Abdur Rouf

Experience

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  Dept. of Anthropology, Jahangirnagar University

  Mar 2015 - Jul 2016

  Faculty Research Assistant

  **Summary:**Conducted research on the adverse effects of salinity and health risks in Shyamnagar, Satkhira. Assisted Dr. Rasheda Akhtar in implementing strategic initiatives to assess and address health hazards prevalent in the region. Achieved significant insights into the impact of salinity on the local community's health and well-being.**Responsibilities:**- Conducted field research to study the correlation between salinity levels and health risks.- Analyzed data to identify key health issues exacerbated by salinity.- Assisted in developing and implementing health intervention programs to mitigate risks. **Achievements:**- Implemented a community awareness campaign that reached over 500 residents.- Contributed valuable findings to a research paper published in a reputable journal.**Keywords:** Research, Salinity, Health Risks, Data Analysis, Community Awareness, Intervention Programs. Show less

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  Development Research Initiative (dRi)

  Jun 2016 - May 2017

  Research Assistant

  Summary:Managed the comprehensive data collection process through various methodologies, conducted field visits, led interviews and discussions, and handled bilingual transcription tasks effectively to support research initiatives.**Responsibilities:**- Directed data collection efforts using both qualitative and quantitative methods, including field visits, in-depth interviews, focus group discussions, and individual depth interviews with respondents.- Implemented accurate transcription services for both Bangla and English languages. Show less

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  Self Employed

  Jun 2019 - now

  Digital Marketing Specialist

  Directed strategic marketing initiatives to enhance brand awareness and website visibility, managed multiple social media and search engine accounts, and developed engaging daily content schedules. Generated comprehensive reports, provided valuable insights to facilitate data-driven decision-making, collaborated with executives to formulate long-term commercial strategies, suggested budgets, and oversaw successful paid advertising campaigns with exceptional conversion rates.𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 👉 Developed marketing strategies to boost brand awareness and website traffic. 👉 Managed various social media and search engine accounts effectively. 👉 Created engaging social media content daily and scheduled postings. 👉 Prepared detailed reports on marketing performance and conveyed actionable insights to stakeholders. 👉 Collaborated with management to outline long-term business plans. 👉 Suggested budgets and recommended enhancements based on data analysis. 👉 Executed monthly paid advertising campaigns resulting in significant conversion rates.**𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬** 👉 Reduced advertisement costs by 20% within the first six months for each client upon joining. 👉 Successfully managed over 50 projects from 2019 to 2023, delivering substantial growth in ROI & ROAS. Show less

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  Bongopiran

  Apr 2023 - Nov 2024

  E-Commerce Strategist | Digital Marketing

  Spearheaded compelling advertising campaigns that increased brand visibility and engagement across various platforms. Tailored social media marketing strategies, resulting in a significant boost in brand reach and engagement. Developed data-driven marketing strategies aligning with brand goals, leading to strategic growth opportunities and customer acquisition.𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬👉 Directed the creation of advertising campaigns to promote the brand effectively, leveraging focused messaging and visuals to maximize audience engagement.👉 Implemented tailored social media marketing strategies, including content creation, targeted ad campaigns, and performance analysis to expand brand reach.👉 Led the development of personalized marketing strategies by analyzing market trends, identifying growth opportunities, and creating actionable plans for success.👉 Conducted in-depth market research through surveys, interviews, and data analysis to provide valuable insights for informed decision-making.👉 Implemented growth marketing strategies focusing on customer acquisition and retention by utilizing data-driven insights and conversion rate optimization techniques.👉 Developed engaging content strategies showcasing the brand's uniqueness through blog posts and thought leadership articles to resonate with the target audience.👉 Utilized data-driven decision-making processes to optimize sales strategies, transform social media sites into profitable platforms, analyze website traffic trends for informed decisions, and assess sales metrics for restocking strategies. Show less

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  MuzMah

  Nov 2023 - now

  Campaign Manager

  𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬👉 Campaign Management & Optimization 👉 Strategy Development : social media, E - commerce, ppc ads 👉 Growth Strategy : content creation, targeted ad campaigns, performance analysis, customer acquisition and retention, utilizing data-driven insights, conversion rate optimization techniques. 👉 Market Research : surveys, interviews, and data analysis to provide valuable insights for informed decision-making. 👉 Data-Driven Decision Making : optimize sales strategies, transform social media sites into profitable platforms, analyze website traffic trends, assess sales metrics for restocking strategies. Show less

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  Indigo Headwear & Apparel Industries

  Aug 2024 - now

  Digital Marketing Manager

  At Indigo Headwear, we bring together craftsmanship and style with high-quality, functional headwear solutions. As a Digital Marketing Manager to elevate the brand’s digital presence across Google, Meta (Facebook & Instagram), LinkedIn, TikTok, Twitter, and Pinterest. This role is key to driving our online growth and deepening our connection with customers.𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬👉 Strategic Campaign Development 👉 Performance Optimization & Analytics👉 Content & Creative Collaboration👉 Audience Segmentation & Targeting👉 Budget Management & Optimization👉 SEO & SEM Collaboration👉 Industry Research & Trend Analysis Show less