Roger Leiton

Experience

• 

  Halsband Worldwide Partners

  Jan 2004 - Jan 2004

  Art Director
• 

  Publimark MullenLowe

  Jun 2005 - Feb 2019

  As the founder of the Digital Marketing Business Unit (Lawepa) within Publimark Mullenlowe, I spearheaded its growth from inception to approximately $10MM in revenue over a span of 9 years. This unit was established to address the comprehensive online marketing needs of our agency's clients, offering a suite of services that included Web Design, App/Mobile Design, Digital Planning, Social Media Management, Online Advertising, Creative Campaign Development, and Data Analytics.Throughout this period, I was responsible for assembling and leading a diverse team of professionals, ranging from 25 to 30 individuals, which included web designers (specializing in UI/UX), developers, copywriters, project managers, digital media planners, and buyers (with a focus on Google/Facebook/Social Media ads), Analytics & Data Specialists, Social Media Managers, and Digital Planners. This team not only achieved numerous advertising awards but also consistently met and exceeded our clients' Key Performance Indicators (KPIs), a testament to our dedication and commitment to excellence.My leadership philosophy centers on the ethos of "learning first, demonstrating next." This approach motivated me to gain extensive knowledge and expertise across various domains, including Analytics, Search Engine Marketing (SEM), frontend development, UI/UX design, flash animation, A/B testing, email marketing, project management, social media, and inbound marketing. My commitment to continuous learning was further evidenced by obtaining online certifications and attending international conferences to stay at the forefront of digital marketing innovations. Show less

  • Digital Marketing Director

    Apr 2005 - Feb 2019

  • Senior Designer

    Jun 2005 - Sept 2009
• 

  Schematic

  Jun 2009 - Oct 2009

  Web Designer
• 

  Escuela de Comunicación Mónica Herrera

  Nov 2016 - Dec 2019

  Teacher

  Invited to teach at Monica Herrera Communication School, in El Salvador, where I lecture about Analytics and Digital Marketing to working professionals.

• 

  Pixel506

  Nov 2019 - now

  Digital Director

  Directly in charge of SEO, PPC, UX/UI, and Copywriting units, I love helping our clients improve their online performance and overall User Experience with clear, data-driven strategies.

• 

  10Pearls

  Aug 2022 - now

  Digital Manager

  As the Digital Director for LATAM services at 10Pearls, I spearhead the strategic direction and operational excellence of the UX/UI, Content, SEO, SEM, and Digital Marketing departments. My role involves harmonizing the talents and efforts of diverse teams to deliver cutting-edge digital solutions that meet and exceed client expectations across the US.At 10Pearls, we've fostered a culture of innovation and continuous improvement, enabling us to stay at the forefront of digital trends and technologies. My responsibilities encompass not just the oversight of project execution and quality assurance but also the development and implementation of comprehensive digital strategies that drive growth and enhance online visibility for our clients.I am deeply committed to cultivating a collaborative environment where knowledge sharing and professional development are paramount. This commitment has allowed us to build a robust team of experts in UX/UI design, content creation, search engine optimization, search engine marketing, paid media, and software development, all working cohesively to propel our clients' digital presence forward.Through strategic foresight and a hands-on approach, I ensure that our projects not only achieve but surpass key performance indicators, delivering tangible value to our clients and setting new benchmarks in digital excellence across the region. Show less