Hany Shoukry

Experience

• 

  Pidilite Industries Limited

  Mar 2004 - now

  Sales Promotion Campaign: - OrganizingUmbrella campaign / end user promotion Initiated spiritual activities for end user and dealers to create emotionalattachment, which was the grand success, replicated all across nation andoverseas market Exhibitions Special Rural promotion activities through external agency to achieve theproduct reach to smallest areaSales Management To set, review and monitor monthly, quarterly and annual sales target. Establish and manage the distribution network for separate product categories. To train distributor salesmen and conduct their appraisal Key account management: Develop and maintain relationship with dealers,leading Architects, Interior designers and furniture contractorsNew Product Development Product analysis and trials Developing strategy / modality for the product launchAdvertising and Publicity Production of Audiovisuals Co-coordinating with Advertising and Publicity division for making variouskinds of POP, banners etcMajor Achievements Setting a marketing plan for new products to be launched as a competitor Handled successfully special task given to improve the market situation overcompetition in terms of reduction in competitor’s sales resulted in growth ofmarket share Show less

  • Marketing Manager

    Nov 2004 - now

  • Marketing Manager

    Mar 2004 - now