Mike Ortiz

Experience

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  Media Monkey Marketing

  Jan 2012 - Jun 2014

  Graphic Designer

  Led the advertising and marketing campaign strategies and materials for Fortune 500 clients that consisted of flyers, posters, outdoor advertisements, POP, direct mailers, and banners for Media Monkey. Pioneered the early brand identity of Media Monkey to establish MM’s position as the marketing company vendor of choice for this fortune 500 company. Creative advisor for all projects.

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  Aion Solutions, Inc.

  Oct 2014 - Jul 2016

  Environmental Graphic Designer

  Assisted in the development of Interior Brand Guides and elevations for Aion’s Business customers. Coordinated and developed environmental designs for clients that fit within Aion’s client brand guidelines.

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  North Suburban YMCA

  Feb 2016 - now

  Strategically directed and executed comprehensive marketing campaigns, driving a 3% annual increase in engagement and maintaining a 50% open rate on email communications.I was the lead project manager for the NSYMCA’s website upgrade. The new site resulted in a 30% increase in web traffic since modernizing NSYMCA’s site.Crafted and executed a distinctive creative vision, employing a minimalistic design approach to enhance NSYMCA’s brand presence and elevate its visual identity within the community.Achieved a notable increase in customer awareness, resulting in a substantial uptick in program enrollment and contributing to the overall growth of the organization.Led cross-functional marketing initiatives and managed a dynamic team, contributing to a 30% increase in web traffic following the successful upgrade of the NSYMCA’s website.Led and inspired a dynamic creative team, fostering a collaborative environment that resulted in successful design projects and the continuous evolution of NSYMCA’s digital and print presence.Contributed to the global creative landscape as an active member of industry committees, including the YMCA Collective Marketing Initiative, YMCA Digital Services Committee, and the Illinois State Alliance YMCA Fall Rally and Co-host the Illinois Marketing and Membership Peer Group.Completed the Multicultural Executive Career Advancement (MECA) where I learned the core fundamentals of executive leadership such as Emotional intelligence, Systems Thinking, Fiscal Management, and more. Show less Coordinated all the marketing strategy efforts including the development of marketing deliverables such as print, motion graphics, video editing, videography, photography, social media, website, and managing projects. The NSYMCA’s Brand Ambassador to uphold marketing materials and signage follow Y-USA’s Brand Guidelines. Collaborated closely with the VP of Marketing to develop and implement strategic marketing initiatives, fostering growth for various departments including program directors, membership directors, and the development team. Show less Assisted the Marketing Director in creating the overall design and layout of quarterly program guides, catalogs, and print marketing materials. My expertise in motion graphics and video editing to the Marketing team brought yearly growth to our NSYMCA’s digital presence. Pioneered innovative and bold designs, refining the NSYMCA’s visual identity while adhering to Y-USA’s Brand Guidelines, establishing a unique and memorable brand presence.Daily maintenance of our digital presence included NSYMCA’s website and social media platforms. Show less

  • Marketing Manager

    Dec 2021 - now

  • Marketing Coordinator / Graphic Designer

    Aug 2016 - Dec 2021

  • Graphic Designer

    Feb 2016 - Aug 2016
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  Mike Ortiz Designs

  Jan 2019 - now

  Mike Ortiz Designs

  Client:Azteca Baseball LeagueStarted and managed the growth of their Social Media presence by developing and managing the content on their Facebook site. In the first year, (2019) the page has grown to 234 page likes and an organic page reach average of 300+ people.Ruby Therapeutic MassageDesigned business logo and business cards.Pink Pastel BakeryA full brand campaign that consisted in redesigning the logo, business assets, and future brand products.