Laura Bajenaru

Experience

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  Studio Moderna

  Jan 2008 - Jan 2009

  • Agent Telesales

    Jan 2008 - Jan 2009

  • Agent Telesales

    Jan 2008 - Jan 2009
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  Confidential

  Jun 2008 - Jul 2012

  Asistent Social,Sales ,
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  Via For Kids

  Oct 2012 - May 2013

  Coordonator Cursuri Clever Children
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  East Media Art

  Nov 2012 - Oct 2013

  Marketing Officer
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  Seomaxim

  Nov 2013 - Jan 2014

  Seo specialist

  -Realizare campanii de optimizare onpage-Seo Content writing-Seo offpage-Seo linkbuilding

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  Creative Online Network

  Mar 2014 - Aug 2017

  Pregatirea si coordonarea juniorilor departamentului marketing;Reprezentarea companiei in întâlniri si expoziții;Asistarea juniorilor departamentului Marketing pentru finalizarea taskurilor;Preluarea proiectelor noi pentru administrare interna si asignarea taskurilor catre departamentul corespondent;Administrarea campaniilor de promovare ale clienților activiInițierea proiectelor de cross-selling;Inițierea campaniilor de fidelizare a clienților activi; -Partener Google Adwords-Campanii Marketing Online-Campanii SEO -Campanii PPC Google Adwords-Campanii PPC Facebook -Raportare Google Analytics-Google Analytics Strategic Marketer-Campanii SEM-Email Marketing Strategist

  • Marketing Coordinator

    Mar 2016 - Aug 2017

  • Marketing Specialist

    Mar 2014 - Aug 2017
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  FOX IT Romania - Digital Agency

  Sept 2017 - Mar 2018

  Marketing Manager

  Marketing Coordinator and Project Manager Project management Recruiting and headhunting for the web department: web designer, web programmer Representing the company at networking events Coordinator and Tutor for new employees to integrate internal working methods of the Marketing Department Development of the sales strategy of the company Research for new methodologies of proficiency applied IT it services Set up promoting campaigns objectives- Email Marketing, Pay per Click Campaigns Set up Campaigns for the benefit of the company customers Research for new opportunities in online advertisement – international Markets Show less

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  Dare Digital

  Mar 2018 - Jul 2018

  Freelance

  * Website analysis for optimizing online user's experience* Managing Facebook ads and Google AdWords accounts * Experience exchange for optimizing managed accounts* Achievement of new theoretical skills from @Ciprian Susanu Trainings

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  Social Lab Group

  Jul 2018 - Jun 2021

  Campaign Manager/ Campaign Architect

  • Active involvement in marketing strategy development for the assigned business units• Media budget proposal, allocation and administration for multiple European markets and for multiple tactics• Social campaigns architecture, planning and managing across multiple platforms (Facebook, LinkedIn, Twitter)• Trafficking, tagging and content management for the campaign setups• Responsible for planning the client's deliverables deadlines• Communicating and working with media teams, devs, accounts, trafficking teams and client's teams for successfully delivering B2B social media campaign, in line with business objectives• Creating and targeting buyer personas for each stage of the conversion funnel • Tracking performance, optimization and creating reports. Real-time campaign administration with Supermetrics• Analysis of the results and feeding potential recommendations to social strategists based on the insights revealed through execution/optimization to challenge current campaigns or to re-adjust future campaigns• Weekly client and media team calls for report presentations, analysis & proposing the next best steps to improve KPIs according to client's business objectives• Bi-monthly direct communication with dedicated Facebook, LinkedIn and Twitter representatives • Business travel to the branches abroad for training sessions; working abroad at Social.Lab Paris• Project management and team management tools: Asana, Trello, Box, Sharepoint, Slack Show less

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  Publicis Groupe

  Jun 2021 - now

  Client Account Manager

  • Digital project management for the client's digital briefs• Agency representative in the meetings with the assigned client• Inter-departmental communication for guidance, integration, and acquisition of pre-implementation assets• Tracking and UTMs creation based on the most important reporting elements, for integrated and unitary reporting across channels• Testing, implementation, tracking the achievement of planned KPIs• Testing and approaching new work methods for proven efficiency onto clients’ projects based on access to advertising/reporting platforms and data imports for reporting• Supervising the implementation of the elements of the Media plans for positive Reporting• PCA, PB reports and integration in pre-final invoicing management system• SharePoint/Box administration for various projects• Media planning and media buying• Campaign Set-ups for media buying and pre-approval statuses in the Self-management Systems like GAds, Facebook Ads, LinkedIn Ads, Twitter Ads, TikTok Ads, Criteo, Adform Show less