Diana Mark

Experience

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  McCann Worldgroup

  May 2007 - Sept 2008

  Account Manager

  Planning of advertising and marketing strategies, campaign budget planning, writing the briefs, dealing with production and media planning of online and offline campaigns followed by campaign result analysis for further optimization. In charge of negotiation and customer relationship management. The position requires active involvement in the process of selling to new customers and up selling to the existing ones and vendor management (media providers, producers, creative).My largest customers include Honda, Jaguar, Volvo, yes, Bank Leumi, IKEA, Eurocom, Osem, Nestle, Kidum, Diesenhaus, Loreal, Channel One Cup.Most effective online campaigns: "yes -mafia", Honda -Jazz, Kidum - personal course Show less

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  Jwt_digital

  Nov 2008 - Aug 2009

  Online Project Manager

  Responsible for the projects in online marketing and advertising: managing online services, such as brand monitoring/digital conversation project, managing a website, including SEO and PPC campaign, content managing (CMS), vendor managing, sales and managing an affiliate program project. Working with Google analytics and report analyzing. Account manager of customers in an educational field, including online media planning and analysis, creative, managing PPC campaign in search engines and working with affiliate networks. Planning and allocation of online budget of customers. Experience with different online advertising models (CPC, PPC, CPM, CPA, and CPL). Show less

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  Clickwise

  Sept 2009 - Jan 2012

  PPC Campaign Manager

  Online Marketing: PPC campaign management for above 12 clients ( Google Adwords, Yandex, Facebook, Yahoo) for Israeli and international markets.Facebook PPC campaigns. Google Analytics hands-on.

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  Sun Clinic- Medical Company

  Jan 2012 - Feb 2013

  Head of Marketing

  Manage and coordinate all marketing, advertising and promotional activities. Includes PPC hands-on: Google and Facebook, Google Analytics, Lead generation campaigns, Media Buying, service providers management, banners, landing pages and website content management.

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  Join2Buy: e-commerce

  Jul 2013 - Jan 2014

  Head of Marketing

  Responsible for online marketing strategy for e-commerce company. Responsible for budget allocation and optimization. SEO strategy, affiliate marketing, Facebook page, PPC campaigns. Working with eBay, Amazon, Twenga and other online channels. Managing 3 people, including the PPC team. PPC hands-on: Google Search, Display, Remarketing, Google listing ads, mobile.Google Analytics: goals, funnels, custom reports, e - commerce.

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  Self-employed

  Jan 2014 - now

  Marketing Lead
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  HealthProm

  Sept 2021 - now

  A results-driven Project Coordinator with experience in managing complex projects in the non-profit sector. Proven success in planning and executing projects, fundraising, creating community events, marketing strategy and community engagement. Experience in working with local authorities, providing reporting and monitoring. Skilled in team management, budgeting, and communication.

  • Project Manager of the Ukrainian Refugees Support

    Sept 2021 - now

  • Digital Marketing Internship

    Sept 2021 - now

  • Ukrainian Refugees Project Coordinator

    Sept 2021 - now
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  Israel4Ukraine

  Feb 2022 - Feb 2024

  Volunteer

  Leading evacuation and medicine project since the start of the war in Eastern Ukraine cities, working with local volunteers. Distributing heaters and stovesto support families and elderly in UKrainian villages.