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Esther Álvarez

Esther Álvarez

Social media analyst - PROJECT BASED

Followers of Esther Álvarez961 followers
location of Esther ÁlvarezMiami, Florida, United States

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  • Timeline

  • About me

    Esther Alvarez

  • Education

    • EF Englishtown

      2009 - 2010
      C2 Advance english certified by Cambridge University

    • Universidad Rey Juan Carlos

      2010 - 2015
      Bachelor in Business Administration (B.B.A.) & Advertising and Public Relations Grade 2.1

      5 YEARS PROGRAM Double degree in Business management & Advertising - PR Rey Juan Carlos University , Madrid. In which I studies areas as: - International business- Business law- Project management- Strategy- Marketing- Public relations - Global economy- Theory of communication - Business maths- Planning

  • Experience

    • Ogilvy Public Relations

      Sept 2015 - Oct 2015
      Social media analyst - PROJECT BASED

      As a Social Media Analyst at Ogilvy, I tracked and analyzed the performance of digital campaigns, providing actionable insights to improve engagement and reach. I monitored key metrics, translated content between English and Spanish, and collaborated with teams to ensure content aligned with client objectives.

    • Amobee

      Jan 2016 - Aug 2017
      Account executive

      Managed social media campaigns, monitored performance, and reported insights. Served as a liaison with clients and suppliers. Analyzed KPIs and market trends to offer strategic recommendations. Prepared QBR presentations, optimized campaigns, and assessed competitors to highlight our brand’s value.

    • The New York Times

      Sept 2017 - Aug 2021

      Support the RFPs process by leveraging NYT's ad products to meet advertiserneeds and campaign goals. Develop and adjust media plans, negotiate terms, and input plans into systems like Salesforce and GAM. Provide category expertise and strategic recommendations during pitches, collaborating with the Sales team to create effective programs. Ensure accurate documentation of all IOs, adhere to process controls, and secure necessary approvals while monitor and assess campaign performance, providing insights and adjustments to optimize results. Also maintaining strong relationships with clients to deliver exceptional service and meet their advertising needs. Show less

      • Client Lead | Luxury, Spirits, Autos

        Apr 2019 - Aug 2021

      • Sales Media planner

        Sept 2017 - Mar 2019

    • BBC Global News

      Aug 2021 - Oct 2022
      Advertising Sales Director | Finance, Government, Consulting, Travel

      Leading a team of sales executives to achieve multi-million dollar targets, while fostering trust and building long-lasting client relations. Responsable to drive and deliver impactful global advertising partnerships. Lead the execution of multi-channel campaigns for the BBC's high-profile clients, while continuously identifying new business opportunities.

    • PRIME INTERNATIONAL MEDIA REPRESENTATION SL

      Dec 2023 - now
      Senior Advertising Partnerships Director

      Working as an exclusive representative to the Washington Post and other global publishers in LATAM, My role is to sell advertising campaigns and content partnerships to leading brands worldwide.

    • Haute Living

      Jan 2025 - now
      VP of Strategic Brand Relations

  • Licenses & Certifications

    • Real Estate Sales Associate

      Florida Department of Business and Professional Regulation
      Jun 2023

  • Volunteer Experience

    • Volunteer

      Issued by Spanish Red Cross on Sept 2012
      Spanish Red CrossAssociated with Esther Álvarez