Danna Shapiro

Experience

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  Kobrand Corporation

  Nov 2000 - Sept 2007

  Resident event marketing expert providing counsel to marketing team and executives. Created event-marketing program from conception to completion, building relationships with key partners. Managed large scale sponsorships such as Official Champagne of Screen Actor’s Guild Awards and The Aspen Food & Wine Classic. Achieved hundreds of millions of media impressions by shaping and directing public relations campaigns as part of integrated marketing programs. Formulated methodology to measure return on investment, created databasing system, e-mail marketing strategy and website. Show less

  • Director of Special Events

    Oct 2002 - Sept 2007

  • Champagne Taittinger Brand Assistant

    Nov 2000 - Oct 2002
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  DS Consulting

  Jan 2009 - now

  Independent Marketing Communications Consultant

  Innovative marketing communications expert with a proven track record fueling successful branding strategies and integrated marketing campaigns in the luxury wine and spirits sector and elsewhere. Combining event marketing, public relations and strategic marketing skills with a keen eye for trends to deliver creative programs with measurable results. . For clients and list of services and more visit dannashapiro.com

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  The Full S.I.P. (Sustainable Industry Practices)

  Apr 2022 - now

  Publisher

  The Full S.I.P. (Sustainable Industry Practices) is a weekly newsletter that rounds up the most relevant sustainable news in the wine world.

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  The Winemakers Co-op

  Sept 2022 - now

  Executive Director

  Leading a dynamic and ambitious group of winemakers looking to elevate New Jersey fine wine and increase the quality and perception of their state amongst East Coast wines.