Magda Vafopoulou

Experience

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  Robert Bosch GmbH

  Feb 2013 - Jul 2013

  Internship in Product Management

  • Support at professional product introductions in Europe• Supervision of products in the different stages of the product life cycle• Quantitative and qualitative market research and competitor analysis• Drafting of international product- and marketing concepts• Organisation of events, product demonstrations, customer surveys• Cooperation in the daily business of the Product management

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  Book'n'Bloom

  Sept 2013 - Jun 2017

  Marketing related activities• Managed Facebook campaigns. Split tested and close monitored to identify best practices.• Performed pre-branding research, shaped the re-branding brief• Created briefs and acted as the main contact for external international vendors• Managed the marketing intelligence, from the initial setup to the continuous maintenance of marketing tools and processes in collaboration with developers• Coordinated creative projects for local marketing teams in Athens, Madrid & Bogota • Supported local marketing teams by delivering solutions to marketing-technical issues• Managed the onboarding of the local & global marketing members• Composed copy in English for landing pages, newsletters & collateralProduct related activities• Worked closely with development, product and support department. Acted as facilitator between Marketing and other departments.• Set up the early Customer Support Department-defining structure, strategy, procedures• Performed competitor and market research including the creation and conduction of customer survey (min 300 participants), product feedback collection and analysisProject management related activities• Managed marketing & product related projects. Collected and analyzed the requirements, translated marketing requests to technical implementations, monitored the consistency of the deliverables, controlled budget & time framesSales related activities• Attracted and converted the first 100 customers-beta users • Collaborated with high level executives to define sales KPIs• Monitored KPIs and reported to the corresponding parties Show less

  • Product Analyst on Marketing Solutions

    Jan 2017 - Jun 2017

  • Global Marketing Executive

    Sept 2013 - Dec 2016
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  THINKDIGITAL

  Nov 2017 - Oct 2018

  Digital Product Manager
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  Project Agora, a TDG company

  Oct 2018 - May 2024

  • Senior Product Manager

    Mar 2021 - May 2024

  • Product Manager

    Oct 2018 - Mar 2021
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  BibeCoffee

  May 2024 - now

  Senior Technical Product Manager