
Felicia Yeo
Student Council Committee & Treasury

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About me
Management Associate at UOB | Fully-funded Scholarship Graduate at The Chinese University of Hong Kong, Shenzhen
Education

Cita hati Christian Senior School West Campus
2018 - 2020IB Diploma programme 42/45Activities and Societies: Student Council, Accounting and Business Case Competition, Volunteering

The Chinese University of Hong Kong, Shenzhen 香港中文大学(深圳)
2020 - 2024Bachelor of Business Administration - BBA Finance, General
Experience

Cita Hati Christian Senior School
Aug 2016 - Aug 2019Student Council Committee & Treasury
PPIT Shenzhen
Jul 2020 - Aug 2022- Designed and managed Indonesian Student Association’s Instagram account and increased the number of Instagram accounts reached by 559%, increased content interactions by 3,338%, and increased followers by 3%, all within a month - Coordinated team members and organized two webinars with influential investors in Indonesia as the speakers and reached a total of 3,431 views on YouTube- Collaborated with Indonesian Student Associations from other cities in China for a merchandise design competition, designed the main poster, and successfully attracted 156 registrants
Head of Media and Publication Team
Jul 2021 - Aug 2022Member of Media and Publication Team
Jul 2020 - Jul 2021

Accellence Global
Jun 2021 - Jul 2021Marketing And Research Intern- Designed and managed Accellence Global’s Instagram account and increased the number of Instagram accounts reached by 219%, increased content interactions by 119%, and increased followers by 17.5%, all within a month- Produced a marketing video in Instagram reels and reached 1,164 views within less than a week

Future Leader Summit
Aug 2021 - Sept 2021Social Media Designer- Designed the main poster and virtual background for Financial Camp, the best project of Future Leader Summit 2021- The webinar had 715 registrants and reached more than 3,000 views on YouTube

The Chinese University of Hong Kong, Shenzhen 香港中文大学(深圳)
Sept 2021 - Mar 2022Student Ambassador- Assisted in the international promotion of CUHK-Shenzhen- Shared experiences with potential applicants
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Perhimpunan Pelajar Indonesia (PPI) Tiongkok
Dec 2022 - Jun 2023Keynote Speaker ManagerPart of Simposium Nasional 2023- Negotiated with the team and coordinated logistics to align with the webinar plan and rundown for the Minister of Cooperatives and SMEs of Indonesia.- Managed the event schedule and facilitated communication, ensuring a smooth and timely execution of the webinar featuring the minister.

The Chinese University of Hong Kong, Shenzhen 香港中文大学(深圳)
Oct 2023 - May 2024Student Helper- Reviewed documentation for international students' residence permit applications with 100% accuracy and used Excel to analyze data for university activities, improving resource allocation.- Designed posters and edited promotional videos for marketing, and contacted potential students, increasing event attendance by 15%.

