Supporting branding activities to enhance Brand value for the Company,4. Organizing and spreading all events, and activation activities to attract customers, partners, and communities,5. Managing all printings, POSM, and marketing documentaries to fit with company brand guidelines. Show less

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  International Schools of North America

  Nov 2019 - Aug 2022

  Digital Marketing Executive

  1. Planning and implementing optimization strategies to improve Leads Performance Campaigns on Facebook Ads, and Google Ads;2. Planning and deploying email marketing campaigns;3. Managing website & social media platforms (Facebook page, Youtube Channel, Linkedin, TikTok, Google Business,...);4. Understanding of CRM system and implementation process;5. Understanding of HTML, JavaScript, WordPress;6. Collaborating closely with the creative team (designer & content writer) to ensure creative materials support optimization campaigns;7. Assisting Senior Marketing Manager in planning and implementing internal and external events. Show less

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  Thuy Ha Food Trading Joint Stock Company - Mr.T Beef

  Oct 2022 - May 2023

  Senior Digital Marketing Executive

  1. Planning and implementing optimization strategies for Facebook Ads, and Google Ads.2. Optimizing UI, UX, and SEO for website & Facebook page.3. Managing Social media platforms (Fanpage, Instagram, Youtube, Zalo OA, TikTok,...).4. Collaborating with designer/video editor to ensure creative materials support optimization campaigns.5. Working with marketing partners to expand digital customer touchpoints.6. Building promotion scheme for consumers.7. Managing E-commerce channels (Shopee, Lazada, Capichi, Chopp,...).8. Assisting Marketing Manager in deploying trade marketing activities: supervising sampling at MT channels; recruiting/training of PG Sampling & PG Inline, market research,... Show less

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  InApps Technology

  Jul 2023 - now

  Marketing Manager

  1. Strategic Planning: Developing marketing strategies aligned with business goals, using market research, competitor analysis, and consumer insights.2. Brand Management: Maintaining brand consistency across all channels, ensuring messaging resonates with target audiences and reflects our unique value proposition.3. Campaign Execution: Overseeing marketing campaign execution across digital, social media, email, and partnerships.4. Content Strategy: Leading the development of a content roadmap for InApps, collaborating with internal and external creators to align with brand objectives and audience preferences.5. Training & Development: Empowering the marketing team with specialized training and mentorship, fostering a culture of creativity, collaboration, and accountability to drive collective success.6. Lead Generation: Driving lead generation through targeted campaigns and optimization strategies.7. Analytics and Reporting: Monitoring and analyzing marketing performance, using data insights to optimize strategies.8. SEO Optimization: Implementing SEO strategies to enhance online visibility and drive organic traffic to InApps's platforms. Show less

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  InCard - Smart Digital Business Cards

  Aug 2023 - now

  Marketing Manager (InCard is a BU of InApps Technology)

  1. Branding Initiatives: Launching digital solutions to boost visibility and attract customers. Develop brand guidelines and a new slogan that reflects the brand vision & mission.2. Branding Analysis: Evaluating and refining marketing strategies to enhance brand identity and awareness.3. Content Creation: Leading to produce engaging content to highlight InCard's benefits and innovations, fostering interest.4. Market Insights: Utilizing market trends and feedback to guide marketing and product innovation, keeping InCard ahead in digital networking.5. Product Development: Spearheading the creation of new products, focusing on customer insights and market demands.6. Offline Branding Leadership: Organizing InCard's presence at trade shows and exhibitions to enhance direct engagement.7. Digital Presence Revamp: Overseeing the overhaul of InCard's online channels, including social media and websites. Show less