Michaela Ypsilanti

Experience

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  ATTICA BANK

  Oct 2012 - Mar 2013

  HR Trainee
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  Inditex

  Jun 2013 - Aug 2015

  Sales Executive
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  OneTeam

  Jan 2016 - Dec 2016

  Account Executive

  • Press Office Services• Editing Press Releases & other informational materials• Reporting and Follow up• Media Planning• Editing creative materials• Participation in brainstorming & in preparation of presentations• Event organization (press conferences, product launches, promotion etc.)• Project management for clients such: ROCHE Hellas, Huawei, Mars Hellas, Friesland Campina Hellas, Pedigree, ERGO, Public Gas Supply (DEPA), Athens Water Supply and Sewerage Company

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  ROTA Trade Show Organising

  Dec 2016 - Dec 2018

  Marketing Executive

  • Development and implementation of Brand Management company actions for specific exhibitions.• Development and implementation of Marketing Plan• Copywriting for the needs of reporting (press releases, content management newsletters, brochures, sites and other communication channels)• Planning, management and monitoring above and below the line activities.• Management, monitoring and updating of social media and online marketing campaigns• Communication with external partners for the planning and organization of marketing activities reports• Monitoring and enforcement activities during the exhibition function. Show less

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  Prosvasis SA (a SoftOne company)

  Dec 2018 - Nov 2021

  Marketing Specialist

  • Carry out the execution of specific marketing projects and campaigns from start to finish, driving collaboration with the stakeholders and leveraging the right internal resources.• Work alongside with the senior manager and the sales team on projects such as lead generation, content creation, contests, promotions, events etc.• Contribute to high profile content, video scripts, press releases, presentations and written communications for both internal and external stakeholders.• Create a wide range of marketing materials and sales enablement content such as brochures, sell sheets, datasheets, case studies etc.• Management, monitoring and updating of social media and online marketing campaigns.• Assist in outbound or inbound marketing activities, demonstrating expertise in various areas, including content development and optimization, advertising, events planning, etc.• Monitor competitive marketing and business development trends in the industry/region and create detailed reports with data analysis and other feedback.• Work cross-functionally and provide support as required to the partner’s network. Show less

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  MarineTraffic

  Nov 2021 - May 2024

  Customer Marketing Specialist

  - Create new marketing initiatives to increase engagement and product adoption in order to increase customer retention and generate cross-sell/up-sell opportunities- Identify customer segments with high potential for account expansion by leveraging customer data and implementing multi-channel marketing campaigns- Manage the lead generation funnel design and optimization across each marketing touchpoint, using data analytics and best practices- Generate marketing content ideas to be used for up-selling, cross-selling initiatives- Identify qualified leads for upselling for the Customer Success Managers- Monitor the success of marketing efforts and create reports Show less

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  Kpler

  Feb 2023 - May 2024

  Kpler & MarineTraffic Demand Gen/Growth Marketing Manager

  - Ensure comprehensive knowledge of target markets and personas, collaborating with Product Marketing to align Kpler solutions with customer needs.- Design integrated digital marketing programs to drive awareness of Kpler services and expertise, generate demand and nurture to ensure sales readiness for new business, cross-sell and upsell prospects- Collaborate cross-functionally to capture stakeholder needs and align into an effective new business, nurture, cross-sell, or upsell campaigns that capture leads throughout the funnel.- Collaborate with colleagues in Product Marketing, Design, and Comms to develop effective content activity and assets for your campaigns, aligned with the buyer's journey, ensuring a continuous flow for different stages of the funnel.- Manage the budget allocated for your demand generation campaigns effectively, ensuring maximum ROI and cost-efficiency.- Work in tight connection with business units, product marketing, sales, business development, and customer success teams to align on messaging and create effective copy for your campaigns- Demand generation execution: Deliver your multi-touch campaigns to generate high-quality MQLs that convert (using email, advertising, webinars, social media, paid social, SEO, events, etc)- Test, track, optimize, and improve campaign performance alongside Marketing Ops to refine and continually improve lead generation and conversion ratesMeasurement and reporting: Own lead and pipeline metrics, pre-and post-MQL. Report on budget spend and ROI, and KPIs, assess pipeline health and identify key challenges, priorities and provide recommendations- Market research and analysis: Continuously conduct market research to identify new trends, opportunities, and competitor strategies that could impact demand generation efforts. Show less

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  Lloyd's Register

  May 2024 - now

  Product Marketing Manager