Vaitiare Munoz

Experience

• 

  DW Practice

  Nov 2012 - Jun 2015

  Executive Assistant to Chief Executive Officer

  Managed travel logistics for the executive team, oversaw all internal communications for the US office, and handled special projects. Managed HR data and developed training programs for new administrative assistants.

• 

  HP

  Jul 2015 - Nov 2024

  -Managed paid advertising campaigns across Google Ads platform, optimizing ad targeting, bidding strategies, and budgets to maximize ROI and achieve campaign objectives. -Conducted keyword research, ad copywriting, campaign setup, and bid management, ensuring cost-effective acquisition of qualified leads and customers through Google Ads. -Developed comprehensive strategies aligned with business goals, market trends, and audience insights, identifying opportunities, and allocating resources effectively to drive long-term growth and success. Show less -Spearheaded the planning, execution, and optimization of marketing events and impactful tradeshows, overseeing the entire event lifecycle from strategy development to performance analysis. -Collaborated closely with sales and product teams to ensure alignment of marketing efforts with business goals and worked alongside the sales team to create meaningful, high ROI events. -Managed all event related aspects, including planning, execution, and tracking performance outcomes. -Conducted market research and played a key role in developing event plans, as well as preparing and delivering critical performance reports. -Led the implementation of event marketing initiatives, data analytics, customer journey design, and ensured legal compliance, while managing moderately to complex projects that supported both operational objectives of the business. Show less

  • Search Marketing Specialist

    Nov 2022 - Nov 2024

  • Tradeshow and Event Program Manager

    Oct 2018 - Oct 2022

  • Executive Assistant to Managing Director

    Oct 2016 - Sept 2018

  • Marketing Event Coordinator

    Jul 2015 - Sept 2016