Michael Bober

Experience

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  Forward Motion Marketing

  May 2011 - Aug 2011

  Team Leader
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  YMCA

  Jan 2012 - Oct 2013

  Assistant Sports Director

  • Coordinated team of 30 staff members, ensuring that all programs were executed on a timely basis. • Supervised and placed the sports/camp staff in best area by identifying business needs and staff strengths. • Developed and executed marketing strategies to recruit new members.

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  Greater Media

  Aug 2012 - Dec 2012

  Communications Intern
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  West Seattle YMCA

  Oct 2013 - Sept 2015

  Sports Director

  • Managed and built a team of 120 staff and volunteers. • Owned entire budget and fundraising goals for Youth Sports department; achieved fundraising goal two consecutive years. • Saved 17% of budget by analyzing program efficiency and cutting unnecessary spending.

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  Amazon

  Sept 2015 - Feb 2019

  • Led WW team transition between salesforce instances, prioritizing feature requests and ensuring product was efficient for WW use; established process for Account Association which saved team 20hrs/week. • Drove a 30x YoY increase in revenue from managed account by creating a detailed marketing plan, optimizing account performance and earning the trust of additional brand teams for buy-in. • Defined, created and automated WBR reporting for the US team, scaled report WW. • Identified the need for account level reporting and created a weekly flash sent to leadership containing WoW metrics and AM comments explaining fluctuations; saving 10hrs/week across AMs. Show less • Onboarded vendors through 1:1 outreach, identifying vendor goals and communicating value propositions; assist with the development of marketing strategies. • Defined and implemented an Onboarding Pilot, driving +200% revenue for the test group vs the control; results and recommendations determined the future onboarding roles and onboarding strategies for the Amazon Advertising business WW. • Created and maintained worldwide team metrics reports and database, including investigating inconsistencies and deep dives to understand trends. • Conducted a team analysis to determine the most effective outreach activities and identify the best time to contact customers. Show less

  • Sr. Program Manager

    Mar 2018 - Feb 2019

  • Marketing Program Manager

    Oct 2016 - Feb 2018

  • Marketing Specialist

    Sept 2015 - Oct 2016
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  Amazon Web Services (AWS)

  Feb 2019 - Dec 2020

  Senior Product Manager

  Collaborated across departments to lead product development from concept-to-launch for a global tool. Built and maintained a prioritized roadmap; including the identifying of new features, writing of user stories and business requirements, and refinement/selection of features providing the most value at the end/beginning of each sprint. Continuously ensure product strategy and status is effectively communicated and followed so that all scheduled work can be prioritized, aligned, and understood by internal stakeholders and customers. Show less

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  Rocket Mortgage

  Dec 2020 - now

  Senior Digital Product Manager