Vincent Doutreleau

Experience

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  Intermarché

  Jul 2006 - Aug 2006

  Self-service employee

  Products shelving (canned food, groceries / beverage department)

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  Banque Chabrières (groupe Intermarché)

  Jul 2007 - Aug 2007

  Administrative employee

  Examined compliance of administrative componentsCreated a database of signatures Developed accuracy and speed in completion of data processing before the deadline

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  Trentotto

  May 2010 - Jul 2010

  Sales Assistant

  Assisted the shop’s managersProspected customers (phoning, direct contact) and managed customer dataParticipated in the elaboration of an event named Artistic Picnic (1000 guests)

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  Galerie Alain Daudet

  Jul 2010 - Aug 2010

  Communication Assistant

  Managed website and ArtPrice accountCreated a brochure about art tax exemption for companies

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  L'Oréal

  Aug 2011 - Sept 2012

  Participated in the preparation of the two big meetings for the brand : the prospective meeting and the International MeetingsWorked on every aspects a product development : name, packaging colors, bibliographical researches about ingredients,...Ran the development project of a slimming product : market presentation, consumers insights, ingredients, product concept and marketing mix Implemented two range restages : colored hair range and professional treatments rangeDeveloped and managed commercial animations : elaborated sales points, sales tools and POSMGot the global vision of a company and the problematic which are linked to it : participated in different meetings, worked with comercial and training departments

  • International Product Manager Assistant - Sanoflore

    Mar 2012 - Sept 2012

  • Product Manager Assistant - Matrix

    Aug 2011 - Feb 2012
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  LVMH FRAGRANCE BRANDS

  Aug 2013 - Oct 2014

  Worked on the whole range of fragrances and cosmetics products of the brand. Designed the strategy for the next months and year through sales and POSM forecasts. Checked the right use of POSM. Led the preparation of sales meetings. Data analysis: market, brand sales. Product management : sales, samples and testers forecasting; creation of references; check of stocks and products consumptionParticipate in the preparation of comercial meetings : product data, preparation of product presentations, realization of sales folders and other sales toolsCRM project management : realization of a study about the current loyalty program Givenchy The Club and how to enhance it to develop a genuine CRM system

  • Product Manager Kenzo Parfums

    Mar 2014 - Oct 2014

  • Product Manager Assistant - Parfums Givenchy

    Aug 2013 - Feb 2014
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  Parfums Christian Dior

  Dec 2014 - May 2015

  Skincare Product Manager

  Worked on the whole range of Skincare products. Implemented the marketing strategy thanks to product launches and sell-out analysis. Checked the evolution of the most strategic launch (Capture Totale Le Sérum). Designed a specific strategy to develop the Dior Prestige range. Participated in R1 : data analysis, financial aspects, preparation of the presentation.

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  IMS Health

  Dec 2014 - Dec 2014

  Market Research Interviewer

  Participated in several market studies in the medical field.

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  Loewe Perfumes

  Jun 2015 - Apr 2019

  Leader in building a new digital ecosystem for LOEWE Perfumes in order to increase the online sales of the company, which potential raises to 5% of the global turnover.Direct eCommerce sales in 2018: +30% vs 2017- Building of a new digital ecosystem interconnecting: online sales platforms (eCommerce and others), global CRM tool, sales and client data tool for POS, Business intelligence.- Design and execution of the eCommerce strategy based on international expansion, new customers attraction and the exclusivity of the online offer.- Friends & Family sales management: sales digitalization and repositioning within the digital strategy of the company.- Digital communication related to eCommerce Performance objectives: email marketing, SEM, Social Media and display- eRetail: creation of a product master data file as well as a pictures library for eRetailers to implement our brand image in their digital points of sales.I also have implemented a new Agile methodology with our main partner agency for the eCommerce management that has doubled the execution speed of our briefings. Show less perfumesloewe.com- Launched the new LOEWE Perfumes online flagship- Leader of the e-commerce integration in the global strategy of the company- Increased sales results by 140% in two years, as well as sessions and database contacts- Set up and implement the digital strategy for this online point of sales : SEO, SEM, e-mail marketing, communication and advertising, catalog- Daily management: sales follow-up, audience and traffic channel analysis, content optimization, logistics, technical improvements- E-retailers: created brand guidelines for e-cornersProducts development- Exclusive products for the online flagship- Special Editions to boost the sales of several fragrances lines- Management of two specific masculine lines: market analysis, new products proposals and development Show less

  • Global eCommerce Manager

    May 2018 - Apr 2019

  • Creative & Development Marketing Project Manager

    Jun 2015 - May 2018
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  Shiseido

  Apr 2019 - Nov 2022

  E-Retail Manager

  Key results:- Ensured eRetail growth after online boom due to Covid- Increased online penetration for all brands since 2019Pure Player account management: lead e-business development on Perfumes Club (40% of total online business) – sell-in and sell-out, overall strategy, execution of ad-hoc digital marketing planLeader of the development of makeup brands on eRetail channels: developing the brands within exclusive partnerships contextsResponsible for boosting online business by adapting global brands strategies to eRetail activation planning and allocating resources accordinglyeRetail data analysis and KPIs tracking: sell-out, market shares, online penetration, brand rankings in the market Show less

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  Suntory Global Spirits

  Dec 2022 - now

  Main role: Ensure eCommerce execution plans align with business objectives and customer, consumer and shopper needs– Work with Global Brand Houses to interpret the role of eCommerce for the brand strategy ensuring the delivery of the right Experience Planning tools for the channel– Work with markets to translate the brand growth strategy to the channel, providing an omnichannel activation planning tool with a dedicated lens for eCommerce execution– Lead eCommerce Outlet Standards definition to enable markets for executional excellence in the channel: establish the right basics and identify areas of focus for channel optimization– Lead the development of consumer and shopper insights for eCommerce channel and input future growth plans– Lead eCommerce community forums to maintain close connection with markets and share best practices, insights and tools to influence future growth and articulate the role of the channel– Lead general DTC shopper and Friends of Laphroaig studies in close collaboration with Global Insights team to understand current shopping behavior and input future plans– Partner with eSales team to identify risks and opportunities in markets and setup plans accordingly– Collaborate with eContent and eSearch teams to unlock potential of Full Funnel campaigns in markets Show less

  • Brand Manager, Global Travel Retail

    Jan 2024 - now

  • eShopper Marketing Manager

    Dec 2022 - Jan 2024