Tammy Thompson

Experience

• 

  Chase Woodcrafters, Inc.

  Nov 2005 - Nov 2006

  Office Manager
• 

  Charter Media

  Dec 2006 - Jun 2014

  ⦁ Support advertising sales for local team by synthesizing compelling marketing research from multiple tools to show how our products can best benefit our clients, compete against other media, and target specific demographics and geographies⦁ Provide accurate and detailed reports regarding inventory sell-out levels with recommendations and guidance to assist sales leadership in yield management through the development of optimized rates⦁ Produce weekly reports on the inventory conditions to the sales team to streamline the proposal process and reduce makegoods⦁ Manually input rates into database system to be accessed by all users⦁ Design quality packages, client presentations, and network promotions campaigns⦁ Create and maintain marketing materials relevant to territory including zone profiles, product sheets, and update subscriber counts⦁ Conduct tracking and analysis to determine market response measurements by campaign or source of sale⦁ Train account executives on research resources and how to incorporate them into presentations, proposals, and schedules Show less ⦁ Responsible for the solicitation and sale of advertisements on cable television networks and other media ⦁ Strived to meet or exceed established sales goals⦁ Handled local cable advertising for large pizza franchise with 5 locations in Alabama with billing over 86K annually⦁ Prepared sales proposals and completed necessary paperwork including sales orders, contracts and reports⦁ Monitored and serviced existing accounts through service calls, meetings and follow ups⦁ Prospected new business and developed solid client relationships⦁ Reviewed aging on accounts and called clients with past due invoices when necessary⦁ 3rd Quarter 2012 East Division Budget Buster Show less

  • Sales Analyst

    Oct 2012 - Jun 2014

  • Account Executive

    Jul 2011 - Oct 2012

  • Sr. Sales Support Coordinator

    Dec 2006 - Jul 2011
• 

  Spectrum Enterprise

  Jun 2014 - now

  ⦁ Currently manage the marketing efforts in the AL & GA Market Areas for Enterprise Solutions⦁ Serve as a liaison between field sales teams and centralized marketing to plan, organize and execute programs that generate new prospects and advance existing opportunities for the sales teams⦁ Increased AL/GA sales opportunities by 55% in 2018⦁ Plan and execute over 50 plus events for the sales teams annually. These include trade shows for all for verticals (MGMA, AAHOA, EDAA, ALET, GAMEIS, HIMSS, Southern Automotive), customer appreciation events, lunch n' learns and educational product seminars for current and potential customers. Events carried out in 2018 generated 232 leads. ⦁ Track and report events success and overall ROI as well as identify improvement areas for future strategies⦁ Create Campaign Codes to track ROI in Salesforce⦁ Manage and execute target specific campaigns and events to drive penetration within the region⦁ Support the implementation and usage of sales enablement tools at the field level to drive adoption and support reinforcement⦁ Host Call Blitzes 2-3 times monthly for the SE and NE, track and report on appointments set ⦁ Maintain strong partnerships with associations, organizations, economic developments, and chamber of commerce to foster our brand⦁ Gather competitive intelligence and insights through research, field visits and various publications⦁ Pay all Spectrum Enterprise marketing invoices in Ariba/Concur and track all personal travel expenses⦁ Recognized as the MVP for the SE Mid-Market team in August of 2018 by Director of Sales Show less

  • Strategic Account Manager-Healthcare at Spectrum Enterprise

    Apr 2024 - now

  • Strategic Account Manager-Gov/Ed

    Feb 2019 - Apr 2024

  • Regional Marketing Manager

    Jun 2014 - Feb 2019