UOB
Jul 2024 - nowManagement Associate
Licenses & Certifications

Bilingual Diploma
International BaccalaureateJul 2020- View certificate

Virtual Experience Program Participant - Investment Banking
CitiJul 2021 
IGCSE
Cambridge Assessment International EducationJul 2018
Honors & Awards
- Awarded to Felicia YeoDean's List The Chinese University of Hong Kong, Shenzhen - School of Management and Economics Sep 2022 Granted for outstanding academic performance during the academic year 2021-2022.
- Awarded to Felicia YeoTop 10 Teams in Indonesia Investment Banking Competition (IIBC) Prasetiya Mulya University Sep 2022 Presented a pitch to Microsoft and recommended an M&A strategy for its digital growth in the Metaverse and projected a 40% increase in revenue. Moreover, my team analyzed Coursera’s financial statements to project a $1.59B valuation and achieved top 10 finalists out of teams from universities worldwide, including Nanyang Technological University.
- Awarded to Felicia YeoTop 50 Teams in L’Oréal Brandstorm China - National Round L’Oréal China Apr 2022 Presented a marketing plan with my teammates to solve L’Oréal’s micellar water’s plastic waste and water consumption, became the top 12 teams in the CUHK-SZ campus selection, and continued to the national round. In the national round, I analyzed L’Oréal’s micellar water’s sales data and financial statements to forecast a projected profit of 47.97% for my team’s solution. My team achieved top 50 teams in the national round.
- Awarded to Felicia YeoChampion Team in CUHK-Shenzhen Library Marketing Competition The Chinese University of Hong Kong, Shenzhen Dec 2021 Proposed an innovative marketing plan to CUHK-Shenzhen’s Library to help them raise awareness of the library’s resources and facilities to non-frequent library users and enhance the library-user experience to increase the library’s utilization rate, engagement rate, and satisfaction rate.
- Awarded to Felicia YeoTop 1 Team in Business Elite Competition The Chinese University of Hong Kong, Shenzhen Sep 2021 Experienced becoming a creative agency in a simulation of the real-world Marketing industry. 14 out of the 16 bids that my team submitted were selected to be the top 3 bids. Eight of our proposals became the final winner. Furthermore, one of our bids, our marketing strategy for Gucci, won the Outstanding Project Award.
- Awarded to Felicia YeoTop 6 Finalists in Hult Prize Regional - Shenzhen Impact Summit 2021 Hult Prize Apr 2021 After winning the 1st runner-up in the Hult Prize Campus Final Competition 2020, my team represented CUHK-SZ to join the Regionals round. We discussed and researched ways to perfect our business model and pitch for months. Out of 27 teams from 16 universities worldwide, such as Tsinghua University, Beijing Foreign Studies University, Varendra University, and Xi'an Jiaotong-Liverpool University, my team was selected to be the top 6 finalists.
- Awarded to Felicia Yeo1st Runner-Up in Hult Prize Campus Final Competition 2020 The Chinese University of Hong Kong, Shenzhen Dec 2020 Start-up competition organized under the Hult Prize Banner. It was held at The Chinese University of Hong Kong, Shenzhen.
- Awarded to Felicia YeoFull-Tuition and Full-Accommodation Scholarship Awardee The Chinese University of Hong Kong, Shenzhen Jul 2020
- Awarded to Felicia YeoClass of 2020 Valedictorian Cita Hati Christian Senior School West Campus Jun 2020
- Awarded to Felicia YeoTop 24 teams in National Economic Competition 2019 Gadjah Mada University Nov 2019
- Awarded to Felicia Yeo1st Place in LENGUA Video Making Competition LENGUA Oct 2019 Created a promotional infographic video about studying in New Zealand for an educational consultant called LENGUA. Link: https://www.instagram.com/tv/B36Xc6lJ_XG/?utm_source=ig_web_copy_link
- Awarded to Felicia Yeo1st Place in Raise Accounting Competition Ciputra University Oct 2019 Accounting competition held by Ciputra University. The competition consisted of rally games, stock market simulation, and presentation of financial statement analysis. The team I led won against 152 teams.
- Awarded to Felicia Yeo1st Place in University of Tasmania Essay Competition University of Tasmania Oct 2019 Essay writing and presentation competition held by the University of Tasmania. The topic was, "Why Should I Care About the Loss of Indonesian Biodiversity?"
- Awarded to Felicia Yeo1st Place in Business Accounting Competition Petra Christian University Mar 2019 Accounting competition held by Petra Christian University. The team that I led won even when we just started learning accounting 3 months before the competition.
- Awarded to Felicia Yeo1st Place in Operation Innovation Challenge (X-Nation) University of Surabaya (UBAYA) Mar 2019 Product development competition held by the University of Surabaya. The team that I led won with the idea of creating a fashionable yet functional raincoat.
- Awarded to Felicia YeoTop 30 teams in National Economic Competition 2018 Gadjah Mada University Nov 2018
- Awarded to Felicia YeoBronze Medal in Singapore and Asian Schools Math Olympiad (SASMO) Singapore and Asian Schools Math Olympiad (SASMO) May 2018
- Awarded to Felicia YeoHonorable Mention in Indonesia Mathematical Modeling Challenge - Feb 2018
- Awarded to Felicia YeoWinner of Bantex Vlog Competition Bantex Feb 2018 Created a VLOG to promote Bantex's products.Link: https://www.instagram.com/p/BuBL_osApEs/?utm_source=ig_web_copy_link
- Awarded to Felicia YeoDistinction in ICAS Mathematics The University of New South Wales (UNSW) 2018
Volunteer Experience
Student Mentor
Issued by International Student Association of CUHK on Sept 2021
Associated with Felicia YeoDesign Team
Issued by Youth for Christ on Feb 2019
Associated with Felicia YeoCleaning and Engaging With the Elderly
Issued by Surya Nursing Home on Jun 2019
Associated with Felicia Yeo
Languages
- enEnglish
- inIndonesian
- chChinese
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